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New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.

Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UK and presenting their fantastic releases to the world.

Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz, the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.

The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.

Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders. You’re here for it, we came back for it, it’s the real deal.

Get the heat at APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

There are also official visuals just published on our Youtube channel

All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PR who have been with us since pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE

Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.

TEAM NDR

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New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.

It’s the first to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.

Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.

This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.

Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients. Seasoned campaigners at the height of their powers, a masterful display.

Available to stream and download at Apple Music/Itunes, Tidal, Amazon and below on Bandcamp and Spotify

The official visuals are also on our Youtube channel

All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE

For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.

Enjoy the music and thanks to everyone for your continued support.

TEAM NDR

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Releasing on October 20th 2023, “Cautionary Tales” by upstate New York rapper Anthony Kannon and producer Frost Gamble is now available to pre-order for downloading and streaming pre-save. You can do so on Apple Music and Spotify via the multi store link HERE

By doing so, all four singles will be made available to you immediately. “Pitfalls” and “Make It Rain” which have already been released, plus “Second Floor” and “Cold Start” due out in August and September respectively.

The album, just as with all singles on release, will also be available on a much wider selection of online stores and streaming platforms including Bandcamp and Tidal.

The singles have enjoyed extensive online coverage and airplay on stations worldwide, including a special feature by Public Enemy’s legendary Chuck D on his Rapstation show. In addition, the instrumental version of album track “Long Ride” was aired by Focus Beats this month which is broadcast on the world renowned BBC Radio 1 and BBC Radio 6.

With much more to come leading up to release, Anthony and Frost have been busy arranging two separate album launch events due to take place in Canada and Ithaca in October and November. We will have further news regarding those dates shortly.

Meantime, you can check out the videos for “Pitfalls” and “Make It Rain” on Youtube

For more information about the artists, including all their social media platforms, visit their specially designated artist page provided on this site HERE

For all media and DJ enquiries regarding any of our releases, contact our in house promotional division UrbanElite PR HERE

As ever, all the support received has been greatly appreciated.

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TEAM NDR

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NDR are very proud to present the stunning new video “The Humans are Coming” by London rapper and producer duo Phoenix da Icefire and Husky Brown filmed by Global Faction and UKHH.com

Released today, the amazing visuals edited by Phoenix’s own company Sovereign Comics, represents the track’s environmental theme, Husky’s driving electronic production providing the soundtrack for a metaphorical letter of contrition to the mythical Gaia for the damage done by humankind to her realm.

This is the first official video taken from the album “Panacea” we released on May 5th, and which has been nominated for “Best Independent Album” at this year’s AIM Awards taking place on Wednesday August 12th. Due to the COVID 19 restrictions, the awards ceremony will be entirely online, streaming live from 7pm GMT / 2pm EST on SBTV’s YOUTUBE Channel

The nomination is in recognition of the groundbreaking nature of the album, Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

Watch the video now on Youtube

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Tidal and Spotify

Thanks to everyone for the support over the past few months for what is a quite incredible album, it’s very much appreciated.

Any further media enquiries about this, or any of our releases, can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

TEAM NDR