New Dawn Records are very proud to present the explosive new album by Brick City rapper Tru Trilla, available on all major streaming platforms and digital stores today.

Together with his “Seymour Chronicles EP” we released in March, both products were over a year in the making, but the wait has been definitely worth it.

Just as with the Phoenix da Icefire and Husky Brown album “Panacea” we released earlier this month, it is music of this caliber that played a major role in our decision to re-launch the label last year, and in Tru’s case not only does he plant a flag for the Garden State but also for the classic sound of eastcoast hip hop.

Unsurprisingly, his singles “Word of God”, “God’s Sympathy” and “God’s Mercy” enjoyed a fantastic reception by onlines and radio DJ’s worldwide, appreciative of the quality of lyricism and production on offer, a throwback to the days when hip hop really did bring the noise and had something to say.

On the album, Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz group member Prince Ak intensify the energy with their own gritty rhymes. The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.

This one really is for the heads, the hip hop connoisseurs. It’s not designed to be faux stylistic background music, it’s there to give your neck muscles one helluva workout and consume your soul. This is the real deal, set the dial to full volume and enjoy the ride.

Now on Apple / iTunes, Amazon, Deezer, Napster and Tidal. Also on Spotify and Soundcloud

You can connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050 All media, press and DJ enquiries about the release can be sent to our in house promotional division UrbanElite PR, their contact details are available HERE

We thank everyone again for their support of everything we’ve done over the past year, we hope you are all safe and well in these troubled times and that you enjoy the album.

Peace

Team NDR

New Dawn Records are proud to present the new single “Nunya” by Brick City rapper and producer Az Izz of the renowned New Jersey group The Outsidaz.

Following on from last month’s “Gettin’ It”, this new electro banger produced by Qua Z Mo has Az on the front foot from the outset. Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars.

The second single to be taken from the album “Dopeliss” out on July 3rd, and available to stream and download from all major online platforms and digital stores including APPLE, TIDAL, & AMAZON. Also on Spotify and Soundcloud

Connect with Az on Instagram @RealAzizz and Twitter @TheRealAzizz

All media and press enquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Again we thank everyone for their support over what’s been a busy release schedule for ourselves recently, and more generally a difficult, and in some cases increasingly confusing time for all. Prioritize your health and stay safe.

TEAM NDR

New Dawn Records are proud to present yet another banger from Tru Trilla’s new album “God of Barz” releasing on May 29th

Following on from the widely acclaimed “Word of God” and “God’s Sympathy”, the new single “God’s Mercy” is the latest installment of savage lyrical firepower and explosive production. Sheer raw energy crammed into just over 2 minutes that’ll have you jamming the rewind button

The album is for all those who yearn the classic sound of hip hop updated for the current era. The additional production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square brings different dynamics and pathos, the sum parts all adding up to a quite astounding piece of work. Mark the 29th in the diary to bump that little beauty !

“God’s Mercy” is available on Apple, Amazon, Tidal. Also streaming on Spotify and Soundcloud

Connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All press and media enquiries can be sent to our in house promotional division UrbanElite PR, their contact information is HERE

As ever, we appreciate all your support. Stay safe !

Team NDR

To mark what has felt an incredibly quick, but also a busy and fulfilling first year back since re-launching, we got DJ Santoi to put together a special “Re:Generation” mix of singles and tracks we have released in the past 12 months

Included in the set are Underground Cartel, Tru Trilla, Belles in Monica, Az Izz, Phoenix da Icefire & Husky Brown and Krash Slaughta, artists from the USA, UK and Europe. Cool blend of hip hop beats, dope rhymes and turntablism….a little somethin’ to beat the lockdown blues.

The full track versions can be heard on the corresponding Spotify Playlist we set up here, but meantime give it a spin on Mixcloud…enjoy!

Stay the course and stay safe people

Team NDR

We are extremely proud to announce the release today of the phenomenal new album “Panacea” by London’s rapper & producer duo Phoenix da Icefire and Husky Brown.

A truly astounding and ground breaking piece of work which breaks from formulaic convention, Husky’s fresh and dynamic fusion of hip hop, electronica, dub, bass, r&b and soul provides the soundtrack for a narrative addressing many of today’s most pressing issues.

Triple Darkness member Phoenix has long been regarded as one of the finest lyricists to emerge from the UK, and throughout the album he sets his existential sights on the environment, mental health, knife crime, racism, well being and inner city life, all delivered with his trademark dexterous rhymes and creative wordplay.

Facing the challenges head on, the engaging commentary still retains a message of hope at its core, related through metaphorical concepts as abstract as they are grounded in reality.

A multidimensional, unique, entertaining and highly relevant album which pushes boundaries for the genre and will stand the test of time for years to come. Literally exceptional.

Distributed by Ingrooves / Universal, available to download and stream from Apple, Amazon and Tidal Also available to stream on Spotify & Soundcloud

Connect with Phoenix da Icefire & Husky Brown on Instagram @PhoenixDaIcefire @HuskyBrown.Official and on Twitter @PhoenixDaFire @HuskyBrown

All media inquiries regarding the album, including requests to interview Phoenix da Icefire and Husky Brown, should be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Our continued appreciation to everyone for their support, especially during these difficult times. Stay safe.

TEAM NDR

We are very proud to present the exceptional new single “The Humans are Coming” b/w “Travelling Buddy” by London rapper Phoenix da Icefire and producer Husky Brown

Released today, this is just the latest example of why we relaunched the label, providing the opportunity for highly creative and gifted artists to be heard.

