New Dawn Records are pleased to announce a new partnership with Australian Independent Digital Distribution company Xelon Entertainment.
This marks an exciting new chapter in our journey since re-launching in 2019 after a fifteen year hiatus in which time we’ve had the privilege of working with fantastic hip hop artists from both sides of the Atlantic.  We would also like to place on record our appreciation for all the assistance and logistical support provided by the staff  based at Ingrooves’ London office in helping our development over the past few years which proved to be invaluable on many occasions.
After a chance discussion with a long time industry friend and associate, who also happens to be Xelon’s Global Operations Manager, the decision was taken to progress down this new avenue and we are very much looking forward to working with them in the coming years.
A number of future projects are currently in the works and we will provide further updates shortly, but meantime you can find out more about Xelon at their official website www.xelondigital.com and of course still dig through our digital crates of back catalogue – here’s a little selection to get you started
TRU TRILLA “XVI : RETURN OF THE GODS” ALBUM
RAMSON BADBONEZ “LEAD BY EXAMPLE” ALBUM
JUSTO THE MC & BRELSTAFF “URBAN TESTIMONY” ALBUM
ANTHONY KANNON & FROST GAMBLE “CAUTIONARY TALES” ALBUM
PHOENIX DA ICEFIRE & HUSKY BROWN “PANACEA” ALBUM
You can also check out a selection of videos on our official Youtube Channel HERE
In addition, all of our releases are available from our official Bandcamp Page HERE
We thank everyone for your support over the past 6 years and look forward to connecting again soon….the beat goes on !Â
We are very grateful to the Bandcamp editorial team who have just featured our most recent album release on their front page “New and Notable” Spotlight section.
“XVI : Return of the Gods” by Newark rapper Tru Trilla has only been available since Friday last week, so its immediate inclusion for special focus by the online store is tremendous news indeed.
It is just reward for the hard work put in by all involved over the past few years in making this album possible, primarily by all of the artists but also due to the various forms of logistical support provided by our in house affiliates UrbanElite Productions.
There will be more coming from this album in the months ahead, beginning on June 18th with the release of the single “Drop Jewels” featuring Prince Ak & Juxx Diamondz, produced by Tone Spliff which will also include a special remix not previously available.
For now though, with production by Tone, Jamal Nueve, Frost Gamble, LG Roc, DNA Beatz, Sumerio Square, Ramson Badbonez and Four Limbs, plus guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, NapsNdreds, Justo the MC, Yah Ra and more, download “XVI : Return of the Gods” below on Bandcamp.
All media, press and DJ inquiries (radio, club, mixshow, mixtape) regarding this album or any of the tracks from it should be sent to our in house promotional division UEP, their contact details are HERE
We thank everyone again for the fantastic support received
New Dawn Records are very proud to announce the release today of the new album “XVI : Return of the Gods” by New Jersey’s Tru Trilla.
This has been a long time in the making. We first discussed the idea behind it with Tru around three years ago, designed as a natural follow up and progression on from his previous album “God of Barz” which we released almost exactly 4 years ago to the day in 2020.It remains an absolute banger which you can hear on Spotify.
In the best traditions, Tru is an artist who crafts his art methodically and we were happy to give him all the time needed to produce this masterpiece, working in conjunction with our affiliates at UrbanElite Productions for logistical support where required.
It’s a magnificent album featuring the highest echelon guest featured artists and producers from all around the United States and beyond. We thank them for their contributions, and also our appreciation goes to Glasgow’s Paul Smith for the album’s front cover design together with UEP’s affiliates the Two BC crew for all the single cover designs and additional support.
TRACKLIST
1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]
2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]
3 ONE ANOTHER [produced & cuts by Tone Spliff]
4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]
5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]
6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]
7 GOOD OLE DAYZ [produced by Tru Trilla]
8 WE UP ft Yah Ra [produced by Ramson Badbonez]
9 WINTER HEART [produced by Tone Spliff]
10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]
11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]
12 EXECUTION ft Fly Kwa [produced by Frost Gamble]
13 STAY DANGEROUS [produced & cuts by Tone Spliff]
14 PRINCIPLES [produced by Sumerio Square]
15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]
16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]
AVAILABLE TO STREAM & DOWNLOAD AT ALL MAJOR DIGITAL PLATFORMS & STORES INCLUDING APPLE / ITUNES, AMAZON, TIDAL MUSIC AND BELOW ON BANDCAMP & SPOTIFY
THERE IS ALSO A FULL ALBUM PLAYLIST ON OUR YOUTUBE CHANNEL
Expect to see more releases including new remixes and official visuals from this album in the months ahead. Any press, media or DJ inquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR HERE
This, along with everything else we’ve released since relaunching in 2019, is the latest example of why we came back after a fifteen year “hiatus”, and we again thank everyone in the media and public for their support. Certainly for ourselves but more importantly for the immensely talented artists we’ve had the opportunity to work with – they more than deserve it.
New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.
For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.
A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.
With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.
Where God of Barz set down a highly impressive early marker, the new album is its natural successor. The broad range of production styles raise the levels on again while retaining the original core essence. A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.
