We are an independent hip hop label operating and distributed worldwide, first established in 1996 and re-launched in 2019.
At New Dawn Records, we work with new and established artists, those who balance the key traditional values of the genre while adopting a progressive and innovative approach for a contemporary age.
In addition to releasing and promoting product internationally, a multi faceted support structure is in place which addresses every logistical issue, allowing artists the freedom to focus on their creativity. We believe in building strong working partnerships by providing the platform and natural home for those wishing to maximize their full potential while remaining true to their artistic expression.
The drop down menu above provides more details about our entire organization. In addition to the history and future of the label itself, there is information regarding our switch to developing and operating our in house promotional division UrbanElite PR as an independent concern which for over a decade would go on to be one of the most internationally recognized names in its field.
Specializing in securing extensive worldwide media coverage for new emerging artists, the client list also included Souls of Mischief, D12, Ultramagnetic MCs, Bumpy Knuckles, Rah Digga, Verbal Kent, Constant Deviants, Horseshoe Gang, Copywrite and many more.