New Dawn Records are happy to announce the release today of the new single “Turn That Down” by New Jersey rapper Tru Trilla, the fourth taken from his new album ‘XVI : Return of the Gods’ which releases very shortly on May 31st.
Following previous single ‘Sun Rays’ ft Reks & Lakim Shabazz, No Joking Around ft N.B.S. & Recognize Ali, and ‘End the Day’ ft Ruste Juxx & Julius Luciano of Shoe Gang, the new cut is just the latest example of the mic skills and production levels evident throughout the upcoming release.
NY State producer Frost Gamble makes another appearance, his stylish soundtrack platforming a showcase of slick and conscious bars delivered in customary fashion by masters of the craft. This time standing shoulder to shoulder with the Newark native are Detroit’s Guilty Simpson and Brooklyn’s Skyzoo, icons of the game sharing their unique cerebral pearls.
Available at multiple online streaming and download stores including Apple Music, Amazon Music, Tidal Music and below on Bandcamp and Spotify.
The official video is playing on our Youtube channel
Enjoy the new joint and remember to get it in the diary, MAY 31ST, “XVI : RETURN OF THE GODS”. It’s a special one !
All media and radio DJ inquiries about any of our releases can be sent to our in house promotional division UrbanElite PR. Their contact information is HERE
Our thanks to everyone who continue to support what we do, and most importantly support the highly talented artists we work with, it’s genuinely very much appreciated.
New Dawn Records are delighted to announce the release today of the new single “No Joking Around” by New Jersey rapper Tru Trilla featuring Boston’s Flash & V Knuckles of N.B.S. and Recognize Ali.
Coincidentally today marks our fifth anniversary since re-launching in 2019 after a 15 year hiatus, and what a journey it’s been having had the opportunity to work with so many talented artists from the USA and UKand presenting their fantastic releases to the world.
Following on from January’s “Sun Rays” featuring Reks and Lakim Shabazz,the new joint is the second to be taken from the album “XVI : Return of the Gods” out in May. On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew when operating as DJ Jamal #9.
The multi credited producer has delivered a funk fuelled banger which has, just like its predecessor, enjoyed extensive airplay worldwide.
Laced with ferocious bars from lyrical marksmen in the heavyweight division, Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging punchlines like combinations thrown in a barrage of body blows to would be contenders.You’re here for it, we came back for it, it’sthe real deal.
There are also official visuals just published on our Youtube channel
All press, media and radio DJ inquiries about any of our releases can be addressed to our in house promotional division UrbanElite PRwho have been with ussince pretty much the beginning back in the 90’s, so many happy returns to them and their production team also! They can be contacted HERE
Today especially, we’d just like to convey our greatest appreciation to everyone for their support whether since 2019, or to those who remember us from way back in the day. We hope you’ve all enjoyed the ride as much as ourselves….peace.
New Dawn Records are proud to present the new single “Sun Rays” by New Jersey rapper Tru Trilla featuring Reks and Lakim Shabazz, produced by LG Roc.
It’s thefirst to be taken from the phenomenal new album “XVI : Return of the Gods” which releases on May 31st, and is the follow up to the Brick City veteran’s classic ‘God of Barz’ which we also released back in 2020.
Several years in the making, Tru has gathered together a heavyweight line up of guest featured artists and producers from all around the USA, Canada, Japan, Spain and the UK for a masterpiece of fierce bars, killer beats and turntablism.
This first single sets the agenda, and unsurprisingly has already enjoyed healthy radio support from stations around the world which we appreciate greatly.
Producer LG Roc’s soundtrack is the perfect backdrop for Tru, Reks and Lakim Shabazz to go in all the way, exchanging formidable rhymes and wordplay while channelling the knowledge of the ancients. Seasoned campaigners at the height of their powers, a masterful display.
The official visuals are also on our Youtube channel
All international media, press and radio station DJ inquiries regarding the single and album, including requests to interview Tru Trilla, can be sent to our in house promotional division UrbanElite PR. Contact them HERE
For more information about Tru Trilla, including all his social media platforms, visit his ARTIST PAGE on this site.
Enjoy the music and thanks to everyone for your continued support.
As the year draws to a close, here’s a little look back at our releases in 2023
BRELSTAFF – URBAN TESTIMONY [The Instrumentals]
In the Spring, we released “Urban Testimony [The Instrumentals]”. Produced by Edinburgh’s Brelstaff, this was the pre-cursor to the full version of the album he recorded with Brooklyn rapper Justo the MC which would follow later in the year.
Several from the album were used by “Focus Beats”, broadcast on both BBC Radio 1 and BBC Radio 6 over the summer months, beginning with “Is She” in June.
A mix of lofi hip hop, chilled out electronica and downtempo soulful vibes which is available to stream on Spotify, with full visuals on the album’s Youtube playlist
ANTHONY KANNON & FROST GAMBLE – CAUTIONARY TALES
Following a series of singles over the summer, “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble released on October 20th.
