We are very grateful to the Bandcamp editorial team who have just featured our most recent album release on their front page “New and Notable” Spotlight section.
“XVI : Return of the Gods” by Newark rapper Tru Trilla has only been available since Friday last week, so its immediate inclusion for special focus by the online store is tremendous news indeed.
It is just reward for the hard work put in by all involved over the past few years in making this album possible, primarily by all of the artists but also due to the various forms of logistical support provided by our in house affiliates UrbanElite Productions.
There will be more coming from this album in the months ahead, beginning on June 18th with the release of the single “Drop Jewels” featuring Prince Ak & Juxx Diamondz, produced by Tone Spliff which will also include a special remix not previously available.
For now though, with production by Tone, Jamal Nueve, Frost Gamble, LG Roc, DNA Beatz, Sumerio Square, Ramson Badbonez and Four Limbs, plus guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, NapsNdreds, Justo the MC, Yah Ra and more, download “XVI : Return of the Gods” below on Bandcamp.
All media, press and DJ inquiries (radio, club, mixshow, mixtape) regarding this album or any of the tracks from it should be sent to our in house promotional division UEP, their contact details are HERE
We thank everyone again for the fantastic support received
New Dawn Records are very proud to announce the release today of the new album “XVI : Return of the Gods” by New Jersey’s Tru Trilla.
This has been a long time in the making. We first discussed the idea behind it with Tru around three years ago, designed as a natural follow up and progression on from his previous album “God of Barz” which we released almost exactly 4 years ago to the day in 2020.It remains an absolute banger which you can hear on Spotify.
In the best traditions, Tru is an artist who crafts his art methodically and we were happy to give him all the time needed to produce this masterpiece, working in conjunction with our affiliates at UrbanElite Productions for logistical support where required.
It’s a magnificent album featuring the highest echelon guest featured artists and producers from all around the United States and beyond. We thank them for their contributions, and also our appreciation goes to Glasgow’s Paul Smith for the album’s front cover design together with UEP’s affiliates the Two BC crew for all the single cover designs and additional support.
TRACKLIST
1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]
2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]
3 ONE ANOTHER [produced & cuts by Tone Spliff]
4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]
5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]
6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]
7 GOOD OLE DAYZ [produced by Tru Trilla]
8 WE UP ft Yah Ra [produced by Ramson Badbonez]
9 WINTER HEART [produced by Tone Spliff]
10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]
11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]
12 EXECUTION ft Fly Kwa [produced by Frost Gamble]
13 STAY DANGEROUS [produced & cuts by Tone Spliff]
14 PRINCIPLES [produced by Sumerio Square]
15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]
16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]
AVAILABLE TO STREAM & DOWNLOAD AT ALL MAJOR DIGITAL PLATFORMS & STORES INCLUDING APPLE / ITUNES, AMAZON, TIDAL MUSIC AND BELOW ON BANDCAMP & SPOTIFY
THERE IS ALSO A FULL ALBUM PLAYLIST ON OUR YOUTUBE CHANNEL
Expect to see more releases including new remixes and official visuals from this album in the months ahead. Any press, media or DJ inquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR HERE
This, along with everything else we’ve released since relaunching in 2019, is the latest example of why we came back after a fifteen year “hiatus”, and we again thank everyone in the media and public for their support. Certainly for ourselves but more importantly for the immensely talented artists we’ve had the opportunity to work with – they more than deserve it.
New Dawn Records are happy to announce the release today of the new single “Turn That Down” by New Jersey rapper Tru Trilla, the fourth taken from his new album ‘XVI : Return of the Gods’ which releases very shortly on May 31st.
Following previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, No Joking Around ft N.B.S. & Recognize Ali, and ‘End the Day’ ft Ruste Juxx & Julius Luciano of Shoe Gang, the new cut is just the latest example of the mic skills and production levels evident throughout the upcoming release.
NY State producer Frost Gamble makes another appearance, his stylish soundtrack platforming a showcase of slick and conscious bars delivered in customary fashion by masters of the craft. This time standing shoulder to shoulder with the Newark native are Detroit’s Guilty Simpson and Brooklyn’s Skyzoo, icons of the game sharing their unique cerebral pearls.
