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New Dawn Records are very pleased to announce the release today of the new single “End the Day” by New Jersey rapper Tru Trilla, featuring Brooklyn’s Ruste Juxx and Julius Luciano, brother of KXNG Crooked and member of Long Beach crew Shoe Gang.

Produced by Frost Gamble, whose album “Cautionary Tales” with NY State’s Anthony Kannon we released last year, this is the third to be taken from Tru’s album ‘XVI : Return of the Gods’ out on May 31st.

As with the two previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft N.B.S. & Recognize Ali, the new joint packs a ferocious punch.

All three deliver a barrage of bars over a powerful head nodding beat, gritty rhymes dispensed out the chamber with no quarter given. Clinical twelve gauge skills coast to coast in full effect, straight fire.

Available to stream and download at APPLE / iTunes, Amazon, Tidal and below on Bandcamp and Spotify.

The official video is also now playing on our Youtube channel

There will be a lot more where this came from, beginning in May with another single just ahead of the release of the album itself, then over the summer and autumn expect to see further singles including special remixes and accompanying videos which are in the works right now.

All media, press & radio DJ inquiries about any of our releases can be sent directly to our in house promotional division UrbanElite PR HERE

Again we thank the public and media for the support received, both for ourselves and more importantly for the fantastic artists we’ve been fortunate to work with, it’s well deserved and remains much appreciated.

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TEAM NDR

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New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.

Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UK and presenting their fantastic releases to the world.

Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz, the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.

The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.

Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders. You’re here for it, we came back for it, it’s the real deal.

Get the heat at APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

There are also official visuals just published on our Youtube channel

All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PR who have been with us since pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE

Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.

TEAM NDR

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New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.

It’s the first to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.

Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.

This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.

Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients. Seasoned campaigners at the height of their powers, a masterful display.

Available to stream and download at Apple Music/Itunes, Tidal, Amazon and below on Bandcamp and Spotify

The official visuals are also on our Youtube channel

All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE

For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.

Enjoy the music and thanks to everyone for your continued support.

TEAM NDR

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As the year draws to a close, here’s a little look back at our releases in 2023

BRELSTAFF – URBAN TESTIMONY [The Instrumentals]

In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.

Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.

A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist

ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES

Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.

An outstanding piece of work documenting the remarkable story of the young MC’s life to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.

Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.

JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY

Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.

Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.

In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.

TRU TRILLA – XVI : RETURN OF THE GODS

Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.

Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.

A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.

We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.

Welcome to the real……

TEAM NDR

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We are pleased to announce the release today of the new single “Fine Line” by Brooklyn rapper Justo the MC and Edinburgh lo fi hip hop producer Brelstaff.

Taken from the album ‘Urban Testimony’ which dropped on November 3rd and has also recently enjoyed a Bandcamp front page feature in their New & Notable section.

The entire album is superb, effectively a documentary covering Justo’s trials and tribulations before, during and after his curtailed time studying at Clark Atlanta University which resulted in his reaching a pivotal point in life.

We have chosen “Fine Line” for a further extra spotlight given its subject matter summarizes very well the mental conflicts he endured, and also because the instrumental version was one of several broadcast over the summer months by BBC Radio 1’s “Focus Beats” programme.

Available on APPLE / iTUNES, TIDAL, AMAZON and below on BANDCAMP and SPOTIFY

OFFICIAL VISUALS ON YOUTUBE

You can learn more about Justo and Brel on their specially designated ARTIST PAGE, and also get details of the instrumental and vocal versions of the album and affiliated singles on their specific RELEASES PAGE.

This also marks our final release for 2023, however we will be making an announcement very shortly about what we have lined up for next year, so stay tuned.

Meanwhile, our thanks to everyone who have supported these fanstastic artists’ releases this year.

TEAM NDR

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We are pleased to announce the release today of the new AA side single “Lazy Eye” / “Lazy Eye Remix” by Ithacan rapper Anthony Kannon and east coast producer Frost Gamble.

The original version is taken from the album “Cautionary Tales” which came out on October 20th 2023, while the remix, a complete production re-work by Frost with a brand new verse written by Anthony, also features new Griselda Records signing Brother Tom SOS from Buffalo.

Available to download and stream from all digital platforms including APPLE/iTUNES, TIDAL MUSIC, AMAZON MUSIC and below on BANDCAMP and SPOTIFY

There are also two separate official videos for the tracks playing on our Youtube channel

The single comes just a few days before the “Cautionary Tales” album launch event taking place at Deep Dive in Ithaca on Saturday November 18th.

Anthony will be performing the entire album with a live band while Frost provides a DJ set. The duo’s special guests on the night are Mr McBean and Brooklyn rapper Justo the MC who will be showcasing tracks from the new album “Urban Testimony” we also released recently on November 3rd.

This follows the pair’s initial launch event which took place on October 26th at the Osborne Taphouse in Frost’s current city of residence, Winnipeg.

All media, press & radio DJ inquiries regarding any of our releases can be directed to our in house promotional team UrbanElite PR. They can be contacted HERE

There is more information about Anthony Kannon and Frost Gamble at their specially designated artist page on this website HERE

We again thank everyone for your support of these highly talented artists and the amazing music they produce.

