2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.

Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.

Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.

The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.

With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.

From the album, check out the snippets of “God’s Sympathy” and “Fake Views”

Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp

The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.

A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul

“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp

As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.

Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.

Add them to your Spotify playlists, and you can also download the album at Bandcamp

In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.

Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.

Team NDR

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We are pleased to announce that, finally, our new Bandcamp page has been launched

Initially we have uploaded our entire digital back catalogue there, with the options of full EP, album and individual track downloads provided. Check full availability HERE

We will broaden out the page to all formats over time, and we’d like to thank Bandcamp’s Head of Label and Artist liaison for the support provided during this process.

In addition, at their request, we were happy to assist several artists in the design and setting up of their own new Artist Pages. Click on the artist names to go directly to their pages – TRU TRILLA, PHOENIX DA ICEFIRE, AZ IZZ

Each allows fans to contact the artists directly and connect with them on social media via the links on the main page and by clicking the icons on their banners.

Look out for all future releases coming to Bandcamp as well of course as continuing to be made available to stream and download at Spotify, Apple, Tidal, Amazon, Deezer, Beatport and many more.

Meanwhile, here’s a little selection of what’s available now

So take a look around and enjoy the sounds !

TEAM NDR

We are delighted to announce the release of this new EP today by New Jersey rapper Tru Trilla.

“The Seymour Chronicles” is entirely produced by another Newark native Joey Loax and features Tru’s fellow 050 Boyz members Prince Ak and RIQ together with long time affiliate Fly Kwa.

Singles “Warzone” and “20 to Life” have enjoyed heavy airplay rotation worldwide over the past month, a reflection of the hard bars and quality rhymes all four lyrical marksmen deliver over classic east coast gritty productions.

Available from all major online streaming platforms and stores including APPLE, AMAZON, DEEZER, NAPSTER and TIDAL Also on Spotify and Soundcloud

The EP is the prequel to Tru’s bangin’ new album “God of Barz” out on May 29th which includes production by local luminary Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and Chat One from the UK. Rammed full of killer joints, it’s one to mark in the diary for all hip hop connoisseurs. More news on that to be announced shortly.

You can connect with Tru on social media via twitter @EgoFree2_050 and Instagram @Trilla050

New single released today, the second taken from Newark rapper Tru Trilla’s “The Seymour Chronicles EP” out on March 17th.

On “20 to Life” he is joined by fellow 050 Boyz member Prince Ak as they load up the verbal barrels and take aim at wack rappers with more dresses in their locker than rhymes ! Fierce bars over the classic eastcoast sound produced by another New Jersey native Joey Loax.

The EP is the warm up to Tru’s incredible new album “God of Barz” we release in May, more news about that shortly.

Distributed by Ingrooves / Universal, the single is available to stream and download from all major platforms and stores worldwide including APPLE, AMAZON, DEEZER, & NAPSTER. Also on Spotify & Soundcloud

Tru’s singles have been picking up heavy international airplay already, but any DJ’s not already serviced with a full quality original or clean mp3 should contact our in house promotional division UrbanElite PR HERE

You can connect with Tru Trilla on Twitter, Instagram and Facebook

Thanks again to everyone for their support. We have another single releasing next week by London’s Phoenix da Icefire and Husky Brown marking the first anniversary of our re-launch, so stay tuned !

TEAM NDR

Our first official release of 2020 is out today.

The new single “Warzone” by Brick City’s lyrical assassin Tru Trilla features long term affiliate Fly Kwa and fellow 050 Boyz member RIQ, produced by another New Jersey native Joey Loax.

Taken from “The Seymour Chronicles EP” out on March 17th, the prequel to his album “God of Barz” we release on May 29th, as expected all go high on the verbal ballistics scale, with Joey’s production delivering the classic hip hop sound of the east coast.

Distributed by Ingrooves / Universal, it’s available to stream and download from multiple digital platforms and stores worldwide including APPLE, AMAZON, DEEZER, NAPSTER Also on Spotify & Soundcloud

Any DJs not already serviced with full quality mp3s (original & cleans) for airplay can request those from our in house promotional division UrbanElite PR. Their contact details are HERE

You can connect with Tru Trilla on social media via Instagram, Twitter & Facebook

Thanks to everyone for their continued support, this is shaping up to be a busy year

TEAM NDR

New Dawn Records are proud to announce the release of two upcoming projects by Brick City’s lyrical marksman Tru Trilla in 2020.

“The Seymour Chronicles EP” out on March 17th is the precursor for his incredible new album “God of Barz” which drops May 29th.

Our in house promotional division UrbanElite PR worked with Tru previously in 2015 when as part of 050 Boyz they released the classic album “Everything 050” resulting in worldwide media coverage and live appearances on Sirius XM as guests of DJ Eclipse and DJ Premier.

The crew’s Prince Ak and RIQ together with regular affiliate Fly Kwa make guest appearances on the new EP which as you’d expect is packed with fierce rhymes, hooklines and hard bars with all delivering high on the verbal ballistics scale. Entirely produced by another New Jersey native Joey Loax, it represents the classic sound of the east coast and serves a tasty appetizer for the main course in May.

As a label, we relish the prospect of working with an artist of Tru’s caliber and style which represents perfectly our direction of travel as we enter an exciting new phase since re-launching last year.

Look out for the singles “Warzone” and “20 to Life” releasing in February. In the meantime, here’s the video teaser for the EP. This is the real deal, for the hip hop heads and connoisseurs – 050 Dat !

You can connect with Tru Trilla on social media via TWITTER, INSTAGRAM & FACEBOOK

All media inquiries regarding the new EP and album can be addressed to our promotional division UrbanElite PR HERE

New Dawn Records

Distributed digitally by Ingrooves / Universal