New Dawn Records are very proud to announce the release today of the new album “XVI : Return of the Gods” by New Jersey’s Tru Trilla.

This has been a long time in the making. We first discussed the idea behind it with Tru around three years ago, designed as a natural follow up and progression on from his previous album “God of Barz” which we released almost exactly 4 years ago to the day in 2020. It remains an absolute banger which you can hear on Spotify.

In the best traditions, Tru is an artist who crafts his art methodically and we were happy to give him all the time needed to produce this masterpiece, working in conjunction with our affiliates at UrbanElite Productions for logistical support where required.

It’s a magnificent album featuring the highest echelon guest featured artists and producers from all around the United States and beyond. We thank them for their contributions, and also our appreciation goes to Glasgow’s Paul Smith for the album’s front cover design together with UEP’s affiliates the Two BC crew for all the single cover designs and additional support.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

AVAILABLE TO STREAM & DOWNLOAD AT ALL MAJOR DIGITAL PLATFORMS & STORES INCLUDING APPLE / ITUNES, AMAZON, TIDAL MUSIC AND BELOW ON BANDCAMP & SPOTIFY

THERE IS ALSO A FULL ALBUM PLAYLIST ON OUR YOUTUBE CHANNEL

Expect to see more releases including new remixes and official visuals from this album in the months ahead. Any press, media or DJ inquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR HERE

This, along with everything else we’ve released since relaunching in 2019, is the latest example of why we came back after a fifteen year “hiatus”, and we again thank everyone in the media and public for their support. Certainly for ourselves but more importantly for the immensely talented artists we’ve had the opportunity to work with – they more than deserve it.

TEAM NDR

As the year draws to a close, here’s a little look back at our releases in 2023

BRELSTAFF – URBAN TESTIMONY [The Instrumentals]

In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.

Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.

A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist

ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES

Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.

An outstanding piece of work documenting the remarkable story of the young MC’s life to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.

Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.

JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY

Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.

Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.

In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.

TRU TRILLA – XVI : RETURN OF THE GODS

Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.

Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.

A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.

We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.

Welcome to the real……

TEAM NDR

We are pleased to announce the release today of the new AA side single “Lazy Eye” / “Lazy Eye Remix” by Ithacan rapper Anthony Kannon and east coast producer Frost Gamble.

The original version is taken from the album “Cautionary Tales” which came out on October 20th 2023, while the remix, a complete production re-work by Frost with a brand new verse written by Anthony, also features new Griselda Records signing Brother Tom SOS from Buffalo.

Available to download and stream from all digital platforms including APPLE/iTUNES, TIDAL MUSIC, AMAZON MUSIC and below on BANDCAMP and SPOTIFY

There are also two separate official videos for the tracks playing on our Youtube channel

The single comes just a few days before the “Cautionary Tales” album launch event taking place at Deep Dive in Ithaca on Saturday November 18th.

Anthony will be performing the entire album with a live band while Frost provides a DJ set. The duo’s special guests on the night are Mr McBean and Brooklyn rapper Justo the MC who will be showcasing tracks from the new album “Urban Testimony” we also released recently on November 3rd.

This follows the pair’s initial launch event which took place on October 26th at the Osborne Taphouse in Frost’s current city of residence, Winnipeg.

All media, press & radio DJ inquiries regarding any of our releases can be directed to our in house promotional team UrbanElite PR. They can be contacted HERE

There is more information about Anthony Kannon and Frost Gamble at their specially designated artist page on this website HERE

We again thank everyone for your support of these highly talented artists and the amazing music they produce.

TEAM NDR

We are very proud to announce the release today of the fantastic new album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, originally of Binghamton NY and now resident in Winnipeg, Canada.

We first heard the album around a year ago, and after much prepatory work and a summer of several single releases, it’s our great pleasure to finally provide the opportunity for you to hear it in full for the first time.

Authentically powerful, the young Ithacan lyricist draws on what has been quite a backstory filled with real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.

Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation.

This is Storyville of a life less ordinary deserving to be heard, handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay. All set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

AVAILABLE NOW TO STREAM AND DOWNLOAD ON APPLE/iTUNES, AMAZON, TIDAL AND BELOW ON BANDCAMP & SPOTIFY

There is also a full video playlist for every track playing on our Youtube channel

There will be two opportunties to see the album showcased live at the special launch events.