TEAM NDR

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We are very proud to announce the release today of yet another superb album, this time by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

In the true traditions of the art of storytelling, “Urban Testimony” depicts events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University some years ago. Documented in a deeply personal narrative, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.

While regrets are clear, the spirit of resilience prevails. Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned.

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.

It is a remarkable piece of work by two masters of their craft which we are extremely pleased to share with you now on APPLE/iTunes, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY.

    There are also official videos for every track which you can watch on the album’s playlist published on our Youtube channel.

    Of course earlier this year we released the instrumental version of the album, and several tracks were broadcast by BBC Radio 1 and BBC Radio 6 on their Focus Beats programme.

    It also has a full video playlist on our Youtube Channel and can be streamed on Spotify

    Justo will be performing tracks from “Urban Testimony” when he travels to upstate New York on Saturday November 18th as a special guest of Anthony Kannon and Frost Gamble for their ‘Cautionary Tales’ album launch party at Deep Dive in Ithaca.

    For more information about Justo and Brelstaff including all their social media details, visit their ARTIST PAGE on this site.

    For all media, press, audio & video podcats and radio station DJ inquiries about the release, please contact the official publicist, our in house promotional division UrbanElite PR HERE  

    As ever, enjoy the music and as always we thank everyone for their support.

    TEAM NDR

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    We are very proud to announce the release today of the fantastic new album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, originally of Binghamton NY and now resident in Winnipeg, Canada.

    We first heard the album around a year ago, and after much prepatory work and a summer of several single releases, it’s our great pleasure to finally provide the opportunity for you to hear it in full for the first time.

    Authentically powerful, the young Ithacan lyricist draws on what has been quite a backstory filled with real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.

    Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation.

    This is Storyville of a life less ordinary deserving to be heard, handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay. All set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

    AVAILABLE NOW TO STREAM AND DOWNLOAD ON APPLE/iTUNES, AMAZON, TIDAL AND BELOW ON BANDCAMP & SPOTIFY

    There is also a full video playlist for every track playing on our Youtube channel

    There will be two opportunties to see the album showcased live at the special launch events.

    First up is next week on Thursday October 26th at The Osborne Taphouse in Winnipeg, then next month on Saturday November 18th at Deep Dive in Ithaca when Anthony will be performing with a live band and will also be joined by special guest, Brooklyn’s Justo the MC who features on the album alongside Frost’s long time sparring partner Tone Chop.

    Tickets for both are available to buy in advance on Eventbrite, and of course entry on the nights at the door.

    For more information about Anthony & Frost including all their social media details, visit their ARTIST PAGE on this site

    For all media, press, audio & video podcast and radio station DJ inquiries about the release, please contact our in house promotional division UrbanElite PR HERE

    Enjoy the music and again we thank everyone for their support.

    TEAM NDR

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    New Dawn Records are pleased to announce the release of the new single “Sunday” today by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff.

    This is the third in a trilogy of singles ahead of their album “Urban Testimony” releasing on Friday November 3rd, and mapped the key points of the storyline contained within the entire theme which documents Justo’s curtailed and traumatic time spent studying at Clark Atlanta University some years ago.

    The latest single represents his reflections on surviving the experience, regrets, but also a sense of optimism for the future with lessons learned, mirrored by Brelstaff’s soulful cool groove production.

    Justo will be performing several tracks from the album when he appears as a special guest of Anthony Kannon and Frost Gamble at their “Cautionary Tales” album launch event taking place on Saturday November 18th at Deep Dive in Ithaca.

    “Sunday” is available to stream and download at Apple / iTunes, Tidal, Amazon and below on Bandcamp and Spotify

    The official video is also playing on our Youtube channel

    Details about Justo and Brelstaff, including all their social media platforms can be found at their specially designated ARTIST PAGE on this site.

    All press, media and radio DJ inquiries regarding any of our releases can sent to our in house promotional division UrbanElite PR

    We very much appreciate the support as always

    TEAM NDR

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    Earlier in the summer, BBC Radio 1 and BBC Radio 6 programme “Focus Beats” included instrumental tracks from our catalogue by Brelstaff, Frost Gamble and Husky Brown.

    Broadcast weekly through the night and produced by Reform Radio, it’s designed for listeners to help with focus, study and to chill & relax with the playback facility available online for several weeks via the station’s renowned BBC Sounds.

    This weekend the programme again included one of our releases, “High” being the third track used from Edinburgh producer Brelstaff’s “Urban Testimony [The Instrumentals]” album we released in the Spring, and you can listen back to the whole programme HERE

    The album was released in the Spring on all digital platforms including Apple/iTunes, and Tidal. It is also available to listen in full at Bandcamp, Spotify and there is also a full video playlist for every track on Youtube

    The instrumental album was the forerunner to the full vocal version releasing on November 3rd, a collaboration with Brooklyn rapper Justo the MC.

    The vocal version of “High” was released in the late summer, and again is available to stream and download on all of the digital platforms already mentioned, with the official video playing on Youtube.

    The next single from the pair is “Sunday”, out October 10th

    You can get more information about the artists at their specially designated ARTIST PAGE on this website.

    All press, multimedia and radio station DJ enquiries regarding any of our releases can be sent to our in house promotional division UrbanElite PR, their contact information is HERE

    TEAM NDR