NDR are very proud to present the stunning new video “The Humans are Coming” by London rapper and producer duo Phoenix da Icefire and Husky Brown filmed by Global Faction and UKHH.com

Released today, the amazing visuals edited by Phoenix’s own company Sovereign Comics, represents the track’s environmental theme, Husky’s driving electronic production providing the soundtrack for a metaphorical letter of contrition to the mythical Gaia for the damage done by humankind to her realm.

This is the first official video taken from the album “Panacea” we released on May 5th, and which has been nominated for “Best Independent Album” at this year’s AIM Awards taking place on Wednesday August 12th. Due to the COVID 19 restrictions, the awards ceremony will be entirely online, streaming live from 7pm GMT / 2pm EST on SBTV’s YOUTUBE Channel

The nomination is in recognition of the groundbreaking nature of the album, Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

Watch the video now on Youtube

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Tidal and Spotify

Thanks to everyone for the support over the past few months for what is a quite incredible album, it’s very much appreciated.

Any further media enquiries about this, or any of our releases, can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

TEAM NDR

New Dawn Records are delighted to announce the release of the fantastic new album “Dopeliss” by Brick City rapper & producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12. More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.

Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles. Back in the game with another flag planted for the Garden State, it’s a diverse and engaging release for hip hop heads across the board.

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL, AMAZON, and also here on Spotify.

Connect with Az on Twitter @TheRealAzizz and Instagram @RealAzizz

All media and press enquiries about this release can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for the support, much appreciated

TEAM NDR

We are delighted to announce that London rapper and producer duo Phoenix da Icefire & Husky Brown have been shortlisted as nominees for “Best Independent Album” at this year’s AIM Awards.

This annual event is hosted by the Association of Independent Music who are celebrating their 20th anniversary of representing the UK’s independent sector of artists, record labels and associated businesses worldwide.

Originally planned to take place at The Roundhouse London in September, understandably due to COVID 19 implications, the organizers have adapted the event to a virtual online ceremony which will be broadcast on Wednesday August 12th.

The nomination recognizes the extraordinary quality of the pair’s album “Panacea” which we released on May 5th, both in terms of Husky’s unique and diverse productions fusing hip hop, rap, soul, dub, bass r&b and electronica, and also reflecting Phoenix’s extremely current narrative addressing climate change, racism, mental health, well being, spirituality and personal aspirations. All of course delivered with the highly creative lyricism and wordplay long associated with the Triple Darkness group member.

They are in high class company across all genres and categories, and you can read about all nominees at the Awards’ official website HERE

The winners will be decided by a panel of music journalists and we congratulate all artists involved on the recognition and wish everyone the best of luck.

The “Best Independent Album” category is in association with Spotify where of course you can stream “Panacea”

A new video for the track “The Humans are Coming” will be released during July, more news on that soon. Meanwhile connect with Phoenix da Icefire and Husky Brown on Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire and @HuskyBrown

All media and press enquiries regarding Phoenix da Icefire and Husky Brown can be addressed to our in house promotional division UrbanElite PR who will be happy to assist. Their contact details are available HERE

TEAM NDR

New Dawn Records are proud to present the new official music video “Real Rap” by Brick City rapper Tru Trilla.

Filmed in Newark, New Jersey towards the end of 2019, the track taken from the album “God of Barz” was produced by Barcelona’s Sumerio Square and features fellow 050 Boyz group member Prince Ak.

Released on Youtube for the first time today

The album dropped on May 29th 2020 and has further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place, aka Jamal Nueve originally of NJ and now resident in LA.

New Jersey natives Middy Murdock, Fly Kwa and Middy Murdock are the additional guest featured artists.

Previous singles have received extensive online media coverage and worldwide radio airplay including Chuck D’s Rapstation and both DJ Eclipse and DJ Premier on Shade 45, not to mention many more spread throughout Europe, the UK, USA and Canada.

We truly appreciate everyone’s support, especially given these testing times experienced by all.

The album is available on all digital platforms including Apple, Amazon, Tidal and here on Spotify

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Any DJ’s who would like any of the tracks sent to them for airplay can request them from our in house promotional division UrbanElite PR, their contact details are HERE Similarly any other general press & media enquiries regarding Tru Trilla and the album can also be directed to UEP, and they will be happy to assist.

Stay safe & well

Team NDR

We are very proud to present the exceptional new single “The Humans are Coming” b/w “Travelling Buddy” by London rapper Phoenix da Icefire and producer Husky Brown

Released today, this is just the latest example of why we relaunched the label, providing the opportunity for highly creative and gifted artists to be heard.

Husky’s fresh perspective on production merging hip hop, electronica, dub and bass is the musical backdrop for Phoenix to address some of today’s most relevant issues with the highest caliber lyricism. In “The Humans are Coming” he skillfully tackles climate change and wider environmental concerns, while “Travelling Buddy” is a poignant offer of support, empathy and hope to all those experiencing mental health difficulties. A remix is also provided courtesy of renowned UK producer Chemo aka Telemachus

This is music that matters. Available from Apple / iTunes, Tidal, Amazon and also streaming on Spotify and Soundcloud

Taken from the album “Panacea” we release on May 5th. Connect with the pair on twitter @PhoenixDaFire & @HuskyBrown and instagram @PhoenixDaIcefire & @HuskyBrown.Official

All media, press & DJ inquiries about our releases can be sent to our in house promotional division UrbanElite PR and they’ll be happy to help you. Their contact details are HERE

Thanks again for everyone’s support

TEAM NDR

We are delighted to announce the release of this new EP today by New Jersey rapper Tru Trilla.

