2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.

Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.

Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.

The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.

With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.

From the album, check out the snippets of “God’s Sympathy” and “Fake Views”

Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp

The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.

A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul

“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp

As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.

Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.

Add them to your Spotify playlists, and you can also download the album at Bandcamp

In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.

Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.

Team NDR

Connect with us on Instagram, Twitter & Facebook

We are pleased to announce that, finally, our new Bandcamp page has been launched

Initially we have uploaded our entire digital back catalogue there, with the options of full EP, album and individual track downloads provided. Check full availability HERE

We will broaden out the page to all formats over time, and we’d like to thank Bandcamp’s Head of Label and Artist liaison for the support provided during this process.

In addition, at their request, we were happy to assist several artists in the design and setting up of their own new Artist Pages. Click on the artist names to go directly to their pages – TRU TRILLA, PHOENIX DA ICEFIRE, AZ IZZ

Each allows fans to contact the artists directly and connect with them on social media via the links on the main page and by clicking the icons on their banners.

Look out for all future releases coming to Bandcamp as well of course as continuing to be made available to stream and download at Spotify, Apple, Tidal, Amazon, Deezer, Beatport and many more.

Meanwhile, here’s a little selection of what’s available now

So take a look around and enjoy the sounds !

TEAM NDR

Shortly after releasing his new album “God of Barz”, Brick City rapper Tru Trilla spoke with Angelo Gingerelli for US online “The Pop Break” as part of their regular NJ Next interview series.

In the feature just published this week, the Newark native discusses his early days in hip hop, the construction of the new album which includes international production, his new upcoming projects and lists his top MCs, producers and live spots in New Jersey.

READ THE ARTICLE IN FULL HERE

Coincidentally, Tru Trilla released the first video from the album during the week. “Real Rap”, produced by Barcelona’s Sumerio Square, also features fellow 050 Boyz group member Prince Ak and was shot in downtown Newark towards the end of 2019 and obviously prior to the impact of the Covid 19 pandemic. Check it out on Youtube

Released through New Dawn Records on May 29th, “God of Barz” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and SPOTIFY

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases is available at their official website www.newdawnrecs.com

Media, press and DJ enquiries regarding Tru Trilla and New Dawn Records can be sent to us at UrbanElite PR. Our contact details are available HERE

UEP

www.urbanelitepr.com

New Dawn Records are proud to present the new official music video “Real Rap” by Brick City rapper Tru Trilla.

Filmed in Newark, New Jersey towards the end of 2019, the track taken from the album “God of Barz” was produced by Barcelona’s Sumerio Square and features fellow 050 Boyz group member Prince Ak.

Released on Youtube for the first time today

The album dropped on May 29th 2020 and has further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place, aka Jamal Nueve originally of NJ and now resident in LA.

New Jersey natives Middy Murdock, Fly Kwa and Middy Murdock are the additional guest featured artists.

Previous singles have received extensive online media coverage and worldwide radio airplay including Chuck D’s Rapstation and both DJ Eclipse and DJ Premier on Shade 45, not to mention many more spread throughout Europe, the UK, USA and Canada.

We truly appreciate everyone’s support, especially given these testing times experienced by all.

The album is available on all digital platforms including Apple, Amazon, Tidal and here on Spotify

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Any DJ’s who would like any of the tracks sent to them for airplay can request them from our in house promotional division UrbanElite PR, their contact details are HERE Similarly any other general press & media enquiries regarding Tru Trilla and the album can also be directed to UEP, and they will be happy to assist.

Stay safe & well

Team NDR

New Dawn Records are very proud to present the explosive new album by Brick City rapper Tru Trilla, available on all major streaming platforms and digital stores today.

Together with his “Seymour Chronicles EP” we released in March, both products were over a year in the making, but the wait has been definitely worth it.

Just as with the Phoenix da Icefire and Husky Brown album “Panacea” we released earlier this month, it is music of this caliber that played a major role in our decision to re-launch the label last year, and in Tru’s case not only does he plant a flag for the Garden State but also for the classic sound of eastcoast hip hop.

Unsurprisingly, his singles “Word of God”, “God’s Sympathy” and “God’s Mercy” enjoyed a fantastic reception by onlines and radio DJ’s worldwide, appreciative of the quality of lyricism and production on offer, a throwback to the days when hip hop really did bring the noise and had something to say.

On the album, Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz group member Prince Ak intensify the energy with their own gritty rhymes. The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.

This one really is for the heads, the hip hop connoisseurs. It’s not designed to be faux stylistic background music, it’s there to give your neck muscles one helluva workout and consume your soul. This is the real deal, set the dial to full volume and enjoy the ride.

Now on Apple / iTunes, Amazon, Deezer, Napster and Tidal. Also on Spotify and Soundcloud

You can connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050 All media, press and DJ enquiries about the release can be sent to our in house promotional division UrbanElite PR, their contact details are available HERE

We thank everyone again for their support of everything we’ve done over the past year, we hope you are all safe and well in these troubled times and that you enjoy the album.

