2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.

Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.

Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.

The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.

With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.

From the album, check out the snippets of “God’s Sympathy” and “Fake Views”

Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp

The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.

A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul

“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp

As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.

Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.

Add them to your Spotify playlists, and you can also download the album at Bandcamp

In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.

Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.

Team NDR

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We are pleased to announce that, finally, our new Bandcamp page has been launched

Initially we have uploaded our entire digital back catalogue there, with the options of full EP, album and individual track downloads provided. Check full availability HERE

We will broaden out the page to all formats over time, and we’d like to thank Bandcamp’s Head of Label and Artist liaison for the support provided during this process.

In addition, at their request, we were happy to assist several artists in the design and setting up of their own new Artist Pages. Click on the artist names to go directly to their pages – TRU TRILLA, PHOENIX DA ICEFIRE, AZ IZZ

Each allows fans to contact the artists directly and connect with them on social media via the links on the main page and by clicking the icons on their banners.

Look out for all future releases coming to Bandcamp as well of course as continuing to be made available to stream and download at Spotify, Apple, Tidal, Amazon, Deezer, Beatport and many more.

Meanwhile, here’s a little selection of what’s available now

So take a look around and enjoy the sounds !

TEAM NDR

New Dawn Records are very pleased to announce the release of the new AA side single “Ghetto” b/w “Crazy” by Brick City rapper and producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.

Following “Gettin’ It” and “Nunya” released in April and May respectively, this is the third to be taken from the new album “Dopeliss” out on July 3rd which fuses the sound of hip hop through the eras.

From the classic hard edged soul infused sound of the east coast as represented here in “Ghetto” to the high octane electronica of “Nunya” and contemporary flavours of joints such as “Crazy” and “Gunz n Dice Games”, it’s a skillful blend marking the journey which both the genre and Az has travelled over the past couple of decades.

Both tracks on the new single are self produced while fellow group member D.U. joins the ride as featured artist on “Crazy”. Available to download and stream from all major platforms and digital stores including Apple / iTunes, Amazon and Tidal. Also on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz where he has just announced some news about the upcoming album launch party next month

All media and press enquiries about Az Izz and the new album “Dopeliss” can be directed to our in house promotional division UrbanElite PR. Their contact details are available HERE

We again thank the media and public for the continued support during what has been an extraordinary and difficult year for everyone, and also offer our condolences and own support to the friends and family of George Floyd and indeed all who have suffered and continue to suffer at the hands of racial prejudice and brutality worldwide. Changes must and will come, starting at the top. The vote is the means to their demise.

Peace

Team NDR

Earlier this year we released the EP’s “Y’All in Meltdown” & “Natsukashii” by legendary hip hop crew Belles in Monica, and the “Sapientia EP” by Underground Cartel, an international hip hop collaboration featuring artists from the USA, UK, Europe and Africa.

All were made available to stream and download from Spotify, Apple, Amazon, Beatport, Deezer & Soundcloud, and we have just added all the tracks to our own Youtube channel where you can also view video trailers and future official video releases.

Y’ALL IN MELTDOWN – LAZARUS EP VOLUME 1 FULL PLAYLIST
SAPIENTIA EP FULL PLAYLIST
NATSUKASHII – LAZARUS EP VOL 2 FULL PLAYLIST

We release the Krash Slaughta vs B.I.M. ” ’18 Showdown ” EP on December 6th, with the single “What D’Ya Need (H.A.R.D. mix) out November 19th. Again all will be available to stream and download from the usual online platforms and stores including our own Youtube channel where there is already a video trailer.

Drop by the official New Dawn Records Youtube channel and subscribe to be kept up to date with all new videos and audio releases. Remember we have some of these releases on vinyl, so visit the Store to check for availability. New signings for 2020 will be announced here very shortly.

Our thanks to everyone who has supported us during this our year of re-launch

TEAM NEW DAWN RECORDS