With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors.
Venimus. Vidimus. Vicimus. Welcome to the real…….
WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE
A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more.Videos for all tracks will appear on our official Youtube channel @newdawnrecords
All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR
Tru loves connecting with people on social media, so holla at him on Instagram and Twitter
We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.
2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.
Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.
Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.
The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.
With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.
From the album, check out the snippets of “God’s Sympathy” and “Fake Views”
Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp
The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.
A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul
“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp
As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.
Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.
Add them to your Spotify playlists, and you can also download the album at Bandcamp
In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.
Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.
Shortly after releasing his new album “God of Barz”, Brick City rapper Tru Trilla spoke with Angelo Gingerelli for US online “The Pop Break” as part of their regular NJ Next interview series.
In the feature just published this week, the Newark native discusses his early days in hip hop, the construction of the new album which includes international production, his new upcoming projects and lists his top MCs, producers and live spots in New Jersey.
Coincidentally, Tru Trilla released the first video from the album during the week. “Real Rap”, produced by Barcelona’s Sumerio Square, also features fellow 050 Boyz group member Prince Ak and was shot in downtown Newark towards the end of 2019 and obviously prior to the impact of the Covid 19 pandemic. Check it out on Youtube
Released through New Dawn Records on May 29th, “God of Barz” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and SPOTIFY
New Dawn Records are proud to present the new official music video “Real Rap” by Brick City rapper Tru Trilla.
Filmed in Newark, New Jersey towards the end of 2019, the track taken from the album “God of Barz” was produced by Barcelona’s Sumerio Square and features fellow 050 Boyz group member Prince Ak.
Released on Youtube for the first time today
The album dropped on May 29th 2020 and has further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place, aka Jamal Nueve originally of NJ and now resident in LA.
New Jersey natives Middy Murdock, Fly Kwa and Middy Murdock are the additional guest featured artists.
Previous singles have received extensive online media coverage and worldwide radio airplay including Chuck D’s Rapstation and both DJ Eclipse and DJ Premier on Shade 45, not to mention many more spread throughout Europe, the UK, USA and Canada.
We truly appreciate everyone’s support, especially given these testing timesexperienced by all.
The album is available on all digital platforms including Apple, Amazon, Tidal and here on Spotify
Any DJ’s who would like any of the tracks sent to them for airplay can request them from our in house promotional division UrbanElite PR, their contact details are HERESimilarly any other general press & media enquiries regarding Tru Trilla and the album can also be directed to UEP, and they will be happy to assist.
New Dawn Records are very proud to present the explosive new album by Brick City rapper Tru Trilla, available on all major streaming platforms and digital stores today.
Together with his “Seymour Chronicles EP” we released in March, both products were over a year in the making, but the wait has been definitely worth it.
Just as with the Phoenix da Icefire and Husky Brown album “Panacea” we released earlier this month, it is music of this caliber that played a major role in our decision to re-launch the label last year, and in Tru’s case not only does he plant a flag for the Garden State but also for the classic sound of eastcoast hip hop.
Unsurprisingly, his singles “Word of God”, “God’s Sympathy” and “God’s Mercy” enjoyed a fantastic reception by onlines and radio DJ’s worldwide, appreciative of the quality of lyricism and production on offer, a throwback to the days when hip hop really did bring the noise and had something to say.
On the album, Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz group member Prince Ak intensify the energy with their own gritty rhymes.The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.
This one really is for the heads, the hip hop connoisseurs. It’s not designed to be faux stylistic background music, it’s there to give your neck muscles one helluva workout and consume your soul. This is the real deal, set the dial to full volume and enjoy the ride.
You can connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050All media, press and DJ enquiries about the release can be sent to our in house promotional division UrbanElite PR, their contact details are available HERE
We thank everyone again for their support of everything we’ve done over the past year, we hope you are all safe and well in these troubled times andthat you enjoy the album.
Delighted to announce the release today of the new single “God’s Sympathy” by New Jersey rapper Tru Trilla, the second taken from his album “God of Barz” which we release on May 29th
Following on from “Word of God” which unsurprisingly enjoyed much radio airplay and online media coverage, the new singleis another banger, in line with the entire album
Chicago producer DNA Beatz has laced the joint with a bass heavy electro beat which reaches inside and pulls out the soul, with all three Brick City verbal assassins taking it in turns to unleash ferocious lyrical firepower in an unrelenting salvo aimed at all contenders, laying down gauntlets all over the battlefield.
This is the real deal , set the dial high and prepare for the onslaught at APPLE, AMAZON, TIDAL, NAPSTER, DEEZER and also on Spotify & Soundcloud
Next week we will have new singles by Az Izz from the legendary New Jersey Crew The Outsidaz, and London’s rapper / producer duo Phoenix da Icefire & Husky Brown. All media inquiries about our releases can be directed to our in house promotional division UrbanElite PR whose contact details are HERE
NDR would like to take this opportunity to thank all media, DJs, the public and the artists themselves for the continuing support despite us all living through difficult times. There is light at the end of the tunnel and it grows a little brighter as each day passes. Stay strong.
