NDR are very proud to present the stunning new video “The Humans are Coming” by London rapper and producer duo Phoenix da Icefire and Husky Brown filmed by Global Faction and UKHH.com

Released today, the amazing visuals edited by Phoenix’s own company Sovereign Comics, represents the track’s environmental theme, Husky’s driving electronic production providing the soundtrack for a metaphorical letter of contrition to the mythical Gaia for the damage done by humankind to her realm.

This is the first official video taken from the album “Panacea” we released on May 5th, and which has been nominated for “Best Independent Album” at this year’s AIM Awards taking place on Wednesday August 12th. Due to the COVID 19 restrictions, the awards ceremony will be entirely online, streaming live from 7pm GMT / 2pm EST on SBTV’s YOUTUBE Channel

The nomination is in recognition of the groundbreaking nature of the album, Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

Watch the video now on Youtube

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Tidal and Spotify

Thanks to everyone for the support over the past few months for what is a quite incredible album, it’s very much appreciated.

Any further media enquiries about this, or any of our releases, can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

TEAM NDR

New Dawn Records are delighted to announce the release of the fantastic new album “Dopeliss” by Brick City rapper & producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12. More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.

Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles. Back in the game with another flag planted for the Garden State, it’s a diverse and engaging release for hip hop heads across the board.

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL, AMAZON, and also here on Spotify.

Connect with Az on Twitter @TheRealAzizz and Instagram @RealAzizz

All media and press enquiries about this release can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for the support, much appreciated

TEAM NDR

Shortly after releasing his new album “God of Barz”, Brick City rapper Tru Trilla spoke with Angelo Gingerelli for US online “The Pop Break” as part of their regular NJ Next interview series.

In the feature just published this week, the Newark native discusses his early days in hip hop, the construction of the new album which includes international production, his new upcoming projects and lists his top MCs, producers and live spots in New Jersey.

READ THE ARTICLE IN FULL HERE

Coincidentally, Tru Trilla released the first video from the album during the week. “Real Rap”, produced by Barcelona’s Sumerio Square, also features fellow 050 Boyz group member Prince Ak and was shot in downtown Newark towards the end of 2019 and obviously prior to the impact of the Covid 19 pandemic. Check it out on Youtube

Released through New Dawn Records on May 29th, “God of Barz” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and SPOTIFY

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases is available at their official website www.newdawnrecs.com

Media, press and DJ enquiries regarding Tru Trilla and New Dawn Records can be sent to us at UrbanElite PR. Our contact details are available HERE

UEP

www.urbanelitepr.com

New Dawn Records are proud to present the new official music video “Real Rap” by Brick City rapper Tru Trilla.

Filmed in Newark, New Jersey towards the end of 2019, the track taken from the album “God of Barz” was produced by Barcelona’s Sumerio Square and features fellow 050 Boyz group member Prince Ak.

Released on Youtube for the first time today

The album dropped on May 29th 2020 and has further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place, aka Jamal Nueve originally of NJ and now resident in LA.

New Jersey natives Middy Murdock, Fly Kwa and Middy Murdock are the additional guest featured artists.

Previous singles have received extensive online media coverage and worldwide radio airplay including Chuck D’s Rapstation and both DJ Eclipse and DJ Premier on Shade 45, not to mention many more spread throughout Europe, the UK, USA and Canada.

We truly appreciate everyone’s support, especially given these testing times experienced by all.

The album is available on all digital platforms including Apple, Amazon, Tidal and here on Spotify

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Any DJ’s who would like any of the tracks sent to them for airplay can request them from our in house promotional division UrbanElite PR, their contact details are HERE Similarly any other general press & media enquiries regarding Tru Trilla and the album can also be directed to UEP, and they will be happy to assist.

Stay safe & well

Team NDR

Pleased to announce the release today of the new single by Brick City’s rapper and producer Az Izz from legendary New Jersey hip hop group The Outsidaz.

“Gettin It” featuring East Orange’s local luminary Drift is the first to be taken from the album “Dopeliss” we release on July 3rd. The album itself is largely self produced with additional contributions by 3rdRell, Qua Z Mo and DJ Profluent. Together with Drift, guest featured artists include Pace Won, D.U. Rube the Difference, Nam, Equip and Jaja Kenyatta

“Gettin’ It” is available from Apple, Amazon, Tidal and Spotify, while the official video was launched today on Youtube

Connect with Az Izz on his socials, Twitter, Instagram & Facebook

All written media, press DJ inquiries regarding Az Izz and his new singles and album, including interview requests and DJ Packs can be sent to our in house promotional division UrbanElite PR. Their contact information is available HERE

Thanks once more for all the support received from the media and public through these difficult times we’re all enduring. Stay safe

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “Dopeliss” by rapper and producer Az Izz from the legendary New Jersey crew The Outsidaz on July 3rd 2020.

