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New Dawn Records are pleased to announce a new partnership with Australian Independent Digital Distribution company Xelon Entertainment.

This marks an exciting new chapter in our journey since re-launching in 2019 after a fifteen year hiatus in which time we’ve had the privilege of working with fantastic hip hop artists from both sides of the Atlantic.   We would also like to place on record our appreciation for all the assistance and logistical support provided by the staff  based at Ingrooves’ London office in helping our development over the past few years which proved to be invaluable on many occasions.

After a chance discussion with a long time industry friend and associate, who also happens to be Xelon’s Global Operations Manager, the decision was taken to progress down this new avenue and we are very much looking forward to working with them in the coming years.

A number of future projects are currently in the works and we will provide further updates shortly, but meantime you can find out more about Xelon at their official website www.xelondigital.com and of course still dig through our digital crates of back catalogue – here’s a little selection to get you started

TRU TRILLA “XVI : RETURN OF THE GODS” ALBUM

RAMSON BADBONEZ “LEAD BY EXAMPLE” ALBUM

JUSTO THE MC & BRELSTAFF “URBAN TESTIMONY” ALBUM

ANTHONY KANNON & FROST GAMBLE “CAUTIONARY TALES” ALBUM

PHOENIX DA ICEFIRE & HUSKY BROWN “PANACEA” ALBUM

You can also check out a selection of videos on our official Youtube Channel HERE

In addition, all of our releases are available from our official Bandcamp Page HERE

We thank everyone for your support over the past 6 years and look forward to connecting again soon….the beat goes on ! 

TEAM NDR

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New Dawn Records are very pleased to announce the release today of the new single “End the Day” by New Jersey rapper Tru Trilla, featuring Brooklyn’s Ruste Juxx and Julius Luciano, brother of KXNG Crooked and member of Long Beach crew Shoe Gang.

Produced by Frost Gamble, whose album “Cautionary Tales” with NY State’s Anthony Kannon we released last year, this is the third to be taken from Tru’s album ‘XVI : Return of the Gods’ out on May 31st.

As with the two previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft N.B.S. & Recognize Ali, the new joint packs a ferocious punch.

All three deliver a barrage of bars over a powerful head nodding beat, gritty rhymes dispensed out the chamber with no quarter given. Clinical twelve gauge skills coast to coast in full effect, straight fire.

Available to stream and download at APPLE / iTunes, Amazon, Tidal and below on Bandcamp and Spotify.

The official video is also now playing on our Youtube channel

There will be a lot more where this came from, beginning in May with another single just ahead of the release of the album itself, then over the summer and autumn expect to see further singles including special remixes and accompanying videos which are in the works right now.

All media, press & radio DJ inquiries about any of our releases can be sent directly to our in house promotional division UrbanElite PR HERE

Again we thank the public and media for the support received, both for ourselves and more importantly for the fantastic artists we’ve been fortunate to work with, it’s well deserved and remains much appreciated.

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TEAM NDR