“The Seymour Chronicles” is entirely produced by another Newark native Joey Loax and features Tru’s fellow 050 Boyz members Prince Ak and RIQ together with long time affiliate Fly Kwa.

Singles “Warzone” and “20 to Life” have enjoyed heavy airplay rotation worldwide over the past month, a reflection of the hard bars and quality rhymes all four lyrical marksmen deliver over classic east coast gritty productions.

Available from all major online streaming platforms and stores including APPLE, AMAZON, DEEZER, NAPSTER and TIDAL Also on Spotify and Soundcloud

The EP is the prequel to Tru’s bangin’ new album “God of Barz” out on May 29th which includes production by local luminary Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and Chat One from the UK. Rammed full of killer joints, it’s one to mark in the diary for all hip hop connoisseurs. More news on that to be announced shortly.

You can connect with Tru on social media via twitter @EgoFree2_050 and Instagram @Trilla050

Delighted to announce the release of this new single today.

“Cosmic Soul” b/w “Seasons of You” is the first taken from London duo Phoenix da Icefire and Husky Brown’s amazing new album “Panacea” which releases on May 5th.

Husky’s productions are a fresh and unique fusion of hip hop, electronica, dub, bass, r&b, and soul, a dynamic soundtrack for Phoenix to address some of today’s most pressing issues covering the environment, mental health, racism, knige crime and aspiration with all the lyrical dexterity you would expect of a Triple Darkness member.

The new double A side single mixes the neck breaking hip hop of “Cosmic Soul” with a large slice of soulful r&b in the floor filler “Seasons of You” featuring Natalie May who appeared on Rudimental’s “Sexy Sexy”. Remix courtesy of Soul Brother Juice.

Unsurprisingly this has already been picking up extensive international airplay. Available to download and stream from all major digital platforms and stores including APPLE, AMAZON, DEEZER, NAPSTER & TIDAL Also available on Spotify & Soundcloud

The pair will have their album launch event at London’s Brixton Jamm on Friday May 8th. You can connect with them on social media via Twitter @PhoenixdaFire & @HuskyBrown and on on Instagram @PhoenixDaIcefire & @HuskyBrown.Official

All written media and DJ enquiries about the single and album can be sent to our in house promotional division UrbanElite PR. Contact information HERE

TEAM NDR

New single released today, the second taken from Newark rapper Tru Trilla’s “The Seymour Chronicles EP” out on March 17th.

On “20 to Life” he is joined by fellow 050 Boyz member Prince Ak as they load up the verbal barrels and take aim at wack rappers with more dresses in their locker than rhymes ! Fierce bars over the classic eastcoast sound produced by another New Jersey native Joey Loax.

The EP is the warm up to Tru’s incredible new album “God of Barz” we release in May, more news about that shortly.

Distributed by Ingrooves / Universal, the single is available to stream and download from all major platforms and stores worldwide including APPLE, AMAZON, DEEZER, & NAPSTER. Also on Spotify & Soundcloud

Tru’s singles have been picking up heavy international airplay already, but any DJ’s not already serviced with a full quality original or clean mp3 should contact our in house promotional division UrbanElite PR HERE

You can connect with Tru Trilla on Twitter, Instagram and Facebook

Thanks again to everyone for their support. We have another single releasing next week by London’s Phoenix da Icefire and Husky Brown marking the first anniversary of our re-launch, so stay tuned !

TEAM NDR

Our first official release of 2020 is out today.

The new single “Warzone” by Brick City’s lyrical assassin Tru Trilla features long term affiliate Fly Kwa and fellow 050 Boyz member RIQ, produced by another New Jersey native Joey Loax.

Taken from “The Seymour Chronicles EP” out on March 17th, the prequel to his album “God of Barz” we release on May 29th, as expected all go high on the verbal ballistics scale, with Joey’s production delivering the classic hip hop sound of the east coast.

Distributed by Ingrooves / Universal, it’s available to stream and download from multiple digital platforms and stores worldwide including APPLE, AMAZON, DEEZER, NAPSTER Also on Spotify & Soundcloud

Any DJs not already serviced with full quality mp3s (original & cleans) for airplay can request those from our in house promotional division UrbanElite PR. Their contact details are HERE

You can connect with Tru Trilla on social media via Instagram, Twitter & Facebook

Thanks to everyone for their continued support, this is shaping up to be a busy year

TEAM NDR

New Dawn Records are proud to announce that we will be releasing the phenomenal new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th 2020.

Phoenix will be known to many as a member of Triple Darkness, long regarded as one of the finest hip hop groups to emerge from the UK whose superior rhyme skills have seen their reputation grow at home and abroad.

This exceptional debut partnership brings a fresh perspective to the genre with Husky’s kaleidoscopic productions fusing hip hop, r&b, soul, dub, bass, reggae, electronica and jazz

As expected, Phoenix uses all of his creative verbal artillery to address a number of highly relevant issues for these volatile times covering the environment, mental health, racism, disengagement, knife crime and social decay, all with the aspiration of healing and reconciliation.

We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.

The singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will release over March and April and include remixes by Soul Brother Juice, Kashmere and Chemo. (More info in the “Releases” section above)

Full details of the album launch event taking place at Brixton Jamm on Friday 8th May in association with Hoochinoo Events will follow soon, meantime check out the video trailer for the album.

You can connect with the pair on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

All media inquiries regarding “Panacea” and the artists can be addressed to our promotional division UrbanElite PR, contact details HERE

New Dawn Records

Distributed digitally by Ingrooves / Universal