Peace

Team NDR

New Dawn Records are proud to present yet another banger from Tru Trilla’s new album “God of Barz” releasing on May 29th

Following on from the widely acclaimed “Word of God” and “God’s Sympathy”, the new single “God’s Mercy” is the latest installment of savage lyrical firepower and explosive production. Sheer raw energy crammed into just over 2 minutes that’ll have you jamming the rewind button

The album is for all those who yearn the classic sound of hip hop updated for the current era. The additional production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square brings different dynamics and pathos, the sum parts all adding up to a quite astounding piece of work. Mark the 29th in the diary to bump that little beauty !

“God’s Mercy” is available on Apple, Amazon, Tidal. Also streaming on Spotify and Soundcloud

Connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All press and media enquiries can be sent to our in house promotional division UrbanElite PR, their contact information is HERE

As ever, we appreciate all your support. Stay safe !

Team NDR

To mark what has felt an incredibly quick, but also a busy and fulfilling first year back since re-launching, we got DJ Santoi to put together a special “Re:Generation” mix of singles and tracks we have released in the past 12 months

Included in the set are Underground Cartel, Tru Trilla, Belles in Monica, Az Izz, Phoenix da Icefire & Husky Brown and Krash Slaughta, artists from the USA, UK and Europe. Cool blend of hip hop beats, dope rhymes and turntablism….a little somethin’ to beat the lockdown blues.

The full track versions can be heard on the corresponding Spotify Playlist we set up here, but meantime give it a spin on Mixcloud…enjoy!

Stay the course and stay safe people

Team NDR

Delighted to announce the release today of the new single “God’s Sympathy” by New Jersey rapper Tru Trilla, the second taken from his album “God of Barz” which we release on May 29th

Following on from “Word of God” which unsurprisingly enjoyed much radio airplay and online media coverage, the new single is another banger, in line with the entire album

Chicago producer DNA Beatz has laced the joint with a bass heavy electro beat which reaches inside and pulls out the soul, with all three Brick City verbal assassins taking it in turns to unleash ferocious lyrical firepower in an unrelenting salvo aimed at all contenders, laying down gauntlets all over the battlefield.

This is the real deal , set the dial high and prepare for the onslaught at APPLE, AMAZON, TIDAL, NAPSTER, DEEZER and also on Spotify & Soundcloud

You can connect with Tru on Twitter, Instagram and Facebook

Next week we will have new singles by Az Izz from the legendary New Jersey Crew The Outsidaz, and London’s rapper / producer duo Phoenix da Icefire & Husky Brown. All media inquiries about our releases can be directed to our in house promotional division UrbanElite PR whose contact details are HERE

NDR would like to take this opportunity to thank all media, DJs, the public and the artists themselves for the continuing support despite us all living through difficult times. There is light at the end of the tunnel and it grows a little brighter as each day passes. Stay strong.

TEAM NDR

A busy March concludes for us with the release of the new single “Word of God” by New Jersey rapper Tru Trilla, produced by Chicago’s DNA Beatz.

This is the first to be taken from the album “God of Barz” out on May 29th which of course follows hot on the heels of Tru’s “The Seymour Chronicles EP” which we released only a couple of weeks ago on March 17th.

The album also includes production by Clinton Place aka Jamal Nueve, a New Jersey native now resident in Los Angeles, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists alongside Middy Murdock, Fly Kwa and Confucious.

In line with the album, the new single is raw and uncompromising, packed with intense energy as Tru aims the gloves at state sponsored oppression and delivers multiple knock out blows

Available to stream & download from all major online platforms and digital stores including Apple, Amazon and Tidal. Also streaming on Spotify and Soundcloud

You can connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

Media, press and radio station DJ inquiries regarding all of our releases and artists can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for their support. Much more coming from us over the next few months.

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “God of Barz” by New Jersey rapper Tru Trilla on May 29th 2020.

This of course is the follow up to “The Seymour Chronicles EP” which dropped only last week, and is available from all major online streaming platforms and digital stores. Distributed by Ingrooves / Universal.

Production on the album is courtesy of Newark native now resident in Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists together with Middy Murdock, Fly Kwa and Confucious.

This one’s for the true hip hop heads, the real deal. Get ready to crank it all the way up and give those neck muscles a serious workout !!

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. Meantime, we’ve just released an audio teaser and video trailer of the album on Soundcloud and Youtube for a little early flavour

Connect with Tru Trilla on his socials, Twitter @Egofree2_050 Instagram @Trilla050 and his official Facebook Page

As ever, all international media and Dj inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

Again, we thank all the public and media who have supported us since our re-launch just over a year ago.

We also understand these have been testing times for all our friends around the world, with the COVID-19 outbreak disrupting life and plans. Stay calm, stay focused, adapt and apply common sense to your circumstances. You already know what to do. In the short term this will be frustrating but it will be over in the fullness of time. Continue to live your lives & our best wishes to all of you and yours.

Team NDR