Husky’s fresh perspective on production merging hip hop, electronica, dub and bass is the musical backdrop for Phoenix to address some of today’s most relevant issues with the highest caliber lyricism. In “The Humans are Coming” he skillfully tackles climate change and wider environmental concerns, while “Travelling Buddy” is a poignant offer of support, empathy and hope to all those experiencing mental health difficulties. A remix is also provided courtesy of renowned UK producer Chemo aka Telemachus

This is music that matters. Available from Apple / iTunes, Tidal, Amazon and also streaming on Spotify and Soundcloud

Taken from the album “Panacea” we release on May 5th. Connect with the pair on twitter @PhoenixDaFire & @HuskyBrown and instagram @PhoenixDaIcefire & @HuskyBrown.Official

All media, press & DJ inquiries about our releases can be sent to our in house promotional division UrbanElite PR and they’ll be happy to help you. Their contact details are HERE

Thanks again for everyone’s support

TEAM NDR

Pleased to announce the release today of the new single by Brick City’s rapper and producer Az Izz from legendary New Jersey hip hop group The Outsidaz.

“Gettin It” featuring East Orange’s local luminary Drift is the first to be taken from the album “Dopeliss” we release on July 3rd. The album itself is largely self produced with additional contributions by 3rdRell, Qua Z Mo and DJ Profluent. Together with Drift, guest featured artists include Pace Won, D.U. Rube the Difference, Nam, Equip and Jaja Kenyatta

“Gettin’ It” is available from Apple, Amazon, Tidal and Spotify, while the official video was launched today on Youtube

Connect with Az Izz on his socials, Twitter, Instagram & Facebook

All written media, press DJ inquiries regarding Az Izz and his new singles and album, including interview requests and DJ Packs can be sent to our in house promotional division UrbanElite PR. Their contact information is available HERE

Thanks once more for all the support received from the media and public through these difficult times we’re all enduring. Stay safe

TEAM NDR

Delighted to announce the release today of the new single “God’s Sympathy” by New Jersey rapper Tru Trilla, the second taken from his album “God of Barz” which we release on May 29th

Following on from “Word of God” which unsurprisingly enjoyed much radio airplay and online media coverage, the new single is another banger, in line with the entire album

Chicago producer DNA Beatz has laced the joint with a bass heavy electro beat which reaches inside and pulls out the soul, with all three Brick City verbal assassins taking it in turns to unleash ferocious lyrical firepower in an unrelenting salvo aimed at all contenders, laying down gauntlets all over the battlefield.

This is the real deal , set the dial high and prepare for the onslaught at APPLE, AMAZON, TIDAL, NAPSTER, DEEZER and also on Spotify & Soundcloud

You can connect with Tru on Twitter, Instagram and Facebook

Next week we will have new singles by Az Izz from the legendary New Jersey Crew The Outsidaz, and London’s rapper / producer duo Phoenix da Icefire & Husky Brown. All media inquiries about our releases can be directed to our in house promotional division UrbanElite PR whose contact details are HERE

NDR would like to take this opportunity to thank all media, DJs, the public and the artists themselves for the continuing support despite us all living through difficult times. There is light at the end of the tunnel and it grows a little brighter as each day passes. Stay strong.

TEAM NDR

A busy March concludes for us with the release of the new single “Word of God” by New Jersey rapper Tru Trilla, produced by Chicago’s DNA Beatz.

This is the first to be taken from the album “God of Barz” out on May 29th which of course follows hot on the heels of Tru’s “The Seymour Chronicles EP” which we released only a couple of weeks ago on March 17th.

The album also includes production by Clinton Place aka Jamal Nueve, a New Jersey native now resident in Los Angeles, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists alongside Middy Murdock, Fly Kwa and Confucious.

In line with the album, the new single is raw and uncompromising, packed with intense energy as Tru aims the gloves at state sponsored oppression and delivers multiple knock out blows

Available to stream & download from all major online platforms and digital stores including Apple, Amazon and Tidal. Also streaming on Spotify and Soundcloud

You can connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

Media, press and radio station DJ inquiries regarding all of our releases and artists can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for their support. Much more coming from us over the next few months.

TEAM NDR

Delighted to announce the release of the new single today by London duo Phoenix da Icefire & Husky Brown, the double A side “Dark Rainbow Light” b/w “Sins of Gaia”

Taken from the album “Panacea” out May 5th where the themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration. The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.

Following on from their first single “Cosmic Soul” b/w “Seasons of You” released earlier this month, Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path. Meanwhile, the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Distributed by Ingrooves / Universal, and available to stream and download from all major digital platforms and stores including Apple, Amazon, Deezer, Napster & Tidal. Also on Spotify and Soundcloud

Phoenix and Husky planned their album launch party at Brixton Jamm on May 8th. Obviously given the current situation worldwide with the COVID-19 outbreak and resulting interim restrictions implemented, the event may well have to be postponed until a later date. However the situation is still relatively fluid depending on the decisions made at each review interval, the first one being due at the Easter Weekend, April 10th.

We would advise you keep updated on this situation via the duo’s social media, Phoenix da Icefire on Twitter & Instagram, Husky Brown on Twitter & Instagram

New Dawn Records hope all our friends worldwide are safe and well at this time. As frustrating as the current situation will be for many, these are unique circumstances not witnessed since 1945. If everyone follows the basic principle of social distancing, the early indications at least suggest a direction of traffic leading to this being over sooner rather than later. Take care.

Team NDR