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New Dawn Records are very proud to announce the release today of the new album “XVI : Return of the Gods” by New Jersey’s Tru Trilla.

This has been a long time in the making. We first discussed the idea behind it with Tru around three years ago, designed as a natural follow up and progression on from his previous album “God of Barz” which we released almost exactly 4 years ago to the day in 2020. It remains an absolute banger which you can hear on Spotify.

In the best traditions, Tru is an artist who crafts his art methodically and we were happy to give him all the time needed to produce this masterpiece, working in conjunction with our affiliates at UrbanElite Productions for logistical support where required.

It’s a magnificent album featuring the highest echelon guest featured artists and producers from all around the United States and beyond. We thank them for their contributions, and also our appreciation goes to Glasgow’s Paul Smith for the album’s front cover design together with UEP’s affiliates the Two BC crew for all the single cover designs and additional support.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

AVAILABLE TO STREAM & DOWNLOAD AT ALL MAJOR DIGITAL PLATFORMS & STORES INCLUDING APPLE / ITUNES, AMAZON, TIDAL MUSIC AND BELOW ON BANDCAMP & SPOTIFY

THERE IS ALSO A FULL ALBUM PLAYLIST ON OUR YOUTUBE CHANNEL

Expect to see more releases including new remixes and official visuals from this album in the months ahead. Any press, media or DJ inquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR HERE

This, along with everything else we’ve released since relaunching in 2019, is the latest example of why we came back after a fifteen year “hiatus”, and we again thank everyone in the media and public for their support. Certainly for ourselves but more importantly for the immensely talented artists we’ve had the opportunity to work with – they more than deserve it.

TEAM NDR

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New Dawn Records are happy to announce the release today of the new single “Turn That Down” by New Jersey rapper Tru Trilla, the fourth taken from his new album ‘XVI : Return of the Gods’ which releases very shortly on May 31st.

Following previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, No Joking Around ft N.B.S. & Recognize Ali, and ‘End the Day’ ft Ruste Juxx & Julius Luciano of Shoe Gang, the new cut is just the latest example of the mic skills and production levels evident throughout the upcoming release.

NY State producer Frost Gamble makes another appearance, his stylish soundtrack platforming a showcase of slick and conscious bars delivered in customary fashion by masters of the craft. This time standing shoulder to shoulder with the Newark native are Detroit’s Guilty Simpson and Brooklyn’s Skyzoo, icons of the game sharing their unique cerebral pearls.

Available at multiple online streaming and download stores including Apple Music, Amazon Music, Tidal Music and below on Bandcamp and Spotify.

The official video is playing on our Youtube channel

Enjoy the new joint and remember to get it in the diary, MAY 31ST, “XVI : RETURN OF THE GODS”. It’s a special one !

All media and radio DJ inquiries about any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact information is HERE

Our thanks to everyone who continue to support what we do, and most importantly support the highly talented artists we work with, it’s genuinely very much appreciated.

TEAM NDR

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New Dawn Records are very pleased to announce the release today of the new single “End the Day” by New Jersey rapper Tru Trilla, featuring Brooklyn’s Ruste Juxx and Julius Luciano, brother of KXNG Crooked and member of Long Beach crew Shoe Gang.

Produced by Frost Gamble, whose album “Cautionary Tales” with NY State’s Anthony Kannon we released last year, this is the third to be taken from Tru’s album ‘XVI : Return of the Gods’ out on May 31st.

As with the two previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft N.B.S. & Recognize Ali, the new joint packs a ferocious punch.

All three deliver a barrage of bars over a powerful head nodding beat, gritty rhymes dispensed out the chamber with no quarter given. Clinical twelve gauge skills coast to coast in full effect, straight fire.

Available to stream and download at APPLE / iTunes, Amazon, Tidal and below on Bandcamp and Spotify.

The official video is also now playing on our Youtube channel

There will be a lot more where this came from, beginning in May with another single just ahead of the release of the album itself, then over the summer and autumn expect to see further singles including special remixes and accompanying videos which are in the works right now.

All media, press & radio DJ inquiries about any of our releases can be sent directly to our in house promotional division UrbanElite PR HERE

Again we thank the public and media for the support received, both for ourselves and more importantly for the fantastic artists we’ve been fortunate to work with, it’s well deserved and remains much appreciated.

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TEAM NDR

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New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.

Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UK and presenting their fantastic releases to the world.

Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz, the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.

The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.

Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders. You’re here for it, we came back for it, it’s the real deal.

Get the heat at APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

There are also official visuals just published on our Youtube channel

All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PR who have been with us since pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE

Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.

TEAM NDR

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New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.

It’s the first to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.

Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.

This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.

Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients. Seasoned campaigners at the height of their powers, a masterful display.

Available to stream and download at Apple Music/Itunes, Tidal, Amazon and below on Bandcamp and Spotify

The official visuals are also on our Youtube channel

All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE

For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.

Enjoy the music and thanks to everyone for your continued support.

TEAM NDR

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New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.

For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated  follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.

A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.

With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.  

