2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.

Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.

Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.

The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.

With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.

From the album, check out the snippets of “God’s Sympathy” and “Fake Views”

Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp

The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.

A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul

“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp

As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.

Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.

Add them to your Spotify playlists, and you can also download the album at Bandcamp

In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.

Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.

Team NDR

Connect with us on Instagram, Twitter & Facebook

Shortly after releasing his new album “God of Barz”, Brick City rapper Tru Trilla spoke with Angelo Gingerelli for US online “The Pop Break” as part of their regular NJ Next interview series.

In the feature just published this week, the Newark native discusses his early days in hip hop, the construction of the new album which includes international production, his new upcoming projects and lists his top MCs, producers and live spots in New Jersey.

READ THE ARTICLE IN FULL HERE

Coincidentally, Tru Trilla released the first video from the album during the week. “Real Rap”, produced by Barcelona’s Sumerio Square, also features fellow 050 Boyz group member Prince Ak and was shot in downtown Newark towards the end of 2019 and obviously prior to the impact of the Covid 19 pandemic. Check it out on Youtube

Released through New Dawn Records on May 29th, “God of Barz” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and SPOTIFY

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases is available at their official website www.newdawnrecs.com

Media, press and DJ enquiries regarding Tru Trilla and New Dawn Records can be sent to us at UrbanElite PR. Our contact details are available HERE

UEP

www.urbanelitepr.com

New Dawn Records are proud to present the new official music video “Real Rap” by Brick City rapper Tru Trilla.

Filmed in Newark, New Jersey towards the end of 2019, the track taken from the album “God of Barz” was produced by Barcelona’s Sumerio Square and features fellow 050 Boyz group member Prince Ak.

Released on Youtube for the first time today

The album dropped on May 29th 2020 and has further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place, aka Jamal Nueve originally of NJ and now resident in LA.

New Jersey natives Middy Murdock, Fly Kwa and Middy Murdock are the additional guest featured artists.

Previous singles have received extensive online media coverage and worldwide radio airplay including Chuck D’s Rapstation and both DJ Eclipse and DJ Premier on Shade 45, not to mention many more spread throughout Europe, the UK, USA and Canada.

We truly appreciate everyone’s support, especially given these testing times experienced by all.

The album is available on all digital platforms including Apple, Amazon, Tidal and here on Spotify

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Any DJ’s who would like any of the tracks sent to them for airplay can request them from our in house promotional division UrbanElite PR, their contact details are HERE Similarly any other general press & media enquiries regarding Tru Trilla and the album can also be directed to UEP, and they will be happy to assist.

Stay safe & well

Team NDR

New Dawn Records are proud to present the new single “Nunya” by Brick City rapper and producer Az Izz of the renowned New Jersey group The Outsidaz.

Following on from last month’s “Gettin’ It”, this new electro banger produced by Qua Z Mo has Az on the front foot from the outset. Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars.

The second single to be taken from the album “Dopeliss” out on July 3rd, and available to stream and download from all major online platforms and digital stores including APPLE, TIDAL, & AMAZON. Also on Spotify and Soundcloud

Connect with Az on Instagram @RealAzizz and Twitter @TheRealAzizz

All media and press enquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Again we thank everyone for their support over what’s been a busy release schedule for ourselves recently, and more generally a difficult, and in some cases increasingly confusing time for all. Prioritize your health and stay safe.

TEAM NDR

To mark what has felt an incredibly quick, but also a busy and fulfilling first year back since re-launching, we got DJ Santoi to put together a special “Re:Generation” mix of singles and tracks we have released in the past 12 months

Included in the set are Underground Cartel, Tru Trilla, Belles in Monica, Az Izz, Phoenix da Icefire & Husky Brown and Krash Slaughta, artists from the USA, UK and Europe. Cool blend of hip hop beats, dope rhymes and turntablism….a little somethin’ to beat the lockdown blues.

The full track versions can be heard on the corresponding Spotify Playlist we set up here, but meantime give it a spin on Mixcloud…enjoy!

Stay the course and stay safe people

Team NDR

We are very proud to present the exceptional new single “The Humans are Coming” b/w “Travelling Buddy” by London rapper Phoenix da Icefire and producer Husky Brown

Released today, this is just the latest example of why we relaunched the label, providing the opportunity for highly creative and gifted artists to be heard.

Husky’s fresh perspective on production merging hip hop, electronica, dub and bass is the musical backdrop for Phoenix to address some of today’s most relevant issues with the highest caliber lyricism. In “The Humans are Coming” he skillfully tackles climate change and wider environmental concerns, while “Travelling Buddy” is a poignant offer of support, empathy and hope to all those experiencing mental health difficulties. A remix is also provided courtesy of renowned UK producer Chemo aka Telemachus

This is music that matters. Available from Apple / iTunes, Tidal, Amazon and also streaming on Spotify and Soundcloud

Taken from the album “Panacea” we release on May 5th. Connect with the pair on twitter @PhoenixDaFire & @HuskyBrown and instagram @PhoenixDaIcefire & @HuskyBrown.Official

All media, press & DJ inquiries about our releases can be sent to our in house promotional division UrbanElite PR and they’ll be happy to help you. Their contact details are HERE

Thanks again for everyone’s support

TEAM NDR

Pleased to announce the release today of the new single by Brick City’s rapper and producer Az Izz from legendary New Jersey hip hop group The Outsidaz.

