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New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.

It’s the first to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.

Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.

This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.

Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients. Seasoned campaigners at the height of their powers, a masterful display.

Available to stream and download at Apple Music/Itunes, Tidal, Amazon and below on Bandcamp and Spotify

The official visuals are also on our Youtube channel

All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE

For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.

Enjoy the music and thanks to everyone for your continued support.

TEAM NDR

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We were delighted to learn that Bandcamp have afforded a front page “New and Notable” Spotlight for the new album “Cautionary Tales” we released on October 20th by New York State rapper Anthony Kannon and east coast producer Frost Gamble, now resident in Winnipeg, Canada.

Our thanks to the store’s editorial team for their recognition first and foremost of the talent of these artists and the quality of the album they have created which you can stream and download here

You will of course be able to experience the album performed live at the pair’s album launch event on Saturday 18th November taking place at Deep Dive in Ithaca. Also performing on the night will be Brooklyn’s Justo the MC whose latest album “Urban Testimony” produced by Brelstaff we released on Friday. Details of the show are on EVENTBRITE

All of our releases are available on our Bandcamp page, and in most cases linked directly to the artists’. Visit www.newdawnrecords.bandcamp.com for a look around.

All press and multimedia inquiries regarding our releases can be sent to our in house promotional division UrbanElite PR. Their contact details are HERE

Thanks again for everyone’s support

TEAM NDR

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We are very pleased to announce today the release of the new AA side single “Falling” / “Satan’s Grip” by Brooklyn rapper Justo the MC and Edinburgh hip hop producer Brelstaff.

This is the second taken from their album “Urban Testimony” out on November 3rd, and follows on from last month’s “High”. This is the latest chapter from the album’s overall theme, a narrative documenting Justo’s curtailed and traumatic experience studying at Clark Atlanta University several years ago.

Carrying the weight of expectations from a household of faith, the essence of the story is that of a conflicted mind on a potential escape route through academia which strays on a path of hedonism in a brutally honest account of events and consequences.

A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil.

Available to stream and download at APPLE / iTUNES, AMAZON, TIDAL and below on BANDCAMP and SPOTIFY

There are also official visuals on Youtube

All international press, media and DJ enquiries and requests about any of our releases can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

You can find out more about Justo and Brelstaff on their dedicated Artist Page HERE which also includes all their Social Media platform information.

Enjoy the new music & as ever we appreciate the support.

TEAM NDR

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NDR are very proud to present the stunning new video “The Humans are Coming” by London rapper and producer duo Phoenix da Icefire and Husky Brown filmed by Global Faction and UKHH.com

Released today, the amazing visuals edited by Phoenix’s own company Sovereign Comics, represents the track’s environmental theme, Husky’s driving electronic production providing the soundtrack for a metaphorical letter of contrition to the mythical Gaia for the damage done by humankind to her realm.

This is the first official video taken from the album “Panacea” we released on May 5th, and which has been nominated for “Best Independent Album” at this year’s AIM Awards taking place on Wednesday August 12th. Due to the COVID 19 restrictions, the awards ceremony will be entirely online, streaming live from 7pm GMT / 2pm EST on SBTV’s YOUTUBE Channel

The nomination is in recognition of the groundbreaking nature of the album, Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

Watch the video now on Youtube

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Tidal and Spotify

Thanks to everyone for the support over the past few months for what is a quite incredible album, it’s very much appreciated.

Any further media enquiries about this, or any of our releases, can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

TEAM NDR

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We are very proud to present the exceptional new single “The Humans are Coming” b/w “Travelling Buddy” by London rapper Phoenix da Icefire and producer Husky Brown

Released today, this is just the latest example of why we relaunched the label, providing the opportunity for highly creative and gifted artists to be heard.

Husky’s fresh perspective on production merging hip hop, electronica, dub and bass is the musical backdrop for Phoenix to address some of today’s most relevant issues with the highest caliber lyricism. In “The Humans are Coming” he skillfully tackles climate change and wider environmental concerns, while “Travelling Buddy” is a poignant offer of support, empathy and hope to all those experiencing mental health difficulties. A remix is also provided courtesy of renowned UK producer Chemo aka Telemachus

This is music that matters. Available from Apple / iTunes, Tidal, Amazon and also streaming on Spotify and Soundcloud

Taken from the album “Panacea” we release on May 5th. Connect with the pair on twitter @PhoenixDaFire & @HuskyBrown and instagram @PhoenixDaIcefire & @HuskyBrown.Official

All media, press & DJ inquiries about our releases can be sent to our in house promotional division UrbanElite PR and they’ll be happy to help you. Their contact details are HERE

Thanks again for everyone’s support

TEAM NDR

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Delighted to announce the release of the new single today by London duo Phoenix da Icefire & Husky Brown, the double A side “Dark Rainbow Light” b/w “Sins of Gaia”

Taken from the album “Panacea” out May 5th where the themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration. The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.

Following on from their first single “Cosmic Soul” b/w “Seasons of You” released earlier this month, Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path. Meanwhile, the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Distributed by Ingrooves / Universal, and available to stream and download from all major digital platforms and stores including Apple, Amazon, Deezer, Napster & Tidal. Also on Spotify and Soundcloud

Phoenix and Husky planned their album launch party at Brixton Jamm on May 8th. Obviously given the current situation worldwide with the COVID-19 outbreak and resulting interim restrictions implemented, the event may well have to be postponed until a later date. However the situation is still relatively fluid depending on the decisions made at each review interval, the first one being due at the Easter Weekend, April 10th.

We would advise you keep updated on this situation via the duo’s social media, Phoenix da Icefire on Twitter & Instagram, Husky Brown on Twitter & Instagram

New Dawn Records hope all our friends worldwide are safe and well at this time. As frustrating as the current situation will be for many, these are unique circumstances not witnessed since 1945. If everyone follows the basic principle of social distancing, the early indications at least suggest a direction of traffic leading to this being over sooner rather than later. Take care.

Team NDR