An outstanding piece of work documenting the remarkablestory of the young MC’slife to date, Bandcamp chose to feature it on the store’s front page “New and Notable” section.
Available of course from Bandcamp, Spotify and all other digital platforms including Apple / iTunes, Amazon, Deezer and Tidal, with a full video playlist also on Youtube.
JUSTO THE MC & BRELSTAFF – URBAN TESTIMONY
Again after a series of singles spanning the summer and autumn, “Urban Testimony” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff was released on November 3rd.
Another to be afforded front page billing by Bandcamp on release, the entire album is themed around Justo’s time studying at Clark University Atlanta several years ago. A fascinating depiction of events leading up to, during and after his curtailed time spent there relayed in a brutally honest account of a conflicted mind on a potential escape route through academia straying rapidly on a path to hedonism, the regrets, lessons learned, and ultimately the strength to survive for better days.
In addition to Apple / iTunes, Deezer and Tidal, check it out for yourself on Bandcamp, Spotify andf the full video playlist on Youtube.
TRU TRILLA – XVI : RETURN OF THE GODS
Finally, earlier this month we announced we would be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024, this being the follow up to his album “God of Barz” which we also released in 2020.
Over two years in the making, a magnificent mix of hard bars, highest quality lyricism, beats and turntablism includes a stellar cast of producers and guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Recognize Ali, Skyzoo, Guilty Simpson, NapsNdreds, N.B.S., Julius of Shoe Gang and many more.
A trailer video for the album has recently been published on Youtube, and you can check out its predecessor on Spotify.
We once again thank everyone for their support since we re-launched the label in 2019, and would also like to take this opportunity of wishing you and yours the very best for the holiday season and the best of good fortune for 2024.
As someone pointed out to us the other day, 2022 marks the twentieth anniversary of some of our original single releases which at the time enjoyed healthy support, often appearing in DJ Magazine’s hip hop club charts, reviews in UK & US publications and notable for the airplay afforded to them by among others, Steve Lamacq who hosted BBC Radio 1’s flagship Evening Sessions show.
Time flies indeed !
They were all by the crew Belles in Monica and included a number of remixes, all released on 12″ & CD formats. We in fact still have a very limited amount of original stock available of both formats, details at our STORE.
“Y’All Under Surveillance” with remixes by G-Sharp (including cuts by DJ Devestator), DJ Nappa of Phil Life Cypher and The Runaways. Originally released on February 4th 2002
“Meltdown” with remixes by Krash Slaughta, Gripper and Phi Life Cypher’s DJ Nappa including cuts by DJ Mr Thing. Originally released May 6th 2002
What D’Ya Need with remixes by DJ Krash Slaughta and Unsung Heroes. Originally released September 23rd 2002
All of these together with most of our original back catalogue were of course made available in digital formats since we re-launched the label in 2019, streaming on Spotify, Tidal, Apple, Amazon and many more including on our Youtube channel.We have included some versions on our Youtube channel’s Singles Playlist
Included in the 18 track playlist are our most recent singles released over the past couple of years, taken from albums by London’s Ramson Badbonez, Phoenix da Icefire & Husky Brown and New Jersey’s Tru Trilla.
They include features by heavyweight names from both sides of the Atlantic including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Genesis Elijah, Micall Parknsun, Jehst, Kashmere, Sleep Sinatra, Johaz of Dag Savage, MysDiggi, Truemendous, Juxx Diamondz, Justo the MC and the late, great Blacastan and Primo Brown of legendary Italian crew Cor Veleno.
Also added are the two singles from this summer, Qadir’s remix of “Bismillah” and Shahin’s re-working of “Lame Duck”.Dope rhymes, bangin’ beats and serious turntablist skillz from then and now as a soundtrack for your day – enjoy !
We’ll have news of new forthcoming joints and albums currently cooking in various kitchens shortly, so keep ’em peeled.
We are pleased to announce the release of this new AA side single today, the third taken from the new album “Lead by Example” by London’s Ramson Badbonez, his debut as a producer, out on August 27th 2021.
The album features hip hop heavyweights from both sides of the Atlantic, and the new single is the latest representation of the different levels involved.
“Black Hole Cypher” is an outstanding posse cut featuring a “Who’s Who” of the UK scene. Relentless business from King Kashmere, Truemendous, MysDiggi, Micall Parknsun, Joker Starr, Gee Bag, Confucius, Jehst, Phoenix da Icefire and Ramson himself all piling in with fierce bars over a high octane beat.
Switching gears, “Rap to the Future” resonates to a classic west coast beat. Featured artists Dizzy Dustin from Long Beach (Ugly Duckling / Blown Celeb), an old friend of ours from the Underground Cartel project Mr Hooper (aka Crazyballhead) of Sacramento and Canada’s Moka Only evoke the sights and sounds of hip hop back in the day, with exquisite cuts provided by last year’s IDA scratch champion Kompoze.
