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As we continue to mark our label’s 30th anniversary throughout 2026, we revisit a project whose origins date back to our earliest days in the late 1990’s with this new video release.

Underground Cartel was an international hip hop collaboration spearheaded by Belles in Monica producer Kruze, which initially owed its existence to the relationships built with independent artists from around the world by our then fledgling in house promotional division UrbanElite PR.    

Those connections provided the opportunity to develop a concept where male and female rappers from all over Europe, Canada, Africa and the United States could stand shoulder to shoulder performing in their native languages as a representation of the progression and unifying impact hip hop had made on a global scale.  In essence, a celebration of a shared culture. 

Following the debut taster “Dropzone EP”, released on CD and vinyl in 2004, recording began on “Sapientia” in 2005 with a broader reach of artists and territories.  Various circumstances dictated that completion would be delayed for some considerable time, but was eventually released in digital format in 2019.

Taken from it is this new visual representation of “U Owe It 2 Yourself”, a recently edited version of the original.  It features Boston’s The Yukonn MC who together with Oak Lonetree formed the group My Mans N’ Them.  His appearance is due in no small way to the connection he built with another of the featured artists, Swiss Precise. 

For some time previously, the Long Beach rapper introduced a host of releases from the West Coast underground scene to UEP, familiarising them with names such as Halfway House MCees, 8th & Dawson Records and Blown Celeb with Dizzy Dustin. As a graffiti artist affiliated with the KBH crew, Swiss also designed the Underground Cartel logo.

With both coasts repped, female rapper Marya brings some Italian seasoning to the mix.  Based at the time in Milan, the sister of rap artists Tormento and Esa first gained attention due to her work with Sottotono before embarking on various solo and collaborative projects over the years including the all female group Mascara.

NEW VIDEO ON YOUTUBE

Others who appear on the “Sapientia EP” include the sadly missed Primo Brown (R.I.P.) of Rome’s legendary Cor Veleno crew, El Meswy, originally of Madrid and now based in Brooklyn, Beni Blanco of Montpellier group “Originaire du Sud”, Zimbabwean Dumi Right now based in the DMV, Bleekwonder of Den Haag, Netherlands, Grizu of Augsburg Germany and Croatian Magellano.

Manchester’s Mr CRF and London’s Creamo fly the flag for England, while the States were further represented by Brandon J Atlas of Des Moins, Tone Rome of Baltimore crew Raw Dialect, Sacramento’s Crazy Ballhead aka Mr Hooper, Virginian Black Market and female rapper Lockness from New York City. 

EP ON SPOTIFY

A lil’ taste of hip hop history, but what can we say, we been around, ya heeeeard…..     

Ciao e grazie mille !

TEAM NDR

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With 2026 being our 30th anniversary as a label, we’ve been taking occasional leisurely strolls down memory lane, re-visiting some of our catalogue from more recent years and highlighting them on our social media platforms.

We now go much further back in time, to a track we released exactly 24 years to the day on May 6th 2002. “Meltdown” by hip hop group Belles in Monica was the second lifted from their only album release ‘Resistance is Futile’. The 12″ vinyl and CD formats included remixes by Phi Life Cypher’s DJ Nappa, scratch turntablist and DMC finalist Krash Slaughta (Monkey Mafia / II Tone Committee) and Manchester producer Gripper. Alongside previous single “Y’All Under Surveillance” it became one of the crew’s most recognizable tracks.

It also became one of their most contentious cuts in relation to its actual lyrical meaning, causing some consternation and hand wringing in certain quarters, mainly those of an eternally confused nature…..despite the clue being in the name and self evident to most at the time…..

Nevertheless, with all of the various historic interpretations, we felt the time had come to explain this once and for all through the medium of filmic references which will either finally bring clarity, or confuse further…..and both’s fine by us……

So without further ado, as we help ourselves to another slic of birthday cake – and very tasty it is too – may we present “the Box Office smash of 2026 just waiting to happen“, 24 YEARS LATER – BELLES IN MONICA “MELTDOWN” [Decoded] on Youtube

Formed a long time ago in a land time forgot, Belles in Monica went through many personnel line ups before settling on the trio of Kruze, Red and DJ Dema. Their first airplay came about in appropriately bizarre fashion in the Spring of 1994, when the then presenter of BBC Radio 1’s flagship breakfast show, the late Steve Wright, asked for demos to be sent in for possible broadcast. A demo was duly dispatched, and not thinking it had a hope in Hell of being played, they went on vacation….only to be told on their return by many who had heard the show that it had indeed been selected, played and received props from the presenters. All of which they’d missed…….

Seven years later having signed with New Dawn, they again enjoyed Radio 1 airplay as their aforementioned singles received strong support from Steve Lamacq, host of the renowned Evening Sessions show. Steve had form as a champion of UK hip hop at the time, something that’s not been forgotten. This was just before the BBC decided to launch its 1Xtra station specifically for this genre, the impression given at the time it “wasn’t quite right” for Radio 1 listeners….how times have changed. We remember George Ergatoudis, head of the new channel, contacting us and other labels at the time for vinyl to play and help kick start the new programming…..how times have changed. We also realise that for current generations this news post will have received a TL;DR after the first sentence…..how times have changed…..

All fun in the sun though. We released Belles in Monica’s catalogue in digital format for the first time in 2019, combining their first two singles in the “Y’All in Meltdown EP” It’s on Bandcamp and Spotify among others.

The full version of “Meltdown” is on Youtube

We hope you’ve enjoyed this little journey down Amnesia Alley. Must dash, the nurse says it’s custard and rhubarb on the menu tonight but it’s first come, first served and you know what him two rooms down’s like….

Returning to the original point momentarily though, it’s all in the mind……

Peace in the valley

TEAM NDR