New Dawn Records are pleased to announce the release today of the new AA side single “Respectfully” by New Jersey rapper Tru Trilla, which also marks our first with new distribution partner Xelon Digital.
Featuring Brooklyn’s Justo the MC and Floridian NapsNdreds, the original version produced by Frost Gamble first appeared on Tru’s album “XVI : Return of the Gods” last year. This earned a front page Spotligh Feature on Bandcamp, in no small way due to the kind of bullish bars and beats present throughout further enhanced by a heavyweight line up of guest featured artists and producers.
Those include Reks, Lakim Shabazz, Skyzoo, Ruste Juxx, N.B.S., Guilty Simpson, Julius Luciano of Shoe Gang, Recognize Ali, Juxx Diamondz, Tone Spliff, Jamal Nueve, LG Roc, and many more.
The latest cut is a further testament to the levels, with the narraitive reinforced by the brand new “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas.
Available to stream and download on multiple digital stores and platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY.
There is also a new official video for the Qataban Remix on our Youtube channel
Original version on Youtube
All media, radio & press enquiries about our releases can be sent to our in house promotional division, UrbanElite PR. Their contact details are HERE
Our thanks to everyone again for your continued support as we edge closer to our 30th anniversary next year, it always will, and has been, appreciated.
We are very grateful to the Bandcamp editorial team who have just featured our most recent album release on their front page “New and Notable” Spotlight section.
“XVI : Return of the Gods” by Newark rapper Tru Trilla has only been available since Friday last week, so its immediate inclusion for special focus by the online store is tremendous news indeed.
It is just reward for the hard work put in by all involved over the past few years in making this album possible, primarily by all of the artists but also due to the various forms of logistical support provided by our in house affiliates UrbanElite Productions.
There will be more coming from this album in the months ahead, beginning on June 18th with the release of the single “Drop Jewels” featuring Prince Ak & Juxx Diamondz, produced by Tone Spliff which will also include a special remix not previously available.
For now though, with production by Tone, Jamal Nueve, Frost Gamble, LG Roc, DNA Beatz, Sumerio Square, Ramson Badbonez and Four Limbs, plus guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, NapsNdreds, Justo the MC, Yah Ra and more, download “XVI : Return of the Gods” below on Bandcamp.
All media, press and DJ inquiries (radio, club, mixshow, mixtape) regarding this album or any of the tracks from it should be sent to our in house promotional division UEP, their contact details are HERE
We thank everyone again for the fantastic support received
New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.
Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UKand presenting their fantastic releases to the world.
Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz,the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.
The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.
Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders.You’re here for it, we came back for it, it’sthe real deal.
There are also official visuals just published on our Youtube channel
All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PRwho have been with ussince pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE
Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.
As the year draws to a close, here’s a little look back at our releases in 2023
BRELSTAFF – URBAN TESTIMONY [The Instrumentals]
In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.
Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.
A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist
ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES
Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.
An outstanding piece of work documenting the remarkablestory of the young MC’slife to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.
Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.
JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY
Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.
Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.
In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.
TRU TRILLA – XVI : RETURN OF THE GODS
Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.
Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.
A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.
We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.
New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.
For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.
A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.
With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.
Where God of Barz set down a highly impressive early marker, the new album is its natural successor. The broad range of production styles raise the levels on again while retaining the original core essence. A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.
With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors.
Venimus. Vidimus. Vicimus. Welcome to the real…….
WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE
A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more.Videos for all tracks will appear on our official Youtube channel @newdawnrecords
All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR
Tru loves connecting with people on social media, so holla at him on Instagram and Twitter
We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.
2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.
Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.
Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.
The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.
With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.
From the album, check out the snippets of “God’s Sympathy” and “Fake Views”
Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp
The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.
A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul
“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp
As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.
Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.
Add them to your Spotify playlists, and you can also download the album at Bandcamp
In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.
Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.
New Dawn Records are very proud to present the explosive new album by Brick City rapper Tru Trilla, available on all major streaming platforms and digital stores today.
Together with his “Seymour Chronicles EP” we released in March, both products were over a year in the making, but the wait has been definitely worth it.
Just as with the Phoenix da Icefire and Husky Brown album “Panacea” we released earlier this month, it is music of this caliber that played a major role in our decision to re-launch the label last year, and in Tru’s case not only does he plant a flag for the Garden State but also for the classic sound of eastcoast hip hop.
Unsurprisingly, his singles “Word of God”, “God’s Sympathy” and “God’s Mercy” enjoyed a fantastic reception by onlines and radio DJ’s worldwide, appreciative of the quality of lyricism and production on offer, a throwback to the days when hip hop really did bring the noise and had something to say.
On the album, Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz group member Prince Ak intensify the energy with their own gritty rhymes.The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.
This one really is for the heads, the hip hop connoisseurs. It’s not designed to be faux stylistic background music, it’s there to give your neck muscles one helluva workout and consume your soul. This is the real deal, set the dial to full volume and enjoy the ride.
You can connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050All media, press and DJ enquiries about the release can be sent to our in house promotional division UrbanElite PR, their contact details are available HERE
We thank everyone again for their support of everything we’ve done over the past year, we hope you are all safe and well in these troubled times andthat you enjoy the album.