Available to download and stream from all major digital platforms including APPLE, TIDAL, AMAZON, SPOTIFY & BANDCAMP
All press, media and radio DJ enquiries about the single and album can be addressed to our in house promotional division UrbanElite PR
2020 – a year few of us will have witnessed before or hopefully will in the future. Tragic in so many ways, and we offer our condolences to those who have lost friends or loved ones either directly or indirectly due to the Covid-19 virus, and offer our sympathies to those whose livelihoods have been adversely affected by the impact of multiple lockdowns and restrictive measures.
Tragic also in the sense that history will not judge this well. Nations were warned 4 years ago of the impending likelihood of such a global pandemic and the relatively simple measures which would be required to mitigate the worst impact. Few heeded these warnings, prioritizing economic considerations in assessment to risk, instead of carrying out their fundamental duty of care to their citizens.
Hopefully with the roll out of vaccines and the precedents set by countries such as South Korea in how to handle such an event and avoid a catastrophe, as we move forward into 2021 lessons will have been learned and people can finally look forward to a brighter future. We wish everyone well.
The first half of the year saw the bulk of our releases, beginning with “The Seymour Chronicles” EP by New Jersey rapper Tru Trilla, a high quality offering in its own right and the warm up for the explosive album “God of Barz” which followed soon after.
With production by Barcelona’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and Jamal Nueve (NJ/LA), it’s all thrillers and no fillers. Rammed full of banging beats and turntablism, featured artists Prince Ak, Middy Murdock, Confucious and Fly Kwa all bring fierce rhymes and killer bars to the table. Literally a hip hop classic.
From the album, check out the snippets of “God’s Sympathy” and “Fake Views”
Both releases available to stream on all digital platforms including Spotify, Apple and Tidal. Also available to download at Bandcamp
The term “masterpiece” is often over used, but in the case of “Panacea” by London’s rapper and producer duo Phoenix da Icefire & Husky Brown, it’s no exaggeration. Nominated for “Best Independent Album” at this year’s AIM Awards, Husky’s rare blend of hip hop, r&b, soul, electronica, dub and funk provides the backdrop for a narrative which would prove uncannily prescient for 2020. Phoenix addresses mental health, racism, well being & spirituality, climate change, knife crime, aspiration, social justice and equal opportunities with the skills of a lyricist at the height of their game, all delivered with the refreshing underlying message of hope and reconciliation.
A quite phenomenal record which will stand the test of time for years to come. From it, a snippet of the single Cosmic Soul
“Panacea” is streaming on all digital platforms, and also available to download at Bandcamp
As we reached early summer, we had great pleasure in releasing the new album “Dopeliss” by New Jersey rapper and producer Az Izz, once of the legendary group The Outsidaz. His first official album for some considerable time after time taken out to pursue other production projects for tv & film, it was a welcome return to the fold.
Encompassing hip hop sounds through the ages from boom bap to high octane electronica, a number of his fellow group members including Pace Won, D.U. and the late Slang Ton also appeared as featured guests, with further production by DJ Profluent, DJ 3rd Rell and Quazmo. An album with a narrative that mixes beefs, street tales, social justice, aspirations and humour in equal measure, and as always reppin’ Brick City.
Add them to your Spotify playlists, and you can also download the album at Bandcamp
In the past few months we’ve been heavily involved in the developing of a new producer album featuring hip hop heavyweights from the USA, UK and Canada in what will be a unique and exceptional release. With the hardships everyone has shared worldwide in 2020, it’s just our own way of giving the global hip hop community something a little more positive and special to share in 2021. Expect an announcement in the not too distant future.
Meantime, as ever, we thank everyone for their continued support over the past year and wish everyone the best of health and success in 2021.
We are pleased to announce that, finally, our new Bandcamp page has been launched
Initially we have uploaded our entire digital back catalogue there, with the options of full EP, album and individual track downloads provided. Check full availability HERE
We will broaden out the page to all formats over time, and we’d like to thank Bandcamp’s Head of Label and Artist liaison for the support provided during this process.
In addition, at their request, we were happy to assist several artists in the design and setting up of their own new Artist Pages. Click on the artist names to go directly to their pages – TRU TRILLA, PHOENIX DA ICEFIRE, AZ IZZ
Each allows fans to contact the artists directly and connect with them on social media via the links on the main page and by clicking the icons on their banners.
Look out for all future releases coming to Bandcamp as well of course as continuing to be made available to stream and download at Spotify, Apple, Tidal, Amazon, Deezer, Beatport and many more.
Meanwhile, here’s a little selection of what’s available now
New Dawn Records are delighted to announce the release of the fantastic new album “Dopeliss” by Brick City rapper & producer Az Izz, formerly of the legendary New Jersey group The Outsidaz.
Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12. More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.
Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.
From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles. Back in the game with another flag planted for the Garden State, it’s a diverse and engaging release for hip hop heads across the board.
Available to stream and download from all major digital platforms and stores including APPLE, TIDAL, AMAZON, and also here on Spotify.
All media and press enquiries about this release can be sent to our in house promotional division UrbanElite PR. Their contact details are available HERE
Thanks again to everyone for the support, much appreciated
