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New Dawn Records are pleased to announce a new partnership with Australian Independent Digital Distribution company Xelon Entertainment.

This marks an exciting new chapter in our journey since re-launching in 2019 after a fifteen year hiatus in which time we’ve had the privilege of working with fantastic hip hop artists from both sides of the Atlantic.   We would also like to place on record our appreciation for all the assistance and logistical support provided by the staff  based at Ingrooves’ London office in helping our development over the past few years which proved to be invaluable on many occasions.

After a chance discussion with a long time industry friend and associate, who also happens to be Xelon’s Global Operations Manager, the decision was taken to progress down this new avenue and we are very much looking forward to working with them in the coming years.

A number of future projects are currently in the works and we will provide further updates shortly, but meantime you can find out more about Xelon at their official website www.xelondigital.com and of course still dig through our digital crates of back catalogue – here’s a little selection to get you started

TRU TRILLA “XVI : RETURN OF THE GODS” ALBUM

RAMSON BADBONEZ “LEAD BY EXAMPLE” ALBUM

JUSTO THE MC & BRELSTAFF “URBAN TESTIMONY” ALBUM

ANTHONY KANNON & FROST GAMBLE “CAUTIONARY TALES” ALBUM

PHOENIX DA ICEFIRE & HUSKY BROWN “PANACEA” ALBUM

You can also check out a selection of videos on our official Youtube Channel HERE

In addition, all of our releases are available from our official Bandcamp Page HERE

We thank everyone for your support over the past 6 years and look forward to connecting again soon….the beat goes on ! 

TEAM NDR

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As the year draws to a close, here’s a little look back at our releases in 2023

BRELSTAFF – URBAN TESTIMONY [The Instrumentals]

In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.

Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.

A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist

ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES

Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.

An outstanding piece of work documenting the remarkable story of the young MC’s life to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.

Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.

JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY

Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.

Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.

In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.

TRU TRILLA – XVI : RETURN OF THE GODS

Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.

Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.

A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.

We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.

Welcome to the real……

TEAM NDR