With 2026 being our 30th anniversary as a label, we’ve been taking occasional leisurely strolls down memory lane, re-visiting some of our catalogue from more recent years and highlighting them on our social media platforms.

We now go much further back in time, to a track we released exactly 24 years to the day on May 6th 2002. “Meltdown” by hip hop group Belles in Monica was the second lifted from their only album release ‘Resistance is Futile’. The 12″ vinyl and CD formats included remixes by Phi Life Cypher’s DJ Nappa, scratch turntablist and DMC finalist Krash Slaughta (Monkey Mafia / II Tone Committee) and Manchester producer Gripper. Alongside previous single “Y’All Under Surveillance” it became one of the crew’s most recognizable tracks.

It also became one of their most contentious cuts in relation to its actual lyrical meaning, causing some consternation and hand wringing in certain quarters, mainly those of an eternally confused nature…..despite the clue being in the name and self evident to most at the time…..

Nevertheless, with all of the various historic interpretations, we felt the time had come to explain this once and for all through the medium of filmic references which will either finally bring clarity, or confuse further…..and both’s fine by us……

So without further ado, as we help ourselves to another slic of birthday cake – and very tasty it is too – may we present “the Box Office smash of 2026 just waiting to happen“, 24 YEARS LATER – BELLES IN MONICA “MELTDOWN” [Decoded] on Youtube

Formed a long time ago in a land time forgot, Belles in Monica went through many personnel line ups before settling on the trio of Kruze, Red and DJ Dema. Their first airplay came about in appropriately bizarre fashion in the Spring of 1994, when the then presenter of BBC Radio 1’s flagship breakfast show, the late Steve Wright, asked for demos to be sent in for possible broadcast. A demo was duly dispatched, and not thinking it had a hope in Hell of being played, they went on vacation….only to be told on their return by many who had heard the show that it had indeed been selected, played and received props from the presenters. All of which they’d missed…….

Seven years later having signed with New Dawn, they again enjoyed Radio 1 airplay as their aforementioned singles received strong support from Steve Lamacq, host of the renowned Evening Sessions show. Steve had form as a champion of UK hip hop at the time, something that’s not been forgotten. This was just before the BBC decided to launch its 1Xtra station specifically for this genre, the impression given at the time it “wasn’t quite right” for Radio 1 listeners….how times have changed. We remember George Ergatoudis, head of the new channel, contacting us and other labels at the time for vinyl to play and help kick start the new programming…..how times have changed. We also realise that for current generations this news post will have received a TL;DR after the first sentence…..how times have changed…..

All fun in the sun though. We released Belles in Monica’s catalogue in digital format for the first time in 2019, combining their first two singles in the “Y’All in Meltdown EP” It’s on Bandcamp and Spotify among others.

The full version of “Meltdown” is on Youtube

We hope you’ve enjoyed this little journey down Amnesia Alley. Must dash, the nurse says it’s custard and rhubarb on the menu tonight but it’s first come, first served and you know what him two rooms down’s like….

Returning to the original point momentarily though, it’s all in the mind……

Peace in the valley

TEAM NDR

New Dawn Records are proud to present the new single “Nunya” by Brick City rapper and producer Az Izz of the renowned New Jersey group The Outsidaz.

Following on from last month’s “Gettin’ It”, this new electro banger produced by Qua Z Mo has Az on the front foot from the outset. Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars.

The second single to be taken from the album “Dopeliss” out on July 3rd, and available to stream and download from all major online platforms and digital stores including APPLE, TIDAL, & AMAZON. Also on Spotify and Soundcloud

Connect with Az on Instagram @RealAzizz and Twitter @TheRealAzizz

All media and press enquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Again we thank everyone for their support over what’s been a busy release schedule for ourselves recently, and more generally a difficult, and in some cases increasingly confusing time for all. Prioritize your health and stay safe.

TEAM NDR

Pleased to announce the release today of the new single by Brick City’s rapper and producer Az Izz from legendary New Jersey hip hop group The Outsidaz.

“Gettin It” featuring East Orange’s local luminary Drift is the first to be taken from the album “Dopeliss” we release on July 3rd. The album itself is largely self produced with additional contributions by 3rdRell, Qua Z Mo and DJ Profluent. Together with Drift, guest featured artists include Pace Won, D.U. Rube the Difference, Nam, Equip and Jaja Kenyatta

“Gettin’ It” is available from Apple, Amazon, Tidal and Spotify, while the official video was launched today on Youtube

Connect with Az Izz on his socials, Twitter, Instagram & Facebook

All written media, press DJ inquiries regarding Az Izz and his new singles and album, including interview requests and DJ Packs can be sent to our in house promotional division UrbanElite PR. Their contact information is available HERE

Thanks once more for all the support received from the media and public through these difficult times we’re all enduring. Stay safe

TEAM NDR