Where God of Barz set down a highly impressive early marker, the new album is its natural successor.  The broad range of production styles raise the levels on again while retaining the original core essence.  A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.

With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors. 

Venimus. Vidimus. Vicimus.  Welcome to the real…….

WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE

A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more. Videos for all tracks will appear on our official Youtube channel @newdawnrecords

All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR

Tru loves connecting with people on social media, so holla at him on Instagram and Twitter

We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.

TEAM NDR

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New Dawn Records are pleased to present another new remix release this summer following on from Qadir’s re-work of “Bismillah” ft Justo the MC, Johaz & Sleep Sinatra in July.

“Lame Duck” originally appeared on London producer Ramson Badbonez’ album ‘Lead by Example’ which dropped in August 2021, and our affiliate Shahin’s new interpretation mixing classic funky drum and & bass loops underpins rugged and raw rhymes from New Jersey trio Tru Trilla, Fly Kwa and Prince Ak. Trading fierce bars and punchlines, an onslaught of potent hooks and jabs from the Brick City verbal marksmen are delivered to their targets in a series of lyrical body blows that leave contenders on the canvas.

Available to stream & download on all major digital platforms including APPLE, AMAZON, TIDAL

BANDCAMP

SPOTIFY

OFFICIAL VISUALS ON OUR YOUTUBE CHANNEL

Our thanks to Okan of street crew TwoBC for the single cover artwork

Tru Trilla is currently recording a new album, the follow up to “God of Barz” which we released in 2020. We will be bringing you news of that in the months ahead but can tell you there is already an outstanding line up of producers and featured artists appearing on the new record. It will most definitely be worth the wait !

All international media enquiries about any of our releases can be directed to our in house promotional division UrbanElite PR, their contact information is HERE

Again, thanks to everyone for their support as we continue our journey since re-launching in 2019, it’s very much appreciated.

Team NDR

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Just to round off the old year, we put together a special mix with some of the singles we’ve released from 2002 to 2022 by artists from the US & UK, all reppin’ the origins of dope rhymes, bangin’ beats & sick turntablism.

All of our singles, EP and album releases are now available from our official BANDCAMP PAGE and of course you’ll also find them streaming on Spotify, Apple Music, Amazon, Tidal and many other digital platforms. For direct links to each release and digital store, visit our RELEASES PAGE where they are separated per artist.

We also have some very limited stock of vinyl and CD’s available of our original catalogue from back in the day. These are now rare collectors’ items, a couple of which are included in this new mix, and details can be viewed on our Physical Releases page.

A video of the new mix has just been uploaded to our official Youtube channel

The audio only stream is on Soundcloud

Tracks used

1 Belles in Monica – “Meltdown” [Krash Slaughta Remix]
2 Tru Trilla – “God’s Mercy” [produced by DNA Beatz]
3 Ramson Badbonez – “Black Hole Cypher”
ft Kashmere, Truemendous, MysDiggi, Micall Parknsun, Joker Starr, Gee Bag, Confucius, Jehst & Phoenix da Icefire
4 Phoenix da Icefire & Husky Brown – “Dark Rainbow Light”
5 Tru Trilla – “Word of God” [produced by DNA Beatz]
6 Ramson Badbonez – “Lead by Example”
ft Recognize Ali, Skyzoo & Juxx Diamondz [cuts by DJ Jazz T]
7 Belles in Monica – “Y’All Under Surveillance” [G-Sharp Remix. Cuts by DJ Devestator]
8 Tru Trilla – “God’s Sympathy” [produced by DNA Beatz]
ft Fly Kwa & Confucious
9 Phoenix da Icefire & Husky Brown – “Cosmic Soul”
10 Ramson Badbonez – “Rap to the Future”
ft Dizzy Dustin, Mr Hooper & Moka Only [cuts by Kompoze]
11 Ramson Badbonez – “Stay True”
ft Reks, Ruste Juxx & Blacastan
12 Ramson Badbonez – “Lame Duck”
ft Tru Trilla, Fly Kwa & Prince Ak

New releases for 2022 are in the works, currently at the recording stage with some serious heat being cooked up in the kitchen !!

Meantime, we know the past couple of years has been difficult for everyone, so we’d like to thank you all for the continued support, and wish you & yours a healthy and prosperous new year when it comes.

Peace

Team NDR

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2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.

Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.

Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.

The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.

With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.

From the album, check out the snippets of “God’s Sympathy” and “Fake Views”

Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp

The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.

A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul

“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp

As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.

Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.

Add them to your Spotify playlists, and you can also download the album at Bandcamp

In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.

Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.

Team NDR

Connect with us on Instagram, Twitter & Facebook

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New Dawn Records are delighted to announce the release of the fantastic new album “Dopeliss” by Brick City rapper & producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12. More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.

Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles. Back in the game with another flag planted for the Garden State, it’s a diverse and engaging release for hip hop heads across the board.

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL, AMAZON, and also here on Spotify.

Connect with Az on Twitter @TheRealAzizz and Instagram @RealAzizz

All media and press enquiries about this release can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for the support, much appreciated

TEAM NDR