Brick City native and lyrical marksman Tru Trilla has earned his stripes in the Garden State scene for a number of years now.
Citing his earliest influences as Rakim and Public Enemy, he invokes their ethos in his trademark fierce rhymes, hard bars and intelligent wordplay addressing real life issues from the streets and beyond.
Driven to represent and give voice to his local New Jersey community and the essence of hip hop more widely, he began as a founding member of the group “It’s Only Family” before working with Naughty by Nature, Lords of the Underground and El da Sensei.
Triggered by his involvement in Treach’s Garden State Greats movement, multiple local cross collaborations by local artists led to long term working relationships which last to this day.
Ultimately and most notably this led to the formation of the 050 Boyz group with long term compadres Prince Ak and RIQ. Taking their name from New Jersey’s district code planted a flag for their area as did their classic 2015 album “Everything 050” which featured a host of local affiliates including Fly Kwa, Treach, DoItAll, Famiil, Lakim Shabazz and Trilly Trills. Produced entirely by Clinton Place, the original tour DJ of Flavor Unit’s Supreme C.
This would prove to be a landmark release for the group, elevating their status beyond Newark while working with our in house promotional division UrbanElite PR, and they enjoyed worldwide airplay and written media coverage. Notably at this time, both DJ Eclipse and DJ Premier invited them to be guests on their respective Sirius XM shows, and support continues for their ongoing solo careers.
It was almost inevitable then that with New Dawn Records relaunching and UrbanElite PR reverting back to its original role we would all work together again, this time in a more expansive role.
As such we relished the opportunity of releasing Tru’s “The Seymour Chronicles” EP on March 17th 2020, a precursor to his incredible album “God of Barz” which followed on May 29th 2020. It was almost written in the stars that the follow up album would release almost exactly 4 years to the day.
With many familiar faces on board, all are packed full of verbal ballistics backed up by that classic east coast sound that ticks every box for the hip hop heads and connoisseurs
Artwork for “The Seymour Chronicles EP” and affiliated singles
Artwork for the “God of Barz” album and affiliated singles