The group were particularly well known for collaborative work with The Fugees, Wu Tang and a new upcoming crew from Detroit, D12, a fact acknowledged by Eminem several times throughout his “Slim Shady” LP.

Members including Rah Digga and Pace Won went on to pursue solo careers, while Az Izz formed his own development imprint for young artists and producing soundtracks for various tv, film and sports networks. He returned to the hip hop fold 2012 with the release of his solo album “Born in Sin, Shaped in Iniquity” followed in 2018 by “Sir Aubrey King”, and most recently appeared on Shade 45 last year as a guest of DJ Eclipse.

Largely self produced with additional contributions by Qua Z Mo, 3rdRell and DJ Profluent, “Dopeliss” represents the evolving sound of the east coast, mixing the traditional with the contemporary knitted together like the fabric of hip hop itself. Featured artists include fellow Outsidaz D.U. and Pace Won with New Jersey further represented by Drift, Rube the Difference, Jaja Kenyatta and more.

As a label we are always delighted to be working with artists of the highest caliber, and in this case with a history not dissimilar to our own. There is a further coincidence given our in house promotional division UrbanElite PR have previously worked with Rah Digga and D12.

Singles “Gettin’ It”, “Nunya” and “Ghetto” b/w “Crazy” will be released over April, May and June. We have just published the audio teaser and video trailer for the album on Soundcloud and Youtube

Connect with Az Izz on his socials Twitter @TheRealAzizz Instagram @RealAzizz and Facebook Azizz

All international press, media and DJ inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “God of Barz” by New Jersey rapper Tru Trilla on May 29th 2020.

This of course is the follow up to “The Seymour Chronicles EP” which dropped only last week, and is available from all major online streaming platforms and digital stores. Distributed by Ingrooves / Universal.

Production on the album is courtesy of Newark native now resident in Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists together with Middy Murdock, Fly Kwa and Confucious.

This one’s for the true hip hop heads, the real deal. Get ready to crank it all the way up and give those neck muscles a serious workout !!

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. Meantime, we’ve just released an audio teaser and video trailer of the album on Soundcloud and Youtube for a little early flavour

Connect with Tru Trilla on his socials, Twitter @Egofree2_050 Instagram @Trilla050 and his official Facebook Page

As ever, all international media and Dj inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

Again, we thank all the public and media who have supported us since our re-launch just over a year ago.

We also understand these have been testing times for all our friends around the world, with the COVID-19 outbreak disrupting life and plans. Stay calm, stay focused, adapt and apply common sense to your circumstances. You already know what to do. In the short term this will be frustrating but it will be over in the fullness of time. Continue to live your lives & our best wishes to all of you and yours.

Team NDR

It’s been a hectic time since we relaunched in the Spring after a 15 year hiatus !

First there were the Underground Cartel and Belles in Monica EP releases taking us up to the summer, then there were wider label developments including setting up our direct online store where we re-released some of our classic vinyl from days gone by, and more recently planning a release schedule for 2020 with new signings from the USA and UK which will be announced over the next couple of months.

We appreciate the support & encouragement we’ve received from so many people around the world in this latest part of our journey, and so will wrap up this historic year with the release of a new EP on December 6th.

Krash Slaughta vs B.I.M. ” ’18 Showdown ” includes all the remixes the legendary turntablist DJ, DMC finalist and II Tone Committee member produced for the Belles in Monica crew, some of which previously appeared on vinyl and others we unearthed in our backroom vaults. Fans of this particular form of hip hop are in for a pre-Xmas feast !!

On November 19th we’ll release the single “What D’Ya Need – H.A.R.D. Remix” which will be available to stream and download from all the regular platforms and stores, and just as with the EP itself, the first time ever these classic joints will be in digital format.

We have just published a film video trailer of the EP on Youtube, as well as an audio teaser on Soundcloud. Check them out below.

Keep up to date with all our news here or via our social media accounts (Instagram, Twitter & Facebook

If any members of the public would like more information about our releases including digital and physical availability, feel free to drop us a line via our Contact Page If any members of the media, press or DJ’s have enquiries, please contact our in house promotional division UrbanElite PR, their details are available HERE

Thanks / Merci / Danke / Gracias / Grazi