New Dawn Records are very proud to present the explosive new album by Brick City rapper Tru Trilla, available on all major streaming platforms and digital stores today.

Together with his “Seymour Chronicles EP” we released in March, both products were over a year in the making, but the wait has been definitely worth it.

Just as with the Phoenix da Icefire and Husky Brown album “Panacea” we released earlier this month, it is music of this caliber that played a major role in our decision to re-launch the label last year, and in Tru’s case not only does he plant a flag for the Garden State but also for the classic sound of eastcoast hip hop.

Unsurprisingly, his singles “Word of God”, “God’s Sympathy” and “God’s Mercy” enjoyed a fantastic reception by onlines and radio DJ’s worldwide, appreciative of the quality of lyricism and production on offer, a throwback to the days when hip hop really did bring the noise and had something to say.

On the album, Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz group member Prince Ak intensify the energy with their own gritty rhymes. The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.

This one really is for the heads, the hip hop connoisseurs. It’s not designed to be faux stylistic background music, it’s there to give your neck muscles one helluva workout and consume your soul. This is the real deal, set the dial to full volume and enjoy the ride.

Now on Apple / iTunes, Amazon, Deezer, Napster and Tidal. Also on Spotify and Soundcloud

You can connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050 All media, press and DJ enquiries about the release can be sent to our in house promotional division UrbanElite PR, their contact details are available HERE

We thank everyone again for their support of everything we’ve done over the past year, we hope you are all safe and well in these troubled times and that you enjoy the album.

Peace

Team NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “Dopeliss” by rapper and producer Az Izz from the legendary New Jersey crew The Outsidaz on July 3rd 2020.

The group were particularly well known for collaborative work with The Fugees, Wu Tang and a new upcoming crew from Detroit, D12, a fact acknowledged by Eminem several times throughout his “Slim Shady” LP.

Members including Rah Digga and Pace Won went on to pursue solo careers, while Az Izz formed his own development imprint for young artists and producing soundtracks for various tv, film and sports networks. He returned to the hip hop fold 2012 with the release of his solo album “Born in Sin, Shaped in Iniquity” followed in 2018 by “Sir Aubrey King”, and most recently appeared on Shade 45 last year as a guest of DJ Eclipse.

Largely self produced with additional contributions by Qua Z Mo, 3rdRell and DJ Profluent, “Dopeliss” represents the evolving sound of the east coast, mixing the traditional with the contemporary knitted together like the fabric of hip hop itself. Featured artists include fellow Outsidaz D.U. and Pace Won with New Jersey further represented by Drift, Rube the Difference, Jaja Kenyatta and more.

As a label we are always delighted to be working with artists of the highest caliber, and in this case with a history not dissimilar to our own. There is a further coincidence given our in house promotional division UrbanElite PR have previously worked with Rah Digga and D12.

Singles “Gettin’ It”, “Nunya” and “Ghetto” b/w “Crazy” will be released over April, May and June. We have just published the audio teaser and video trailer for the album on Soundcloud and Youtube

Connect with Az Izz on his socials Twitter @TheRealAzizz Instagram @RealAzizz and Facebook Azizz

All international press, media and DJ inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “God of Barz” by New Jersey rapper Tru Trilla on May 29th 2020.

This of course is the follow up to “The Seymour Chronicles EP” which dropped only last week, and is available from all major online streaming platforms and digital stores. Distributed by Ingrooves / Universal.

Production on the album is courtesy of Newark native now resident in Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists together with Middy Murdock, Fly Kwa and Confucious.

This one’s for the true hip hop heads, the real deal. Get ready to crank it all the way up and give those neck muscles a serious workout !!

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. Meantime, we’ve just released an audio teaser and video trailer of the album on Soundcloud and Youtube for a little early flavour

Connect with Tru Trilla on his socials, Twitter @Egofree2_050 Instagram @Trilla050 and his official Facebook Page

As ever, all international media and Dj inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

Again, we thank all the public and media who have supported us since our re-launch just over a year ago.

We also understand these have been testing times for all our friends around the world, with the COVID-19 outbreak disrupting life and plans. Stay calm, stay focused, adapt and apply common sense to your circumstances. You already know what to do. In the short term this will be frustrating but it will be over in the fullness of time. Continue to live your lives & our best wishes to all of you and yours.

Team NDR

New Dawn Records are proud to announce that we will be releasing the phenomenal new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th 2020.

Phoenix will be known to many as a member of Triple Darkness, long regarded as one of the finest hip hop groups to emerge from the UK whose superior rhyme skills have seen their reputation grow at home and abroad.

This exceptional debut partnership brings a fresh perspective to the genre with Husky’s kaleidoscopic productions fusing hip hop, r&b, soul, dub, bass, reggae, electronica and jazz

As expected, Phoenix uses all of his creative verbal artillery to address a number of highly relevant issues for these volatile times covering the environment, mental health, racism, disengagement, knife crime and social decay, all with the aspiration of healing and reconciliation.

We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.

The singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will release over March and April and include remixes by Soul Brother Juice, Kashmere and Chemo. (More info in the “Releases” section above)

Full details of the album launch event taking place at Brixton Jamm on Friday 8th May in association with Hoochinoo Events will follow soon, meantime check out the video trailer for the album.

You can connect with the pair on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

All media inquiries regarding “Panacea” and the artists can be addressed to our promotional division UrbanElite PR, contact details HERE

New Dawn Records

Distributed digitally by Ingrooves / Universal