We are very grateful to the Bandcamp editorial team who have just featured our most recent album release on their front page “New and Notable” Spotlight section.
“XVI : Return of the Gods” by Newark rapper Tru Trilla has only been available since Friday last week, so its immediate inclusion for special focus by the online store is tremendous news indeed.
It is just reward for the hard work put in by all involved over the past few years in making this album possible, primarily by all of the artists but also due to the various forms of logistical support provided by our in house affiliates UrbanElite Productions.
There will be more coming from this album in the months ahead, beginning on June 18th with the release of the single “Drop Jewels” featuring Prince Ak & Juxx Diamondz, produced by Tone Spliff which will also include a special remix not previously available.
For now though, with production by Tone, Jamal Nueve, Frost Gamble, LG Roc, DNA Beatz, Sumerio Square, Ramson Badbonez and Four Limbs, plus guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, NapsNdreds, Justo the MC, Yah Ra and more, download “XVI : Return of the Gods” below on Bandcamp.
All media, press and DJ inquiries (radio, club, mixshow, mixtape) regarding this album or any of the tracks from it should be sent to our in house promotional division UEP, their contact details are HERE
We thank everyone again for the fantastic support received
New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.
It’s thefirst to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.
Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.
This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.
Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients.Seasoned campaigners at the height of their powers, a masterful display.
The official visuals are also on our Youtube channel
All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE
For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.
Enjoy the music and thanks to everyone for your continued support.
As the year draws to a close, here’s a little look back at our releases in 2023
BRELSTAFF – URBAN TESTIMONY [The Instrumentals]
In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.
Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.
A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist
ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES
Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.
An outstanding piece of work documenting the remarkablestory of the young MC’slife to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.
Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.
JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY
Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.
Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago.A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.
In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.
TRU TRILLA – XVI : RETURN OF THE GODS
Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.
Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.
A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.
We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.
New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.
For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.
A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.
With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.
Where God of Barz set down a highly impressive early marker, the new album is its natural successor. The broad range of production styles raise the levels on again while retaining the original core essence. A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.
With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors.
Venimus. Vidimus. Vicimus. Welcome to the real…….
WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE
A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more.Videos for all tracks will appear on our official Youtube channel @newdawnrecords
All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR
Tru loves connecting with people on social media, so holla at him on Instagram and Twitter
We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.
