2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.

Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.

Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.

The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.

With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.

From the album, check out the snippets of “God’s Sympathy” and “Fake Views”

Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp

The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.

A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul

“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp

As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.

Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.

Add them to your Spotify playlists, and you can also download the album at Bandcamp

In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.

Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.

Team NDR

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NDR are very proud to present the stunning new video “The Humans are Coming” by London rapper and producer duo Phoenix da Icefire and Husky Brown filmed by Global Faction and UKHH.com

Released today, the amazing visuals edited by Phoenix’s own company Sovereign Comics, represents the track’s environmental theme, Husky’s driving electronic production providing the soundtrack for a metaphorical letter of contrition to the mythical Gaia for the damage done by humankind to her realm.

This is the first official video taken from the album “Panacea” we released on May 5th, and which has been nominated for “Best Independent Album” at this year’s AIM Awards taking place on Wednesday August 12th. Due to the COVID 19 restrictions, the awards ceremony will be entirely online, streaming live from 7pm GMT / 2pm EST on SBTV’s YOUTUBE Channel

The nomination is in recognition of the groundbreaking nature of the album, Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

Watch the video now on Youtube

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Tidal and Spotify

Thanks to everyone for the support over the past few months for what is a quite incredible album, it’s very much appreciated.

Any further media enquiries about this, or any of our releases, can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

TEAM NDR

We are extremely proud to announce the release today of the phenomenal new album “Panacea” by London’s rapper & producer duo Phoenix da Icefire and Husky Brown.

A truly astounding and ground breaking piece of work which breaks from formulaic convention, Husky’s fresh and dynamic fusion of hip hop, electronica, dub, bass, r&b and soul provides the soundtrack for a narrative addressing many of today’s most pressing issues.

Triple Darkness member Phoenix has long been regarded as one of the finest lyricists to emerge from the UK, and throughout the album he sets his existential sights on the environment, mental health, knife crime, racism, well being and inner city life, all delivered with his trademark dexterous rhymes and creative wordplay.

Facing the challenges head on, the engaging commentary still retains a message of hope at its core, related through metaphorical concepts as abstract as they are grounded in reality.

A multidimensional, unique, entertaining and highly relevant album which pushes boundaries for the genre and will stand the test of time for years to come. Literally exceptional.

Distributed by Ingrooves / Universal, available to download and stream from Apple, Amazon and Tidal Also available to stream on Spotify & Soundcloud

Connect with Phoenix da Icefire & Husky Brown on Instagram @PhoenixDaIcefire @HuskyBrown.Official and on Twitter @PhoenixDaFire @HuskyBrown

All media inquiries regarding the album, including requests to interview Phoenix da Icefire and Husky Brown, should be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Our continued appreciation to everyone for their support, especially during these difficult times. Stay safe.

TEAM NDR

We are very proud to present the exceptional new single “The Humans are Coming” b/w “Travelling Buddy” by London rapper Phoenix da Icefire and producer Husky Brown

Released today, this is just the latest example of why we relaunched the label, providing the opportunity for highly creative and gifted artists to be heard.

Husky’s fresh perspective on production merging hip hop, electronica, dub and bass is the musical backdrop for Phoenix to address some of today’s most relevant issues with the highest caliber lyricism. In “The Humans are Coming” he skillfully tackles climate change and wider environmental concerns, while “Travelling Buddy” is a poignant offer of support, empathy and hope to all those experiencing mental health difficulties. A remix is also provided courtesy of renowned UK producer Chemo aka Telemachus

This is music that matters. Available from Apple / iTunes, Tidal, Amazon and also streaming on Spotify and Soundcloud

Taken from the album “Panacea” we release on May 5th. Connect with the pair on twitter @PhoenixDaFire & @HuskyBrown and instagram @PhoenixDaIcefire & @HuskyBrown.Official

All media, press & DJ inquiries about our releases can be sent to our in house promotional division UrbanElite PR and they’ll be happy to help you. Their contact details are HERE

Thanks again for everyone’s support

TEAM NDR

Delighted to announce the release of this new single today.

“Cosmic Soul” b/w “Seasons of You” is the first taken from London duo Phoenix da Icefire and Husky Brown’s amazing new album “Panacea” which releases on May 5th.

Husky’s productions are a fresh and unique fusion of hip hop, electronica, dub, bass, r&b, and soul, a dynamic soundtrack for Phoenix to address some of today’s most pressing issues covering the environment, mental health, racism, knige crime and aspiration with all the lyrical dexterity you would expect of a Triple Darkness member.

The new double A side single mixes the neck breaking hip hop of “Cosmic Soul” with a large slice of soulful r&b in the floor filler “Seasons of You” featuring Natalie May who appeared on Rudimental’s “Sexy Sexy”. Remix courtesy of Soul Brother Juice.

Unsurprisingly this has already been picking up extensive international airplay. Available to download and stream from all major digital platforms and stores including APPLE, AMAZON, DEEZER, NAPSTER & TIDAL Also available on Spotify & Soundcloud

The pair will have their album launch event at London’s Brixton Jamm on Friday May 8th. You can connect with them on social media via Twitter @PhoenixdaFire & @HuskyBrown and on on Instagram @PhoenixDaIcefire & @HuskyBrown.Official

All written media and DJ enquiries about the single and album can be sent to our in house promotional division UrbanElite PR. Contact information HERE

TEAM NDR

New Dawn Records are proud to announce that we will be releasing the phenomenal new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th 2020.

Phoenix will be known to many as a member of Triple Darkness, long regarded as one of the finest hip hop groups to emerge from the UK whose superior rhyme skills have seen their reputation grow at home and abroad.

This exceptional debut partnership brings a fresh perspective to the genre with Husky’s kaleidoscopic productions fusing hip hop, r&b, soul, dub, bass, reggae, electronica and jazz

As expected, Phoenix uses all of his creative verbal artillery to address a number of highly relevant issues for these volatile times covering the environment, mental health, racism, disengagement, knife crime and social decay, all with the aspiration of healing and reconciliation.

We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.

The singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will release over March and April and include remixes by Soul Brother Juice, Kashmere and Chemo. (More info in the “Releases” section above)

Full details of the album launch event taking place at Brixton Jamm on Friday 8th May in association with Hoochinoo Events will follow soon, meantime check out the video trailer for the album.

You can connect with the pair on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

All media inquiries regarding “Panacea” and the artists can be addressed to our promotional division UrbanElite PR, contact details HERE

New Dawn Records

Distributed digitally by Ingrooves / Universal