By |

New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.

Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UK and presenting their fantastic releases to the world.

Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz, the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.

The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.

Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders. You’re here for it, we came back for it, it’s the real deal.

Get the heat at APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

There are also official visuals just published on our Youtube channel

All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PR who have been with us since pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE

Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.

TEAM NDR

By |

As the year draws to a close, here’s a little look back at our releases in 2023

BRELSTAFF – URBAN TESTIMONY [The Instrumentals]

In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.

Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.

A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist

ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES

Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.

An outstanding piece of work documenting the remarkable story of the young MC’s life to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.

Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.

JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY

Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.

Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.

In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.

TRU TRILLA – XVI : RETURN OF THE GODS

Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.

Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.

A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.

We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.

Welcome to the real……

TEAM NDR

By |

New Dawn Records are proud to announce the upcoming release of the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, distributed digitally by Ingrooves / Virgin Music.

For over two years the Brick City lyrical marksman has painstakingly crafted an absolute masterpiece, gathering together a stellar line up of guest featured artists and producers for what is the much anticipated  follow up to the classic banger ‘God of Barz’ released by ourselves almost exactly four years to the day in May 2020.

A long time affiliate of Naughty by Nature, Lords of the Underground and group member of 050 Boyz, the Newark native brings more of the same uncompromising energy as before, but this time moves the action further afield.

With original foot soldiers still flying the flag for the Garden State, Chicago and Barcelona, the legion’s been bolstered by additional heavy artillery from California, Detroit, New York, Florida, Boston, Canada, Japan and the UK.  

Where God of Barz set down a highly impressive early marker, the new album is its natural successor.  The broad range of production styles raise the levels on again while retaining the original core essence.  A diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.

With beats by Tone Spliff, Jamal Nueve, LG Roc, Frost Gamble, Four Limbs, Ramson Badbonez, DNA Beatz & Sumerio Square, and featured artists including Reks, Skyzoo, Lakim Shabazz, Julius of Shoe Gang, Ruste Juxx, N.B.S., Recognize Ali, Guilty Simpson, Justo the MC & NapsNDreds, this one’s for the warriors. 

Venimus. Vidimus. Vicimus.  Welcome to the real…….

WATCH THE OFFICIAL ALBUM VIDEO TRAILER ON YOUTUBE

A series of singles will precede the album release beginning with “Sun Rays” on January 30th. All will be available to download and stream on Bandcamp, Apple / iTunes, Spotify, Tidal, Amazon and more. Videos for all tracks will appear on our official Youtube channel @newdawnrecords

All press, multimedia and radio DJ inquiries can be addressed to our in-house promotional division UrbanElite PR

Tru loves connecting with people on social media, so holla at him on Instagram and Twitter

We would like to take this opportunity to thank everyone for their support this year, it’s been much appreciated, and also to wish you & yours the best for the upcoming holiday season. Good health & prosperity for 2024 folks.

TEAM NDR

By |

We are pleased to announce that, finally, our new Bandcamp page has been launched

Initially we have uploaded our entire digital back catalogue there, with the options of full EP, album and individual track downloads provided. Check full availability HERE

We will broaden out the page to all formats over time, and we’d like to thank Bandcamp’s Head of Label and Artist liaison for the support provided during this process.

In addition, at their request, we were happy to assist several artists in the design and setting up of their own new Artist Pages. Click on the artist names to go directly to their pages – TRU TRILLA, PHOENIX DA ICEFIRE, AZ IZZ

Each allows fans to contact the artists directly and connect with them on social media via the links on the main page and by clicking the icons on their banners.

Look out for all future releases coming to Bandcamp as well of course as continuing to be made available to stream and download at Spotify, Apple, Tidal, Amazon, Deezer, Beatport and many more.

Meanwhile, here’s a little selection of what’s available now

So take a look around and enjoy the sounds !

TEAM NDR