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NDR are very proud to present the stunning new video “The Humans are Coming” by London rapper and producer duo Phoenix da Icefire and Husky Brown filmed by Global Faction and UKHH.com

Released today, the amazing visuals edited by Phoenix’s own company Sovereign Comics, represents the track’s environmental theme, Husky’s driving electronic production providing the soundtrack for a metaphorical letter of contrition to the mythical Gaia for the damage done by humankind to her realm.

This is the first official video taken from the album “Panacea” we released on May 5th, and which has been nominated for “Best Independent Album” at this year’s AIM Awards taking place on Wednesday August 12th. Due to the COVID 19 restrictions, the awards ceremony will be entirely online, streaming live from 7pm GMT / 2pm EST on SBTV’s YOUTUBE Channel

The nomination is in recognition of the groundbreaking nature of the album, Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

Watch the video now on Youtube

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Tidal and Spotify

Thanks to everyone for the support over the past few months for what is a quite incredible album, it’s very much appreciated.

Any further media enquiries about this, or any of our releases, can be directed to our in house promotional division UrbanElite PR. Their contact details are HERE

TEAM NDR

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New Dawn Records are delighted to announce the release of the fantastic new album “Dopeliss” by Brick City rapper & producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12. More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.

Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles. Back in the game with another flag planted for the Garden State, it’s a diverse and engaging release for hip hop heads across the board.

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL, AMAZON, and also here on Spotify.

Connect with Az on Twitter @TheRealAzizz and Instagram @RealAzizz

All media and press enquiries about this release can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Thanks again to everyone for the support, much appreciated

TEAM NDR

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We are delighted to announce that London rapper and producer duo Phoenix da Icefire & Husky Brown have been shortlisted as nominees for “Best Independent Album” at this year’s AIM Awards.

This annual event is hosted by the Association of Independent Music who are celebrating their 20th anniversary of representing the UK’s independent sector of artists, record labels and associated businesses worldwide.

Originally planned to take place at The Roundhouse London in September, understandably due to COVID 19 implications, the organizers have adapted the event to a virtual online ceremony which will be broadcast on Wednesday August 12th.

The nomination recognizes the extraordinary quality of the pair’s album “Panacea” which we released on May 5th, both in terms of Husky’s unique and diverse productions fusing hip hop, rap, soul, dub, bass r&b and electronica, and also reflecting Phoenix’s extremely current narrative addressing climate change, racism, mental health, well being, spirituality and personal aspirations. All of course delivered with the highly creative lyricism and wordplay long associated with the Triple Darkness group member.

They are in high class company across all genres and categories, and you can read about all nominees at the Awards’ official website HERE

The winners will be decided by a panel of music journalists and we congratulate all artists involved on the recognition and wish everyone the best of luck.

The “Best Independent Album” category is in association with Spotify where of course you can stream “Panacea”

A new video for the track “The Humans are Coming” will be released during July, more news on that soon. Meanwhile connect with Phoenix da Icefire and Husky Brown on Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire and @HuskyBrown

All media and press enquiries regarding Phoenix da Icefire and Husky Brown can be addressed to our in house promotional division UrbanElite PR who will be happy to assist. Their contact details are available HERE

TEAM NDR

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Shortly after releasing his new album “God of Barz”, Brick City rapper Tru Trilla spoke with Angelo Gingerelli for US online “The Pop Break” as part of their regular NJ Next interview series.

In the feature just published this week, the Newark native discusses his early days in hip hop, the construction of the new album which includes international production, his new upcoming projects and lists his top MCs, producers and live spots in New Jersey.

READ THE ARTICLE IN FULL HERE

Coincidentally, Tru Trilla released the first video from the album during the week. “Real Rap”, produced by Barcelona’s Sumerio Square, also features fellow 050 Boyz group member Prince Ak and was shot in downtown Newark towards the end of 2019 and obviously prior to the impact of the Covid 19 pandemic. Check it out on Youtube

Released through New Dawn Records on May 29th, “God of Barz” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and SPOTIFY

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases is available at their official website www.newdawnrecs.com

Media, press and DJ enquiries regarding Tru Trilla and New Dawn Records can be sent to us at UrbanElite PR. Our contact details are available HERE

UEP

www.urbanelitepr.com

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New Dawn Records are proud to present the new official music video “Real Rap” by Brick City rapper Tru Trilla.

Filmed in Newark, New Jersey towards the end of 2019, the track taken from the album “God of Barz” was produced by Barcelona’s Sumerio Square and features fellow 050 Boyz group member Prince Ak.

Released on Youtube for the first time today

The album dropped on May 29th 2020 and has further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place, aka Jamal Nueve originally of NJ and now resident in LA.

New Jersey natives Middy Murdock, Fly Kwa and Middy Murdock are the additional guest featured artists.

Previous singles have received extensive online media coverage and worldwide radio airplay including Chuck D’s Rapstation and both DJ Eclipse and DJ Premier on Shade 45, not to mention many more spread throughout Europe, the UK, USA and Canada.

We truly appreciate everyone’s support, especially given these testing times experienced by all.

The album is available on all digital platforms including Apple, Amazon, Tidal and here on Spotify

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Any DJ’s who would like any of the tracks sent to them for airplay can request them from our in house promotional division UrbanElite PR, their contact details are HERE Similarly any other general press & media enquiries regarding Tru Trilla and the album can also be directed to UEP, and they will be happy to assist.

