TRU TRILLA

Brick City native and lyrical marksman Tru Trilla has earned his stripes in the Garden State scene for a number of years now.

Citing his earliest influences as Rakim and Public Enemy, he invokes their ethos in his trademark fierce rhymes, hard bars and intelligent wordplay addressing real life issues from the streets and beyond.

Driven to represent and give voice to his local New Jersey community and the essence of hip hop more widely, he began as a founding member of the group “It’s Only Family” before working with Naughty by Nature, Lords of the Underground and El da Sensei.

Triggered by his involvement in Treach’s Garden State Greats movement, multiple local cross collaborations by local artists led to long term working relationships which last to this day.

Ultimately and most notably this led to the formation of the 050 Boyz group with long term compadres Prince Ak and RIQ. Taking their name from New Jersey’s district code planted a flag for their area as did their classic 2015 album “Everything 050” which featured a host of local affiliates including Fly Kwa, Treach, DoItAll, Famiil, Lakim Shabazz and Trilly Trills. Produced entirely by Clinton Place, the original tour DJ of Flavor Unit’s Supreme C.

This would prove to be a landmark release for the group, elevating their status beyond Newark while working with our in house promotional division UrbanElite PR, and they enjoyed worldwide airplay and written media coverage. Notably at this time, both DJ Eclipse and DJ Premier invited them to be guests on their respective Sirius XM shows, and support continues for their ongoing solo careers.

It was almost inevitable then that with New Dawn Records relaunching and UrbanElite PR reverting back to its original role we would all work together again, this time in a more expansive role.

As such we relished the opportunity of releasing Tru’s “The Seymour Chronicles” EP on March 17th 2020, a precursor to his incredible album “God of Barz” which followed on May 29th 2020. It was almost written in the stars that the follow up album, “XVI : Return of the Gods” would be scheduled for release almost exactly 4 years to the day on May 31st 2024.

The new album was the result of initial conversations between ourselves, Tru and our colleagues at UrbanElite Productions in early 2021 outlining the concept and aim that it should be a natural progression from “God of Barz” while retaining all of its original essence. Much careful planning and methodical work went into the creation of this masterpiece, but finally after a little over two years the recording process was finally completed.

A broader range of producers and featured artists were brought on board representing a wider number of territories. As you see from the artwork below, the results speak for themselves.

All the releaes retain the same core qualities, packed full of verbal ballistics backed up by high class production, eclectic but also ultimately drawing from the classic eras which ticks every box for the hip hop heads and connoisseurs.

Go to Tru’s specific RELEASES PAGE for details of streaming and download availability.

Artwork for “XVI : Return of the Gods” album and affiliated single