First up is next week on Thursday October 26th at The Osborne Taphouse in Winnipeg, then next month on Saturday November 18th at Deep Dive in Ithaca when Anthony will be performing with a live band and will also be joined by special guest, Brooklyn’s Justo the MC who features on the album alongside Frost’s long time sparring partner Tone Chop.

Tickets for both are available to buy in advance on Eventbrite, and of course entry on the nights at the door.

For more information about Anthony & Frost including all their social media details, visit their ARTIST PAGE on this site

For all media, press, audio & video podcast and radio station DJ inquiries about the release, please contact our in house promotional division UrbanElite PR HERE

Enjoy the music and again we thank everyone for their support.

TEAM NDR

Earlier in the summer, BBC Radio 1 and BBC Radio 6 programme “Focus Beats” included instrumental tracks from our catalogue by Brelstaff, Frost Gamble and Husky Brown.

Broadcast weekly through the night and produced by Reform Radio, it’s designed for listeners to help with focus, study and to chill & relax with the playback facility available online for several weeks via the station’s renowned BBC Sounds.

This weekend the programme again included one of our releases, “High” being the third track used from Edinburgh producer Brelstaff’s “Urban Testimony [The Instrumentals]” album we released in the Spring, and you can listen back to the whole programme HERE

The album was released in the Spring on all digital platforms including Apple/iTunes, and Tidal. It is also available to listen in full at Bandcamp, Spotify and there is also a full video playlist for every track on Youtube

The instrumental album was the forerunner to the full vocal version releasing on November 3rd, a collaboration with Brooklyn rapper Justo the MC.

The vocal version of “High” was released in the late summer, and again is available to stream and download on all of the digital platforms already mentioned, with the official video playing on Youtube.

The next single from the pair is “Sunday”, out October 10th

You can get more information about the artists at their specially designated ARTIST PAGE on this website.

All press, multimedia and radio station DJ enquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR, their contact information is HERE

TEAM NDR

Releasing on November 3rd 2023, the new album “Urban Testimony” by Brooklyn rapper Justo the MC & Edinburgh producer Brelstaff is now ready to pre-order online HERE.

In what is one of his most personal releases to date, the entire theme relates to Justo’s curtailed and traumatic time spent studying at Clark Atlanta University some years ago, documenting the experiences and events witnessed there. The narrative reflects regrets, consequences and lessons learned in what is a brutally honest account of a time which by his own description led him to “a turning point in life”.

The superb lyricism and skillful art of storytelling are bolstered by the atmospheric soundtrack provided by Brelstaff, mixing lofi beats, electronica and jazz fusion for a chilled yet gritty concoction that keep the pages turning.

The album will be available initially in digital format from all leading streaming and download platforms including Apple / iTunes, Spotify, Tidal, Bandcamp, Deezer and Amazon. Singles released so far include “High” and the AA side “Falling / “Satan’s Grip”

There is also a video playlist on Youtube of the singles released to date, and videos for all future singles and album tracks will also appear here

All written media, press or DJ enquiries and requests regarding this or any of our releases can be addressed to our in house promotional division, UrbanElite PR. Their contact details are HERE

TEAM NDR

Releasing on October 20th 2023, “Cautionary Tales” by upstate New York rapper Anthony Kannon and producer Frost Gamble is now available to pre-order for downloading and streaming pre-save. You can do so on Apple Music and Spotify via the multi store link HERE

By doing so, all four singles will be made available to you immediately. “Pitfalls” and “Make It Rain” which have already been released, plus “Second Floor” and “Cold Start” due out in August and September respectively.

The album, just as with all singles on release, will also be available on a much wider selection of online stores and streaming platforms including Bandcamp and Tidal.

The singles have enjoyed extensive online coverage and airplay on stations worldwide, including a special feature by Public Enemy’s legendary Chuck D on his Rapstation show. In addition, the instrumental version of album track “Long Ride” was aired by Focus Beats this month which is broadcast on the world renowned BBC Radio 1 and BBC Radio 6.

With much more to come leading up to release, Anthony and Frost have been busy arranging two separate album launch events due to take place in Canada and Ithaca in October and November. We will have further news regarding those dates shortly.

Meantime, you can check out the videos for “Pitfalls” and “Make It Rain” on Youtube

For more information about the artists, including all their social media platforms, visit their specially designated artist page provided on this site HERE

For all media and DJ enquiries regarding any of our releases, contact our in house promotional division UrbanElite PR HERE

As ever, all the support received has been greatly appreciated.

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TEAM NDR