We are extremely proud to announce the release today of the phenomenal new album “Panacea” by London’s rapper & producer duo Phoenix da Icefire and Husky Brown.

A truly astounding and ground breaking piece of work which breaks from formulaic convention, Husky’s fresh and dynamic fusion of hip hop, electronica, dub, bass, r&b and soul provides the soundtrack for a narrative addressing many of today’s most pressing issues.

Triple Darkness member Phoenix has long been regarded as one of the finest lyricists to emerge from the UK, and throughout the album he sets his existential sights on the environment, mental health, knife crime, racism, well being and inner city life, all delivered with his trademark dexterous rhymes and creative wordplay.

Facing the challenges head on, the engaging commentary still retains a message of hope at its core, related through metaphorical concepts as abstract as they are grounded in reality.

A multidimensional, unique, entertaining and highly relevant album which pushes boundaries for the genre and will stand the test of time for years to come. Literally exceptional.

Distributed by Ingrooves / Universal, available to download and stream from Apple, Amazon and Tidal Also available to stream on Spotify & Soundcloud

Connect with Phoenix da Icefire & Husky Brown on Instagram @PhoenixDaIcefire @HuskyBrown.Official and on Twitter @PhoenixDaFire @HuskyBrown

All media inquiries regarding the album, including requests to interview Phoenix da Icefire and Husky Brown, should be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Our continued appreciation to everyone for their support, especially during these difficult times. Stay safe.

TEAM NDR

Delighted to announce the release today of the new single “God’s Sympathy” by New Jersey rapper Tru Trilla, the second taken from his album “God of Barz” which we release on May 29th

Following on from “Word of God” which unsurprisingly enjoyed much radio airplay and online media coverage, the new single is another banger, in line with the entire album

Chicago producer DNA Beatz has laced the joint with a bass heavy electro beat which reaches inside and pulls out the soul, with all three Brick City verbal assassins taking it in turns to unleash ferocious lyrical firepower in an unrelenting salvo aimed at all contenders, laying down gauntlets all over the battlefield.

This is the real deal , set the dial high and prepare for the onslaught at APPLE, AMAZON, TIDAL, NAPSTER, DEEZER and also on Spotify & Soundcloud

You can connect with Tru on Twitter, Instagram and Facebook

Next week we will have new singles by Az Izz from the legendary New Jersey Crew The Outsidaz, and London’s rapper / producer duo Phoenix da Icefire & Husky Brown. All media inquiries about our releases can be directed to our in house promotional division UrbanElite PR whose contact details are HERE

NDR would like to take this opportunity to thank all media, DJs, the public and the artists themselves for the continuing support despite us all living through difficult times. There is light at the end of the tunnel and it grows a little brighter as each day passes. Stay strong.

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “Dopeliss” by rapper and producer Az Izz from the legendary New Jersey crew The Outsidaz on July 3rd 2020.

The group were particularly well known for collaborative work with The Fugees, Wu Tang and a new upcoming crew from Detroit, D12, a fact acknowledged by Eminem several times throughout his “Slim Shady” LP.

Members including Rah Digga and Pace Won went on to pursue solo careers, while Az Izz formed his own development imprint for young artists and producing soundtracks for various tv, film and sports networks. He returned to the hip hop fold 2012 with the release of his solo album “Born in Sin, Shaped in Iniquity” followed in 2018 by “Sir Aubrey King”, and most recently appeared on Shade 45 last year as a guest of DJ Eclipse.

Largely self produced with additional contributions by Qua Z Mo, 3rdRell and DJ Profluent, “Dopeliss” represents the evolving sound of the east coast, mixing the traditional with the contemporary knitted together like the fabric of hip hop itself. Featured artists include fellow Outsidaz D.U. and Pace Won with New Jersey further represented by Drift, Rube the Difference, Jaja Kenyatta and more.

As a label we are always delighted to be working with artists of the highest caliber, and in this case with a history not dissimilar to our own. There is a further coincidence given our in house promotional division UrbanElite PR have previously worked with Rah Digga and D12.

Singles “Gettin’ It”, “Nunya” and “Ghetto” b/w “Crazy” will be released over April, May and June. We have just published the audio teaser and video trailer for the album on Soundcloud and Youtube

Connect with Az Izz on his socials Twitter @TheRealAzizz Instagram @RealAzizz and Facebook Azizz

All international press, media and DJ inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

TEAM NDR

It’s been a hectic time since we relaunched in the Spring after a 15 year hiatus !

First there were the Underground Cartel and Belles in Monica EP releases taking us up to the summer, then there were wider label developments including setting up our direct online store where we re-released some of our classic vinyl from days gone by, and more recently planning a release schedule for 2020 with new signings from the USA and UK which will be announced over the next couple of months.

We appreciate the support & encouragement we’ve received from so many people around the world in this latest part of our journey, and so will wrap up this historic year with the release of a new EP on December 6th.

Krash Slaughta vs B.I.M. ” ’18 Showdown ” includes all the remixes the legendary turntablist DJ, DMC finalist and II Tone Committee member produced for the Belles in Monica crew, some of which previously appeared on vinyl and others we unearthed in our backroom vaults. Fans of this particular form of hip hop are in for a pre-Xmas feast !!

On November 19th we’ll release the single “What D’Ya Need – H.A.R.D. Remix” which will be available to stream and download from all the regular platforms and stores, and just as with the EP itself, the first time ever these classic joints will be in digital format.

We have just published a film video trailer of the EP on Youtube, as well as an audio teaser on Soundcloud. Check them out below.

Keep up to date with all our news here or via our social media accounts (Instagram, Twitter & Facebook

If any members of the public would like more information about our releases including digital and physical availability, feel free to drop us a line via our Contact Page If any members of the media, press or DJ’s have enquiries, please contact our in house promotional division UrbanElite PR, their details are available HERE

Thanks / Merci / Danke / Gracias / Grazi