We are very proud to announce the release today of yet another superb album, this time by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

In the true traditions of the art of storytelling, “Urban Testimony” depicts events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University some years ago. Documented in a deeply personal narrative, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.

While regrets are clear, the spirit of resilience prevails. Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned.

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.

It is a remarkable piece of work by two masters of their craft which we are extremely pleased to share with you now on APPLE/iTunes, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY.

    There are also official videos for every track which you can watch on the album’s playlist published on our Youtube channel.

    Of course earlier this year we released the instrumental version of the album, and several tracks were broadcast by BBC Radio 1 and BBC Radio 6 on their Focus Beats programme.

    It also has a full video playlist on our Youtube Channel and can be streamed on Spotify

    Justo will be performing tracks from “Urban Testimony” when he travels to upstate New York on Saturday November 18th as a special guest of Anthony Kannon and Frost Gamble for their ‘Cautionary Tales’ album launch party at Deep Dive in Ithaca.

    For more information about Justo and Brelstaff including all their social media details, visit their ARTIST PAGE on this site.

    For all media, press, audio & video podcats and radio station DJ inquiries about the release, please contact the official publicist, our in house promotional division UrbanElite PR HERE  

    As ever, enjoy the music and as always we thank everyone for their support.


    Recipient of the title “Best Rapper” at the Ithaca Music Awards in 2019, Anthony Kannon has joined forces with veteran hip hop producer Frost Gamble, originally of Binghamton NY and now resident in Winnipeg, to release their new album Cautionary Tales through ourselves on October 20th 2023

    Authentically powerful, the themes are a compelling narrative of a life less ordinary packed full of dope rhymes and skillfull wordplay set to the highest caliber soundtrack.

    To mark such a special occasion, the pair have announced two launch events due to take place in their current home towns.


    The first takes place on Thursday October 26th at The Osborne Taphouse, 112 Osborne Street Winnipeg where they will be joined by guests Kairo & Hoopaloop, Dag & Tek Pro, Serge Paul and DJ Benz.

    Doors open at 8pm with entry priced on the night at $15.00, or you can buy in advance online at Eventbrite.  Contact for the venue itself is by phone 204 219 0477 and email theosbornetaphouse@gmail.com.  Frost himself is the event organiser and you can contact him directly via his social media platforms on Facebook, Instagram and Twitter for any further details.


    The second event takes place on Saturday November 18th at Deep Dive, 415 Old Taughannock Blvd Ithaca when Anthony will be performing the entire album with a live band which includes his father on bass!

    They will be joined by Frost performing a DJ set, Mr McBean and Brooklyn’s Justo the MC who features on the album track “Take It Easy”.  He will also be performing selected tracks from his upcoming album “Urban Testimony” produced by Brelstaff, another which coincidentally will be releasing through New Dawn Records on November 3rd

    Doors open at 8pm with tickets available in advance priced at $12.00 plus fees & tax available from Eventbrite, or $20.00 on the night.    Contact for the venue is via their website www.deepdiveithaca.com, by emailing info@deepdiveithaca.com or calling 631 912 0651

    You can of course connect with Anthony directly on Facebook, Instagram and Twitter

    Just as with the singles released to date, the album will be available from all digital streaming and download platforms including Apple / iTunes, Bandcamp, Spotify, Tidal and Amazon.

    There is also a video playlist of the singles on Youtube. Album track videos will appear here on release

    All media and press enquiries regarding the album and the events can be forwarded to our in house promotional division UrbanElite PR. Their contact details are HERE

    Enjoy the shows !


    In May 2020, New Dawn Records brought you “Panacea” by London rapper Phoenix da Icefire & producer Husky Brown. Nominated for “Best Independent Album” at the AIM Awards 2020 due to its incredible mix of hip hop, soul, r&b, dub and electronica providing the soundtrack for one of the most creative, relevant and prescient narratives of these turbulent times. Issues relating to the environment, physical and mental health, racism, prejudice, street life, aspirations and interdependence were all addressed with a refreshing underlying theme of hope for the future.

    In August 2021 the label released “Lead by Example” by renowned London rapper Ramson Badbonez, his first time behind the boards. One of the most impressive production debuts witnessed for many years is also very rare in nature with such a phenomenal line up of guest featured artists from the UK, US and Canada all standing shoulder to shoulder on the one record delivering a showcase of the highest calibre beats, rhymes and turntablism.

    Finally after the long term impact of the Covid 19 restrictions, you have the first chance to see tracks from these fantastic albums performed live on the same night at London’s Brixton Jamm on Friday November 12th 2021 thanks to our friends at Hoochinoo, the event organizer. A night not to be missed for all hip hop connoisseurs.







    All international media & DJ enquiries about our releases can be sent to our in house promotional division UrbanElite PR. Their contact details are HERE

    Enjoy the show !