“Gettin It” featuring East Orange’s local luminary Drift is the first to be taken from the album “Dopeliss” we release on July 3rd. The album itself is largely self produced with additional contributions by 3rdRell, Qua Z Mo and DJ Profluent. Together with Drift, guest featured artists include Pace Won, D.U. Rube the Difference, Nam, Equip and Jaja Kenyatta

“Gettin’ It” is available from Apple, Amazon, Tidal and Spotify, while the official video was launched today on Youtube

Connect with Az Izz on his socials, Twitter, Instagram & Facebook

All written media, press DJ inquiries regarding Az Izz and his new singles and album, including interview requests and DJ Packs can be sent to our in house promotional division UrbanElite PR. Their contact information is available HERE

Thanks once more for all the support received from the media and public through these difficult times we’re all enduring. Stay safe

TEAM NDR

Delighted to announce the release today of the new single “God’s Sympathy” by New Jersey rapper Tru Trilla, the second taken from his album “God of Barz” which we release on May 29th

Following on from “Word of God” which unsurprisingly enjoyed much radio airplay and online media coverage, the new single is another banger, in line with the entire album

Chicago producer DNA Beatz has laced the joint with a bass heavy electro beat which reaches inside and pulls out the soul, with all three Brick City verbal assassins taking it in turns to unleash ferocious lyrical firepower in an unrelenting salvo aimed at all contenders, laying down gauntlets all over the battlefield.

This is the real deal , set the dial high and prepare for the onslaught at APPLE, AMAZON, TIDAL, NAPSTER, DEEZER and also on Spotify & Soundcloud

You can connect with Tru on Twitter, Instagram and Facebook

Next week we will have new singles by Az Izz from the legendary New Jersey Crew The Outsidaz, and London’s rapper / producer duo Phoenix da Icefire & Husky Brown. All media inquiries about our releases can be directed to our in house promotional division UrbanElite PR whose contact details are HERE

NDR would like to take this opportunity to thank all media, DJs, the public and the artists themselves for the continuing support despite us all living through difficult times. There is light at the end of the tunnel and it grows a little brighter as each day passes. Stay strong.

TEAM NDR

A busy March concludes for us with the release of the new single “Word of God” by New Jersey rapper Tru Trilla, produced by Chicago’s DNA Beatz.

This is the first to be taken from the album “God of Barz” out on May 29th which of course follows hot on the heels of Tru’s “The Seymour Chronicles EP” which we released only a couple of weeks ago on March 17th.

The album also includes production by Clinton Place aka Jamal Nueve, a New Jersey native now resident in Los Angeles, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists alongside Middy Murdock, Fly Kwa and Confucious.

In line with the album, the new single is raw and uncompromising, packed with intense energy as Tru aims the gloves at state sponsored oppression and delivers multiple knock out blows

Available to stream & download from all major online platforms and digital stores including Apple, Amazon and Tidal. Also streaming on Spotify and Soundcloud

You can connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

Media, press and radio station DJ inquiries regarding all of our releases and artists can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for their support. Much more coming from us over the next few months.

TEAM NDR

New Dawn Records are very pleased to announce that we will be releasing the new album “Dopeliss” by rapper and producer Az Izz from the legendary New Jersey crew The Outsidaz on July 3rd 2020.

The group were particularly well known for collaborative work with The Fugees, Wu Tang and a new upcoming crew from Detroit, D12, a fact acknowledged by Eminem several times throughout his “Slim Shady” LP.

Members including Rah Digga and Pace Won went on to pursue solo careers, while Az Izz formed his own development imprint for young artists and producing soundtracks for various tv, film and sports networks. He returned to the hip hop fold 2012 with the release of his solo album “Born in Sin, Shaped in Iniquity” followed in 2018 by “Sir Aubrey King”, and most recently appeared on Shade 45 last year as a guest of DJ Eclipse.

Largely self produced with additional contributions by Qua Z Mo, 3rdRell and DJ Profluent, “Dopeliss” represents the evolving sound of the east coast, mixing the traditional with the contemporary knitted together like the fabric of hip hop itself. Featured artists include fellow Outsidaz D.U. and Pace Won with New Jersey further represented by Drift, Rube the Difference, Jaja Kenyatta and more.

As a label we are always delighted to be working with artists of the highest caliber, and in this case with a history not dissimilar to our own. There is a further coincidence given our in house promotional division UrbanElite PR have previously worked with Rah Digga and D12.

Singles “Gettin’ It”, “Nunya” and “Ghetto” b/w “Crazy” will be released over April, May and June. We have just published the audio teaser and video trailer for the album on Soundcloud and Youtube

Connect with Az Izz on his socials Twitter @TheRealAzizz Instagram @RealAzizz and Facebook Azizz

All international press, media and DJ inquiries regarding the album and affiliated singles can be sent to our in house promotional team UrbanElite PR. Their contact details are available HERE

TEAM NDR