Available at multiple online streaming and download stores including Apple Music, Amazon Music, Tidal Music and below on Bandcamp and Spotify.
The official video is playing on our Youtube channel
Enjoy the new joint and remember to get it in the diary, MAY 31ST, “XVI : RETURN OF THE GODS”. It’s a special one !
All media and radio DJ inquiries about any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact information is HERE
Our thanks to everyone who continue to support what we do, and most importantly support the highly talented artists we work with, it’s genuinely very much appreciated.
New Dawn Records are very pleased to announce the release today of the new single “End the Day” by New Jersey rapper Tru Trilla, featuring Brooklyn’s Ruste Juxx and Julius Luciano, brother of KXNG Crooked and member of Long Beach crew Shoe Gang.
Produced by Frost Gamble, whose album “Cautionary Tales” with NY State’s Anthony Kannon we released last year, this is the third to be taken from Tru’s album ‘XVI : Return of the Gods’ out on May 31st.
As with the two previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft N.B.S. & Recognize Ali, the new joint packs a ferocious punch.
All three deliver a barrage of bars over a powerful head nodding beat, gritty rhymes dispensed out the chamber with no quarter given. Clinical twelve gauge skills coast to coast in full effect, straight fire.
Available to stream and download at APPLE / iTunes, Amazon, Tidal and below on Bandcamp and Spotify.
The official video is also now playing on our Youtube channel
There will be a lot more where this came from, beginning in May with another single just ahead of the release of the album itself, then over the summer and autumn expect to see further singles including special remixes and accompanying videos which are in the works right now.
All media, press & radio DJ inquiries about any of our releases can be sent directly to our in house promotional division UrbanElite PR HERE
Again we thank the public and media for the support received, both for ourselves and more importantly for the fantastic artists we’ve been fortunate to work with, it’s well deserved and remains much appreciated.
As the year draws to a close, here’s a little look back at our releases in 2023
BRELSTAFF – URBAN TESTIMONY [The Instrumentals]
In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.
Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.
A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist
ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES
Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.
An outstanding piece of work documenting the remarkablestory of the young MC’slife to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.
Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.
JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY
Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.
Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago.A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.
In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.
TRU TRILLA – XVI : RETURN OF THE GODS
Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.
Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.
A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.
We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.
New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.
For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.
A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.
With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.
Where God of Barz set down a highly impressive early marker, the new album is its natural successor. The broad range of production styles raise the levels on again while retaining the original core essence. A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.
With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors.
Venimus. Vidimus. Vicimus. Welcome to the real…….
WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE
A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more.Videos for all tracks will appear on our official Youtube channel @newdawnrecords
All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR
Tru loves connecting with people on social media, so holla at him on Instagram and Twitter
We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.
We are pleased to announce the release of this new AA side single today, the third taken from the new album “Lead by Example” by London’s Ramson Badbonez, his debut as a producer, out on August 27th 2021.
The album features hip hop heavyweights from both sides of the Atlantic, and the new single is the latest representation of the different levels involved.
“Black Hole Cypher” is an outstanding posse cut featuring a “Who’s Who” of the UK scene. Relentless business from King Kashmere, Truemendous, MysDiggi, Micall Parknsun, Joker Starr, Gee Bag, Confucius, Jehst, Phoenix da Icefire and Ramson himself all piling in with fierce bars over a high octane beat.
Switching gears, “Rap to the Future” resonates to a classic west coast beat. Featured artists Dizzy Dustin from Long Beach (Ugly Duckling / Blown Celeb), an old friend of ours from the Underground Cartel project Mr Hooper (aka Crazyballhead) of Sacramento and Canada’s Moka Only evoke the sights and sounds of hip hop back in the day, with exquisite cuts provided by last year’s IDA scratch champion Kompoze.
Available to download and stream from all major digital platforms including APPLE, TIDAL, AMAZON, SPOTIFY & BANDCAMP
All press, media and radio DJ enquiries about the single and album can be addressed to our in house promotional division UrbanElite PR
