We are delighted to announce that London rapper and producer duo Phoenix da Icefire & Husky Brown have been shortlisted as nominees for “Best Independent Album” at this year’s AIM Awards.

This annual event is hosted by the Association of Independent Music who are celebrating their 20th anniversary of representing the UK’s independent sector of artists, record labels and associated businesses worldwide.

Originally planned to take place at The Roundhouse London in September, understandably due to COVID 19 implications, the organizers have adapted the event to a virtual online ceremony which will be broadcast on Wednesday August 12th.

The nomination recognizes the extraordinary quality of the pair’s album “Panacea” which we released on May 5th, both in terms of Husky’s unique and diverse productions fusing hip hop, rap, soul, dub, bass r&b and electronica, and also reflecting Phoenix’s extremely current narrative addressing climate change, racism, mental health, well being, spirituality and personal aspirations. All of course delivered with the highly creative lyricism and wordplay long associated with the Triple Darkness group member.

They are in high class company across all genres and categories, and you can read about all nominees at the Awards’ official website HERE

The winners will be decided by a panel of music journalists and we congratulate all artists involved on the recognition and wish everyone the best of luck.

The “Best Independent Album” category is in association with Spotify where of course you can stream “Panacea”

A new video for the track “The Humans are Coming” will be released during July, more news on that soon. Meanwhile connect with Phoenix da Icefire and Husky Brown on Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire and @HuskyBrown

All media and press enquiries regarding Phoenix da Icefire and Husky Brown can be addressed to our in house promotional division UrbanElite PR who will be happy to assist. Their contact details are available HERE

TEAM NDR

To mark what has felt an incredibly quick, but also a busy and fulfilling first year back since re-launching, we got DJ Santoi to put together a special “Re:Generation” mix of singles and tracks we have released in the past 12 months

Included in the set are Underground Cartel, Tru Trilla, Belles in Monica, Az Izz, Phoenix da Icefire & Husky Brown and Krash Slaughta, artists from the USA, UK and Europe. Cool blend of hip hop beats, dope rhymes and turntablism….a little somethin’ to beat the lockdown blues.

The full track versions can be heard on the corresponding Spotify Playlist we set up here, but meantime give it a spin on Mixcloud…enjoy!

Stay the course and stay safe people

Team NDR

Pleased to announce the release today of the new single by Brick City’s rapper and producer Az Izz from legendary New Jersey hip hop group The Outsidaz.

“Gettin It” featuring East Orange’s local luminary Drift is the first to be taken from the album “Dopeliss” we release on July 3rd. The album itself is largely self produced with additional contributions by 3rdRell, Qua Z Mo and DJ Profluent. Together with Drift, guest featured artists include Pace Won, D.U. Rube the Difference, Nam, Equip and Jaja Kenyatta

“Gettin’ It” is available from Apple, Amazon, Tidal and Spotify, while the official video was launched today on Youtube

Connect with Az Izz on his socials, Twitter, Instagram & Facebook

All written media, press DJ inquiries regarding Az Izz and his new singles and album, including interview requests and DJ Packs can be sent to our in house promotional division UrbanElite PR. Their contact information is available HERE

Thanks once more for all the support received from the media and public through these difficult times we’re all enduring. Stay safe

TEAM NDR

Delighted to announce the release today of the new single “God’s Sympathy” by New Jersey rapper Tru Trilla, the second taken from his album “God of Barz” which we release on May 29th

Following on from “Word of God” which unsurprisingly enjoyed much radio airplay and online media coverage, the new single is another banger, in line with the entire album

Chicago producer DNA Beatz has laced the joint with a bass heavy electro beat which reaches inside and pulls out the soul, with all three Brick City verbal assassins taking it in turns to unleash ferocious lyrical firepower in an unrelenting salvo aimed at all contenders, laying down gauntlets all over the battlefield.

This is the real deal , set the dial high and prepare for the onslaught at APPLE, AMAZON, TIDAL, NAPSTER, DEEZER and also on Spotify & Soundcloud

You can connect with Tru on Twitter, Instagram and Facebook

Next week we will have new singles by Az Izz from the legendary New Jersey Crew The Outsidaz, and London’s rapper / producer duo Phoenix da Icefire & Husky Brown. All media inquiries about our releases can be directed to our in house promotional division UrbanElite PR whose contact details are HERE

NDR would like to take this opportunity to thank all media, DJs, the public and the artists themselves for the continuing support despite us all living through difficult times. There is light at the end of the tunnel and it grows a little brighter as each day passes. Stay strong.

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “Dopeliss” by rapper and producer Az Izz from the legendary New Jersey crew The Outsidaz on July 3rd 2020.

The group were particularly well known for collaborative work with The Fugees, Wu Tang and a new upcoming crew from Detroit, D12, a fact acknowledged by Eminem several times throughout his “Slim Shady” LP.

Members including Rah Digga and Pace Won went on to pursue solo careers, while Az Izz formed his own development imprint for young artists and producing soundtracks for various tv, film and sports networks. He returned to the hip hop fold 2012 with the release of his solo album “Born in Sin, Shaped in Iniquity” followed in 2018 by “Sir Aubrey King”, and most recently appeared on Shade 45 last year as a guest of DJ Eclipse.

Largely self produced with additional contributions by Qua Z Mo, 3rdRell and DJ Profluent, “Dopeliss” represents the evolving sound of the east coast, mixing the traditional with the contemporary knitted together like the fabric of hip hop itself. Featured artists include fellow Outsidaz D.U. and Pace Won with New Jersey further represented by Drift, Rube the Difference, Jaja Kenyatta and more.

As a label we are always delighted to be working with artists of the highest caliber, and in this case with a history not dissimilar to our own. There is a further coincidence given our in house promotional division UrbanElite PR have previously worked with Rah Digga and D12.

