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New Dawn Records are pleased to announce the release today of the new AA side single “Respectfully” by New Jersey rapper Tru Trilla, which also marks our first with new distribution partner Xelon Digital.

Featuring Brooklyn’s Justo the MC and Floridian NapsNdreds, the original version produced by Frost Gamble first appeared on Tru’s album “XVI : Return of the Gods” last year. This earned a front page Spotligh Feature on Bandcamp, in no small way due to the kind of bullish bars and beats present throughout further enhanced by a heavyweight line up of guest featured artists and producers.

Those include Reks, Lakim Shabazz, Skyzoo, Ruste Juxx, N.B.S., Guilty Simpson, Julius Luciano of Shoe Gang, Recognize Ali, Juxx Diamondz, Tone Spliff, Jamal Nueve, LG Roc, and many more.

The latest cut is a further testament to the levels, with the narraitive reinforced by the brand new “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas.

Available to stream and download on multiple digital stores and platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY.

There is also a new official video for the Qataban Remix on our Youtube channel

Original version on Youtube

All media, radio & press enquiries about our releases can be sent to our in house promotional division, UrbanElite PR. Their contact details are HERE

Our thanks to everyone again for your continued support as we edge closer to our 30th anniversary next year, it always will, and has been, appreciated.

TEAM NDR

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New Dawn Records are pleased to announce a new partnership with Australian Independent Digital Distribution company Xelon Entertainment.

This marks an exciting new chapter in our journey since re-launching in 2019 after a fifteen year hiatus in which time we’ve had the privilege of working with fantastic hip hop artists from both sides of the Atlantic.   We would also like to place on record our appreciation for all the assistance and logistical support provided by the staff  based at Ingrooves’ London office in helping our development over the past few years which proved to be invaluable on many occasions.

After a chance discussion with a long time industry friend and associate, who also happens to be Xelon’s Global Operations Manager, the decision was taken to progress down this new avenue and we are very much looking forward to working with them in the coming years.

A number of future projects are currently in the works and we will provide further updates shortly, but meantime you can find out more about Xelon at their official website www.xelondigital.com and of course still dig through our digital crates of back catalogue – here’s a little selection to get you started

TRU TRILLA “XVI : RETURN OF THE GODS” ALBUM

RAMSON BADBONEZ “LEAD BY EXAMPLE” ALBUM

JUSTO THE MC & BRELSTAFF “URBAN TESTIMONY” ALBUM

ANTHONY KANNON & FROST GAMBLE “CAUTIONARY TALES” ALBUM

PHOENIX DA ICEFIRE & HUSKY BROWN “PANACEA” ALBUM

You can also check out a selection of videos on our official Youtube Channel HERE

In addition, all of our releases are available from our official Bandcamp Page HERE

We thank everyone for your support over the past 6 years and look forward to connecting again soon….the beat goes on ! 

TEAM NDR

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New Dawn Records are pleased to announce the release today of the new single “Drop Jewels” by New Jersey rapper Tru Trilla.

This is taken from the album “XVI : Return of the Gods” we released on May 31st which was immediately featured on Bandcamp’s front page “New & Notable” spotlight section. Since then, Tru appeared as the special guest of DJ Eclipse and DJ Riz on the Rap Is Outta Control Show alongside Prince Ak, broadcast on Shade 45 / Sirius XM on Sunday June 9th.

The new single featuring fellow Newark native Prince Ak and Brooklyn’s lyrical warrior Juxx Diamondz includes the original album version produced with additional cuts by Tone Spliff, plus a special remix by our long time affiliate Qadir who has delved back into the 1970’s for a filmic themed concoction to add a lil’ different twist.

Available together on APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP & SPOTIFY

New visuals have also been published for both versions on our Youtube channel.

Out thanks to Kloser of the TwoBC crew for the artwork and to everyone who has been supporting the album release in the past couple of weeks, it’s greatly appreciated.

All enquiries from media, press and DJ’s about this release should be forwarded to our in house promotional & production representatives UrbanElite PR who can, for example, provide official mp3’s for radio play if required. They can be contacted HERE

Enjoy the new music and look out for more in the months ahead.

TEAM NDR

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We are very grateful to the Bandcamp editorial team who have just featured our most recent album release on their front page “New and Notable” Spotlight section.

“XVI : Return of the Gods” by Newark rapper Tru Trilla has only been available since Friday last week, so its immediate inclusion for special focus by the online store is tremendous news indeed.

It is just reward for the hard work put in by all involved over the past few years in making this album possible, primarily by all of the artists but also due to the various forms of logistical support provided by our in house affiliates UrbanElite Productions.

There will be more coming from this album in the months ahead, beginning on June 18th with the release of the single “Drop Jewels” featuring Prince Ak & Juxx Diamondz, produced by Tone Spliff which will also include a special remix not previously available.

For now though, with production by Tone, Jamal Nueve, Frost Gamble, LG Roc, DNA Beatz, Sumerio Square, Ramson Badbonez and Four Limbs, plus guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, NapsNdreds, Justo the MC, Yah Ra and more, download “XVI : Return of the Gods” below on Bandcamp.