Stay safe & well

Team NDR

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New Dawn Records are very pleased to announce the release of the new AA side single “Ghetto” b/w “Crazy” by Brick City rapper and producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.

Following “Gettin’ It” and “Nunya” released in April and May respectively, this is the third to be taken from the new album “Dopeliss” out on July 3rd which fuses the sound of hip hop through the eras.

From the classic hard edged soul infused sound of the east coast as represented here in “Ghetto” to the high octane electronica of “Nunya” and contemporary flavours of joints such as “Crazy” and “Gunz n Dice Games”, it’s a skillful blend marking the journey which both the genre and Az has travelled over the past couple of decades.

Both tracks on the new single are self produced while fellow group member D.U. joins the ride as featured artist on “Crazy”. Available to download and stream from all major platforms and digital stores including Apple / iTunes, Amazon and Tidal. Also on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz where he has just announced some news about the upcoming album launch party next month

All media and press enquiries about Az Izz and the new album “Dopeliss” can be directed to our in house promotional division UrbanElite PR. Their contact details are available HERE

We again thank the media and public for the continued support during what has been an extraordinary and difficult year for everyone, and also offer our condolences and own support to the friends and family of George Floyd and indeed all who have suffered and continue to suffer at the hands of racial prejudice and brutality worldwide. Changes must and will come, starting at the top. The vote is the means to their demise.

Peace

Team NDR

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New Dawn Records are very proud to present the explosive new album by Brick City rapper Tru Trilla, available on all major streaming platforms and digital stores today.

Together with his “Seymour Chronicles EP” we released in March, both products were over a year in the making, but the wait has been definitely worth it.

Just as with the Phoenix da Icefire and Husky Brown album “Panacea” we released earlier this month, it is music of this caliber that played a major role in our decision to re-launch the label last year, and in Tru’s case not only does he plant a flag for the Garden State but also for the classic sound of eastcoast hip hop.

Unsurprisingly, his singles “Word of God”, “God’s Sympathy” and “God’s Mercy” enjoyed a fantastic reception by onlines and radio DJ’s worldwide, appreciative of the quality of lyricism and production on offer, a throwback to the days when hip hop really did bring the noise and had something to say.

On the album, Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz group member Prince Ak intensify the energy with their own gritty rhymes. The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.

This one really is for the heads, the hip hop connoisseurs. It’s not designed to be faux stylistic background music, it’s there to give your neck muscles one helluva workout and consume your soul. This is the real deal, set the dial to full volume and enjoy the ride.

Now on Apple / iTunes, Amazon, Deezer, Napster and Tidal. Also on Spotify and Soundcloud

You can connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050 All media, press and DJ enquiries about the release can be sent to our in house promotional division UrbanElite PR, their contact details are available HERE

We thank everyone again for their support of everything we’ve done over the past year, we hope you are all safe and well in these troubled times and that you enjoy the album.

Peace

Team NDR

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New Dawn Records are proud to present the new single “Nunya” by Brick City rapper and producer Az Izz of the renowned New Jersey group The Outsidaz.

Following on from last month’s “Gettin’ It”, this new electro banger produced by Qua Z Mo has Az on the front foot from the outset. Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars.

The second single to be taken from the album “Dopeliss” out on July 3rd, and available to stream and download from all major online platforms and digital stores including APPLE, TIDAL, & AMAZON. Also on Spotify and Soundcloud

Connect with Az on Instagram @RealAzizz and Twitter @TheRealAzizz

All media and press enquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE

Again we thank everyone for their support over what’s been a busy release schedule for ourselves recently, and more generally a difficult, and in some cases increasingly confusing time for all. Prioritize your health and stay safe.

TEAM NDR

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New Dawn Records are proud to present yet another banger from Tru Trilla’s new album “God of Barz” releasing on May 29th

Following on from the widely acclaimed “Word of God” and “God’s Sympathy”, the new single “God’s Mercy” is the latest installment of savage lyrical firepower and explosive production. Sheer raw energy crammed into just over 2 minutes that’ll have you jamming the rewind button

The album is for all those who yearn the classic sound of hip hop updated for the current era. The additional production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square brings different dynamics and pathos, the sum parts all adding up to a quite astounding piece of work. Mark the 29th in the diary to bump that little beauty !

“God’s Mercy” is available on Apple, Amazon, Tidal. Also streaming on Spotify and Soundcloud

Connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All press and media enquiries can be sent to our in house promotional division UrbanElite PR, their contact information is HERE

As ever, we appreciate all your support. Stay safe !

Team NDR

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To mark what has felt an incredibly quick, but also a busy and fulfilling first year back since re-launching, we got DJ Santoi to put together a special “Re:Generation” mix of singles and tracks we have released in the past 12 months

Included in the set are Underground Cartel, Tru Trilla, Belles in Monica, Az Izz, Phoenix da Icefire & Husky Brown and Krash Slaughta, artists from the USA, UK and Europe. Cool blend of hip hop beats, dope rhymes and turntablism….a little somethin’ to beat the lockdown blues.

The full track versions can be heard on the corresponding Spotify Playlist we set up here, but meantime give it a spin on Mixcloud…enjoy!

Stay the course and stay safe people

Team NDR