Singles “Gettin’ It”, “Nunya” and “Ghetto” b/w “Crazy” will be released over April, May and June. We have just published the audio teaser and video trailer for the album on Soundcloud and Youtube

Connect with Az Izz on his socials Twitter @TheRealAzizz Instagram @RealAzizz and Facebook Azizz

All international press, media and DJ inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

TEAM NDR

We are delighted to announce the release of this new EP today by New Jersey rapper Tru Trilla.

“The Seymour Chronicles” is entirely produced by another Newark native Joey Loax and features Tru’s fellow 050 Boyz members Prince Ak and RIQ together with long time affiliate Fly Kwa.

Singles “Warzone” and “20 to Life” have enjoyed heavy airplay rotation worldwide over the past month, a reflection of the hard bars and quality rhymes all four lyrical marksmen deliver over classic east coast gritty productions.

Available from all major online streaming platforms and stores including APPLE, AMAZON, DEEZER, NAPSTER and TIDAL Also on Spotify and Soundcloud

The EP is the prequel to Tru’s bangin’ new album “God of Barz” out on May 29th which includes production by local luminary Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and Chat One from the UK. Rammed full of killer joints, it’s one to mark in the diary for all hip hop connoisseurs. More news on that to be announced shortly.

You can connect with Tru on social media via twitter @EgoFree2_050 and Instagram @Trilla050

Our first official release of 2020 is out today.

The new single “Warzone” by Brick City’s lyrical assassin Tru Trilla features long term affiliate Fly Kwa and fellow 050 Boyz member RIQ, produced by another New Jersey native Joey Loax.

Taken from “The Seymour Chronicles EP” out on March 17th, the prequel to his album “God of Barz” we release on May 29th, as expected all go high on the verbal ballistics scale, with Joey’s production delivering the classic hip hop sound of the east coast.

Distributed by Ingrooves / Universal, it’s available to stream and download from multiple digital platforms and stores worldwide including APPLE, AMAZON, DEEZER, NAPSTER Also on Spotify & Soundcloud

Any DJs not already serviced with full quality mp3s (original & cleans) for airplay can request those from our in house promotional division UrbanElite PR. Their contact details are HERE

You can connect with Tru Trilla on social media via Instagram, Twitter & Facebook

Thanks to everyone for their continued support, this is shaping up to be a busy year

TEAM NDR

New Dawn Records are proud to announce that we will be releasing the phenomenal new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th 2020.

Phoenix will be known to many as a member of Triple Darkness, long regarded as one of the finest hip hop groups to emerge from the UK whose superior rhyme skills have seen their reputation grow at home and abroad.

This exceptional debut partnership brings a fresh perspective to the genre with Husky’s kaleidoscopic productions fusing hip hop, r&b, soul, dub, bass, reggae, electronica and jazz

As expected, Phoenix uses all of his creative verbal artillery to address a number of highly relevant issues for these volatile times covering the environment, mental health, racism, disengagement, knife crime and social decay, all with the aspiration of healing and reconciliation.

We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.

The singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will release over March and April and include remixes by Soul Brother Juice, Kashmere and Chemo. (More info in the “Releases” section above)

Full details of the album launch event taking place at Brixton Jamm on Friday 8th May in association with Hoochinoo Events will follow soon, meantime check out the video trailer for the album.

You can connect with the pair on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

All media inquiries regarding “Panacea” and the artists can be addressed to our promotional division UrbanElite PR, contact details HERE

New Dawn Records

Distributed digitally by Ingrooves / Universal

We have just released the single today, taken from the Krash Slaughta vs B.I.M. “18 Showdown” EP out on December 6th which contains all the remixes produced by the legendary turntablist DJ Krash Slaughta (DMC Finals / II Tone Committee) for the Belles in Monica crew.

Available on all digital formats for the first time, you can stream or download from Apple, Napster, Beatport, Tidal, Amazon, Soundcloud, Deezer & more, including Spotify

The single is also available on 12″ vinyl which you can order online directly from us at our official store We ship to all countries worldwide.

Our in house promotional division UrbanElite PR are currently assisting a number of artists from the USA & UK as they put the final touches to various EP’s and albums which we will look to schedule for release in 2020. Official announcements will be made here & on our various social media platforms shortly.

Thanks again to everyone who has supported us since our re-launch 8 months ago

TEAM NDR

Earlier this year we released the EP’s “Y’All in Meltdown” & “Natsukashii” by legendary hip hop crew Belles in Monica, and the “Sapientia EP” by Underground Cartel, an international hip hop collaboration featuring artists from the USA, UK, Europe and Africa.

All were made available to stream and download from Spotify, Apple, Amazon, Beatport, Deezer & Soundcloud, and we have just added all the tracks to our own Youtube channel where you can also view video trailers and future official video releases.

Y’ALL IN MELTDOWN – LAZARUS EP VOLUME 1 FULL PLAYLIST
SAPIENTIA EP FULL PLAYLIST
NATSUKASHII – LAZARUS EP VOL 2 FULL PLAYLIST

We release the Krash Slaughta vs B.I.M. ” ’18 Showdown ” EP on December 6th, with the single “What D’Ya Need (H.A.R.D. mix) out November 19th. Again all will be available to stream and download from the usual online platforms and stores including our own Youtube channel where there is already a video trailer.

Drop by the official New Dawn Records Youtube channel and subscribe to be kept up to date with all new videos and audio releases. Remember we have some of these releases on vinyl, so visit the Store to check for availability. New signings for 2020 will be announced here very shortly.

Our thanks to everyone who has supported us during this our year of re-launch

TEAM NEW DAWN RECORDS