All media, press and DJ inquiries (radio, club, mixshow, mixtape) regarding this album or any of the tracks from it should be sent to our in house promotional division UEP, their contact details are HERE

We thank everyone again for the fantastic support received

TEAM NDR

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New Dawn Records are very proud to announce the release today of the new album “XVI : Return of the Gods” by New Jersey’s Tru Trilla.

This has been a long time in the making. We first discussed the idea behind it with Tru around three years ago, designed as a natural follow up and progression on from his previous album “God of Barz” which we released almost exactly 4 years ago to the day in 2020. It remains an absolute banger which you can hear on Spotify.

In the best traditions, Tru is an artist who crafts his art methodically and we were happy to give him all the time needed to produce this masterpiece, working in conjunction with our affiliates at UrbanElite Productions for logistical support where required.

It’s a magnificent album featuring the highest echelon guest featured artists and producers from all around the United States and beyond. We thank them for their contributions, and also our appreciation goes to Glasgow’s Paul Smith for the album’s front cover design together with UEP’s affiliates the Two BC crew for all the single cover designs and additional support.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

AVAILABLE TO STREAM & DOWNLOAD AT ALL MAJOR DIGITAL PLATFORMS & STORES INCLUDING APPLE / ITUNES, AMAZON, TIDAL MUSIC AND BELOW ON BANDCAMP & SPOTIFY

THERE IS ALSO A FULL ALBUM PLAYLIST ON OUR YOUTUBE CHANNEL

Expect to see more releases including new remixes and official visuals from this album in the months ahead. Any press, media or DJ inquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR HERE

This, along with everything else we’ve released since relaunching in 2019, is the latest example of why we came back after a fifteen year “hiatus”, and we again thank everyone in the media and public for their support. Certainly for ourselves but more importantly for the immensely talented artists we’ve had the opportunity to work with – they more than deserve it.

TEAM NDR

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New Dawn Records are very pleased to announce the release today of the new single “End the Day” by New Jersey rapper Tru Trilla, featuring Brooklyn’s Ruste Juxx and Julius Luciano, brother of KXNG Crooked and member of Long Beach crew Shoe Gang.

Produced by Frost Gamble, whose album “Cautionary Tales” with NY State’s Anthony Kannon we released last year, this is the third to be taken from Tru’s album ‘XVI : Return of the Gods’ out on May 31st.

As with the two previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft N.B.S. & Recognize Ali, the new joint packs a ferocious punch.

All three deliver a barrage of bars over a powerful head nodding beat, gritty rhymes dispensed out the chamber with no quarter given. Clinical twelve gauge skills coast to coast in full effect, straight fire.

Available to stream and download at APPLE / iTunes, Amazon, Tidal and below on Bandcamp and Spotify.

The official video is also now playing on our Youtube channel

There will be a lot more where this came from, beginning in May with another single just ahead of the release of the album itself, then over the summer and autumn expect to see further singles including special remixes and accompanying videos which are in the works right now.

All media, press & radio DJ inquiries about any of our releases can be sent directly to our in house promotional division UrbanElite PR HERE

Again we thank the public and media for the support received, both for ourselves and more importantly for the fantastic artists we’ve been fortunate to work with, it’s well deserved and remains much appreciated.

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TEAM NDR

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New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.

Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UK and presenting their fantastic releases to the world.

Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz, the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.

The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.

Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders. You’re here for it, we came back for it, it’s the real deal.

Get the heat at APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

There are also official visuals just published on our Youtube channel

All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PR who have been with us since pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE

Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.

TEAM NDR

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New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.

It’s the first to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.

Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.

This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.

Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients. Seasoned campaigners at the height of their powers, a masterful display.

Available to stream and download at Apple Music/Itunes, Tidal, Amazon and below on Bandcamp and Spotify

The official visuals are also on our Youtube channel

All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE

For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.

Enjoy the music and thanks to everyone for your continued support.

TEAM NDR

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As the year draws to a close, here’s a little look back at our releases in 2023

BRELSTAFF – URBAN TESTIMONY [The Instrumentals]

In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.

Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.

A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist

ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES

Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.

An outstanding piece of work documenting the remarkable story of the young MC’s life to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.

Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.

JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY

Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.

Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.

In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.

TRU TRILLA – XVI : RETURN OF THE GODS

Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.

Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.

A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.

We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.

Welcome to the real……

TEAM NDR

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New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.

For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated  follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.

A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.

With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.  

Where God of Barz set down a highly impressive early marker, the new album is its natural successor.  The broad range of production styles raise the levels on again while retaining the original core essence.  A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.

With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors. 

Venimus. Vidimus. Vicimus.  Welcome to the real…….

WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE

A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more. Videos for all tracks will appear on our official Youtube channel @newdawnrecords

All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR

Tru loves connecting with people on social media, so holla at him on Instagram and Twitter

We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.

TEAM NDR